Faculty of Computer Studies

Course Title

Visual Communication Design

Course Description

This course will introduce students to the basic concepts and components of visual communication within graphic design and illustration. Students will be expected to comprehend key concepts and theories of the visual communication process and develop an experimental approach to creative problem solving and idea generation. It will introduce students to basic working methods and studio practices within graphic design and illustration. Students will engage in hands-on design practices, develop creative thinking strategies, and devise solutions to visual communication design challenges. The course familiarizes students with visual principles, essential software, and techniques that serve the basic designer needs. Students will also develop fluency in the principles of visual language to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking. Students’ practice is combined with class critiques of work, software tutorials, and supporting lectures.

Course Objectives

​​​ 1. Develop comprehension of the Visual Communication process: from creator, artefact, message, receiver/viewer.2. Cultivate an experimental approach to Visual Communication.3. To foster an integrated visual communication practice that combines aesthetic and practical skills.4. To increase technical skill and technological understanding of visual communication media.5. Introduce Core Skills relevant to Visual Communication discipline-specific: Graphic Design and Illustration.6. To enhance critical and imaginative powers, understanding, experience and judgement whilst honing problem-solving, project management and leadership abilities.7. To expand creative and innovative abilities in dealing with complex issues. 8. To synthesize core skills and to enable informed, aesthetic, contextually engaged and professional outcomes. ​

Course Outcomes

​Knowledge and understanding:The course familiarizes students with visual principles, essential software, and techniques that serve the basic designer needs. Students will also develop fluency in the principles of visual language to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking. B. Cognitive skills Apply knowledge of how to structure, develop and refine the comprehensive understanding of visual Communication practices within a broad cultural context.Demonstrate the ability to discriminate between a range of techniques, processes and advanced research and autonomously apply these to your visual communication practice.Manage complex issues in difficult situations both systematically and creatively, making sound and confident judgments and clear decisions in the absence of complete knowledge.Maintain an adaptive overview of your visual communication practice, allowing continued advancement of knowledge and understanding whilst planning and taking responsibility for future development. Practical and professional skillsComprehensive understanding of the aesthetic components in your chosen visual communication medium, demonstrating skills in making, perception, legibility and originality of production.Systematic understanding in relation to contemporary visual communication practices, through a carefully selected range of secondary references that demonstrate critical awareness and new insights from the forefront of academic practice in your field.Understanding of how practice-led research and enquiry guides individual practice, and the original application of this, to create and interpret knowledge in your chosen visual communication discipline.Critical evaluation of a range of research methods and resources, identifying and applying those relevant to your visual communication practice, describing how this process is a central component of your work.​  Key transferable skills Autonomous learning (including time management) that demonstrates the exercise of initiative, personal responsibility and decision-making in complex and unpredictable situations and the independent learning ability required for continuing professional development.Team working skills necessary to succeed in the global workplace, with an ability both to work in and lead teams effectively, as well as the ability to act autonomously in planning and implementing tasks at a professional or equivalent level.Communication skills that show the ability to communicate clearly to specialist and no specialist audiences' knowledge at, or informed by, the forefront of the academic discipline, field of study or area of professional practice, and the conclusions drawn from dealing with complex issues systematically.Graphic skills and digital literacy that demonstrate the ability to develop new skills to a high level and to approach complex issues systematically and creatively

Course Title

Typography II

Course Description

The course emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills and information design. the students will create typographically focused design solutions to design challenges, and explore the relationship between type and image across print and digital media.

Course Objectives

​​ To realize the importance of scripts in design and its effective impact on its success.Understand the types of typefaces used in newspapers and other types of designs.To develop the students 'skills in designing new letters by manipulating forms of letters.Designing logo by exploiting the aesthetics of typography.Enabling students' ability to design a bilingual logo.Using letters and words to produce a meaningful graphic work that achieves various aesthetic aspects.Carrying out the works through using manual methods, Photoshop and Illustrator programs. ​

Course Outcomes

​Knowledge and understanding: Understanding Typefaces anatomy.Understand the types of fonts used in design and the function of each.Knowledge the impact of the types of fonts used to achieve design goals.  Cognitive skills:The ability to choose the right font in terms of type, size, distances and colors to express the design goal.Recognizing computer programs that helps to choose and manipulate letters.  Practical and professional skillsEnables students to choose and arrange fonts to suit the type of design.Enables students to design a bilingual logo using appropriate manual methods and computer programs.Ability to design logo by manipulating letters.  Key transferable skills Build the ability to transform letters and words for effective artwork.Ability to design a logo in any field through the use of types.The ability to make written language not only legible but also visually appealing.

