​After 20 years since the launch of AOU in a long journey full of success and excellence in providing high-quality education to all without time or space obstacles, AOU today, on Wednesday 6th of Oct 2021, held a kick-off meeting with Siegel+Gale, a leading company in branding. Under the patronage and in presence of HRH Prince Abdul-Aziz bin Talal Al-Saud, Chairman of AOU Board of Trustees, the meeting was attended by Prof. Mohammad Al-Zakari, AOU President, the AOU senior management, from the company's side, Mr. Philip Davies, President, EMEA, and a number of the company's directors. This project will aim to rebuild the AOU's identity and story to keep up with its strategic plans that seek its continuation as a human, pioneering, inclusive, and unique entity that provides innovative programs with unique delivery methods that meet the needs and aspirations of AOU communities.