Course Title

Storyboarding

Course Description

This course will offer to the students a practice-based introduction to basic storyboarding and story presentation skills. This course aims to develop the student's formal pictorial skills in relation to a visual narrative and to develop student's awareness of narrative formalities. This course will introduce to the student the skills needed to sketch out the narrative and formal flow of an animation using a storyboard.

Course Objectives

​​ To realize the designing and production of story board.Distinguishing the difference between the quick sketch and the detailed sketch and to distinguish between them.To develop and apply skills in using the manual drawing and coloring, and to connect them with the technology.Draw characters and imaginable situations related to the written seen and to be expressed well. ​ Gain practical experience with basic in dealing with the written seen and to apply it through drawing.​ ​

Course Outcomes

​Knowledge and understanding: Introduce and expand the theoretical concepts that form the foundations of storyboard, and the importance of this art in persuading and gaining attention.Understanding of the technologies and production methods of the story board.         3. Understanding the methods of applying ideas and implement these ideas in the seen, and the importance of the quick   sketch.  Cognitive skills​: Ability to draw quick sketches for everything starting with humans and animals to the natural shot.Able to draw movements express the written shot.         3. Recognizing computer programs that help in sketching and coloring storyboard Practical and professional skills:  Enable students to articulate ideas through storyboard sketches.   Enable students to be skilled in one manual coloring tool. Enable students to redraw and coloring any shape using any drawing program such as Adobe Illustrator program. ​Dropping the perspective dots in the right way to express the depth of the shot.   Key transferable skills ​: Build insight into the ability to express ideas and connect them to the practical application of the drawing.Ability to summarize any written scene through several sketches, movements and perspectives.Build the ability to enter the field of animation and games. ​

Course Title

Comics

Course Description

The course presents the basic skills in comics designing and the ways of choosing characters and events to the story and the comics principles related to characters analysis and developing the student a awareness in choosing and designing characters as in the comics hero characters in the project. Also this course presented the main skills in designing (web comics) and the printed comics through dividing it in to signatures. This course learn students to draw perspective manually and through Illustrator program using the perspective tool.

Course Objectives

​​​ To realize the designing and production of comics.Developing drawing skills through the use of hand drawing and linking it to technology.Learn the principles of comics and character analysisDevelop the skill of creating and drawing comic characters and linking them to the characteristics of that character.Develop the skills needed to design webcomics.Helping students learn to design a multi-page story by using the signature to distribute the pages  Develop the ability to draw perspective and use it in the formation of comics stories.​ ​

Course Outcomes

​A. Knowledge and understanding:Introduce and expand the theoretical concepts that form the foundations of comics, and the importance of this art in persuading and gaining attention.Understanding the superhero comic and their characteristics.Understanding of the technologies and production methods of the comics. B. Cognitive skillsAcquisition of basic skills in comic design and ways to choose characters.Recognizing the principles of comics related to character analysis.Develop the student's understanding in designing multiple pages of the story and the correct ways to distribute it. C. Practical and professional skills Enable students to articulate ideas through design comics.Enable students to be skilled in drawing by illustrator program.The ability to design Super Hero Comics through hand drawing and drawing using Illustrator ​D Key transferable skills Build insight into the ability to express ideas and connect them to the practical application of the drawing.Ability to summarize any written scene through several sketches, movements and perspectives.Build the ability to enter the field of animation and games.    ​

Course Title

Introduction to Art and Design in Context

Course Description

This module provides generic and subject specific contextualization for undergraduate study in Art and Design. This module enables you to develop appropriate key skills including research and academic writing. You will be introduced to subject relevant social, historical and cultural contexts. These contexts will be presented through a variety of ways such as visual presentations, film and gallery visits.

Course Objectives

​​​ ​​ Aims of the module: The aims of the design basics component of the course are: • Acquire the theory necessary for the practice of design • Discern the elements and principles of design • Recognize and appreciate design in nature and all creation • Acquire the basic terminology of the design profession • Develop an understanding of "why to do it" as well as "how to do it" • Appreciate the styles and mannerisms, past and present, in design and to know what makes their uniqueness • Acquire technical proficiency in the use of the tools and materials of design • Apply the elements and principles of design to given problems and to exploit their use for one's own creative inspirations.​ ​

Course Outcomes

​ A. Knowledge and understanding: A1. Get familiar with the design elements: color, shape, line, tone, texture, form, etc. A2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design. A3. Identify the design elements and principles that satisfy the stated purpose. A4. Demonstrate knowledge and understanding of the role of illustration as a communication tool in graphic and multimedia design. A5. Research, analyze, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing. A6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes. A7. Explain, discuss and critique illustration artwork, including some reference to the art historical, social, and cultural context B. Cognitive Skills: B1. Adopt a creative approach to problem solving and to become self-critical in the editing of the design work. B2. Read text materials and identify key points and concepts that should or could be communicated through an illustration. B3. Select data and information from various sources and analyze and present them on an appropriate manner to support a project and its solution. B4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations. B5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects. B6. Enrich skills of combining manual methodologies and materials in order to fulfill certain functions. C. Practical and professional Skills: C1. Solve design problems by using new visual solutions – systematic approaches. C2. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats. C3. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications. C4. Use effectively and creatively elements and principles of design in the creation of illustration projects. C5. Identify and communicate visually alternative solutions. C6. Create effective art composition by applying design principles and appropriate rules of composition. D. Key/ transferable Skills: D1. Translate verbal meanings into design forms, by using different materials and methodologies. D2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates. D3. Design, illustrate, and complete individual projects for various purposes and audience in an effective and creative manner. D4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner. D5. Classify illustrations according to types of design problems, subject matter and applications. D6. Demonstrate an understanding of the demands and expectations of the illustration profession.

Course Title

Studio Practice Ideas, concepts and communication methods

Course Description

This module is studied in conjunction with the two other Studio Practice modules in Level 4 and the combination of these modules is intended to introduce you to the fundamentals of Visual Communication practice. A series of exploratory projects, lectures, seminars and workshops will introduce you to a number of strategies that will help you to generate ideas, concepts and delivery methods. You will understand the necessary verbal and visual skills required to communicate these concepts. Through this module you will acquire understanding of creative thinking, problem solving, concept development and communication strategies, you will record and evaluate your progress through a journal and/or sketchbook. Continuous Feedback will be delivered in the form of group and individual tutorials, discussions and debate.

Course Objectives

​ Aims of the module: This studio-based course aims to develop students understanding of the fundamentals of visual language and design principles. The course provides students with a core knowledge base from which students can build visual problem-solving skills and enhance the ability to plan, create and critically evaluate processes. Students are introduced to visual communication and through the use of basic design strategies and media students will develop an understanding of core principles which underpin effective visual communication and factors which contribute to the creation of meaningful graphics forms. - This course enables students to: 1. Use visual art perceptions as an instrument for graphic design 2. Establish a positive work ethic in Graphic Design theory and practice 3. Participate in critiques; to begin to understand the importance of dialogue in the creative process 4. Learn about the professional practices of being a creative person 5. Understand graphic design as a tool for communicating information, concepts and emotions 6. Apply the elements and principles of design in their own graphic design endeavours 7. Discuss the impact of commercial art in today's society 8. Realize the implication and application at various media and their functions in graphic design Critically evaluate, develop arguments and demonstrate effective communication skills in the presentation of ideas and visual solutions.

Course Outcomes

A. Knowledge and understanding: A1. Understand contemporary visual communication concepts, media and images, and their role in contemporary society. A2. Understand the graphic design functions of relating ideas, objects, and materials. A3. Explore and gain understanding of visual logic A4. Hands-on experiences that provide students opportunities to think and create visual messages. B. Cognitive Skills: B1. Develop critical thinking skills regarding the ways contemporary visual media shapes societal attitudes and behaviors. B2. Skill development in producing efficient visual communication messages B3. Develop mature understanding of the relationship between visual form and meaning B4. Achieve different approaches in graphic design to solving problems and be able to communicate results accurately with structured and coherent arguments. C. Practical and professional Skills: C1. Employ self-selected creative thinking and problem-solving techniques in a wide range of practical settings and situations. C2. Collaborate effectively in creative thinking and design problem-solving. D. Key/ transferable Skills: D1. Deal with complex issues, generate concepts and successfully communicate ideas through visual, written and/or oral means. D2. Adapt the learned information that affected the historical evolution of graphic design to today’s changing technologies.​

Course Title

Elements, Composition and digital Foundation

Course Description

This module is intended to introduce the student to the fundamentals of Visual Communication practice. It will enable students to refine their drawing skills with visual elements and compositions, through the use of specialized software tools. Additional challenges are added that partner original thought with learned practices. In addition, this module introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This module lays the foundation for further study of design. A broad range of hands-on delivered projects with emphasis on process, both traditional and digital, will enhance the student understanding of the potential of delivery methods and systems and provide the student with a working knowledge of and opportunities to further explore the application of these systems within their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates

Course Objectives

​​​ Aims of the module: 1.Associated with the art of drawing and composition and their terminology. 2.Acquire a substance knowledge of the roles of cultural, social, artistic values in the art of drawing, and develop skills of evaluating, appreciating and criticizing drawing artworks. 3.Develop perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. 4.Create aesthetically pleasing drawing and composition artworks of various subject matters. ​

Course Outcomes

A. Knowledge and understanding: A1. Understand the logical steps of the implementation and the application for creating designs / problem-solving. A2. Understand and use the tools and techniques of graphical software in the field of graphic design. A3. Create high-resolution, true colour image file industry-standard file formats for presentations, prepress, or any other application requiring top-quality images. A4. Describe the key concepts of drawing: gestalt, light and shadow, edges, relationship and spaces. A5. Recognize the principles of gestalt and their functions in existing drawing and composition artworks. A6. Identify and explain the rules of composition. A7. Use appropriate terminology for describing concepts, drawings, compositions, methods, techniques, tools, art mediums and materials. B. Cognitive Skills: B1. Develop the ability to use computer applications for processing images and for drawing, tracing and producing promotional materials and Designs. B2. Explain the computer graphics workflow and discuss the relation among different computers applications. B3. Explain, discuss and compare various drawings styles, techniques, mediums and processes. B4. Demonstrate an understanding of the properties, qualities, functions, relationship, dynamics and meanings of the elements and principles of art and design. B5. Critically analyze drawings and compositions within their historic and cultural context. B6. Identify and explain the principles of two and three dimensional shapes and forms and their link to perspective, point of view, light and shadow, value, color, size and distance. C. Practical and professional Skills: C1. Creating a time management method, using a part of the 5 approaches theory “What, Why and How” and developing students background of using PC for visual aids. C2. Realize the implication and application at various media and their functions in graphic design. C3. Creatively and skillfully use drawing mediums for rendering subject matters of drawing artworks. C4. Apply the elements and principles of drawing and the appropriate rules of composition to the context of the subject matter and tie them together in one whole artwork. C5. Demonstrate competency with the traditional and electronic tools and techniques associated with the art of drawing and composition and their terminology. C6. Perform highly crafted drawings and compositions for various art and design applications D. Key/ transferable Skills: D1. Using the appropriate software for brainstorming, sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design. D2. Appreciating the professionalism, follow a plan of digitize and process an image to create an understanding computer graphic workflow. D3. Undertake collaborative drawing projects work D4. Demonstrate the ability and versatility to create drawings and compositions for various purposes. D5. Demonstrate perceptual, technical, artistic and methodical skills for handling subject matters, such as, problem solving, exploring potential solutions, analysing and interpreting verbal and visual information, communicating ideas, conveying meanings and expressing moods, emotions and feelings. D6. Demonstrate a creative ability to convey meanings, and ideas within drawing artworks.​

Course Title

Introduction to Programming and Interactivity for Media Arts

Course Description

This module introduces the student to key areas of contemporary Visual Communication practice through using modern techniques for computer programming and interactivity for digital media arts. This module provides an introduction to the basic knowledge required to understand, design and write computer programmes and the basic principles, underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of tutorials supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the tutorials. In addition, the module gives an introduction to the concepts of interactivity and the field of media art. It vitally concentrates on the act of perception of arts and design. The module includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work. A range of studio and workshop delivered subject specific projects will broaden the student awareness of core aspects of contemporary visual communication practice. The module will facilitate independent learning through encouraging the student to generate strategies, initiate structures and manage working methodologies fundamental to their practice. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​ Aims of the module: This course is aimed to: •Realize the production of interactive media designs. •Understand the differences between design for print and screen. •Develop and apply skills in multi-media design technology for desktop and the Web •Demonstrate basic skills in using the latest media art development tools. •Draw inspiration from the history of artists and designers who explore ideas and applications of interactivity •Gain practical experience with basic electronics, coding, and other techniques of digital art production •Develop experimental art, interactive objects, and responsive environment projects based on conceptual assignments •Research digital and experimental art works and trends ​

Course Outcomes

A. Knowledge and understanding: A1. Introduce and expand the theoretical concepts that form the foundations of interactive art including media developments and equivalents/translations from multidisciplinary art forms and art history. A2. Understanding of the technologies and production methods unique to digital design for screen-based applications. A3. Visually depict digital motion/sound integration A4. Demonstrate an understanding of the design and programming processes. A5. Demonstrate knowledge of the main constructs and mechanisms in Java. A6. Demonstrate knowledge of the main concepts of object-oriented programming A7. Demonstrate an understanding of the techniques used in developing a medium Java Windows application. B. Cognitive Skills: B1. Combine graphic skill and appreciation with creativity and research. B2. Able to solve problems during the process of producing screen-based applications. B3. Describe and apply key concepts and techniques in software design and development. B4. Describe and apply key concepts of object-oriented programming. B5. Analyze and abstract away from the details of a problem. B6. Design and formulate an appropriate solution to a problem and evaluate it. C. Practical and Professional Skills: C1. Enable students to articulate ideas and communicate effectively within development teams. C2. Establish a confident base of digital tools and techniques for the realization of works that exemplify and expand the theoretical base of interactive new media C3. Assemble, programme, and develop, Java programmes. C4. Use software tools such as a Java IDE. C5. Use appropriate programming skills. C6. Develop user programmer-defined class in Java. D. Key/ transferable Skills: D1. Build insight into the psychological and cultural/social contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. D2. Provide students with specialist practical and theoretical skills in the development of content for screen-based applications. D3. Find information from a range of sources to support a task. D4. Plan medium tasks. D5. Use Java libraries. D6. Use appropriate numerical, mathematical and abstraction skills.​

Course Title

Digital Photography and Media Production

Course Description

This module will introduce the student to a number of studio and workshop-driven image making and manipulating projects, processes, techniques and methods, and is intended to enhance their understanding of the potential of the image to influence visual outcomes. Through this module the students will learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. They will learn the basics of media production using the media tools of photography, film, video, audio, graphic production, and interactive media. The module will reinforce understanding of the importance of the link between idea and artwork, and the potential role of material choice and manipulation in creative problem solving. Formative Feedback will be delivered in the form of group and individual tutorials, discussions and debate.

Course Objectives

​ Aims of the module: 1.Demonstrate film/video and audio aesthetics in an original production at the introductory level. 2.Identify and define key production terms 3.Demonstrate excellent writing techniques for creative self-expression. 4.Understand the meaning of digital photography. 5.Acquire a comprehensive knowledge of the basic manual features of digital camera, and the functions of lens, exposure, metering, lighting, basic computer skills, composition and standards of quality. 6. Acquires creative and systematic investigation skills of formal and conceptual issues. Learn to photograph people, portraits, still life, events, shapes, architecture, landscape, and various types of panorama. ​

Course Outcomes

A. Knowledge and understanding: A1.  Understanding of the decision making and problem solving processes related to media production A2. Acquire in-depth knowledge about the innovations that have occurred in the field of photography and the importance of subsequent technological and artistic breakthroughs in design and other fields as well. A3.  Know basic principles of camera and audio equipment and demonstrate understanding of the role of photography and its implications within a cultural, social and philosophical standpoint. A4.  Understand visual storytelling, the basic techniques in digital editing, and knowledge of relevant media theory. B. Cognitive Skills: B1. Think critically about media and their messages. B2.  Possess a foundation in media art production. B3.  Familiarize with the usage of digital photography and media software in producing projects. B4. Critically evaluate imagery for technical and conceptual information. C. Practical and professional Skills: C1. Collaborate effectively in leadership growth, cooperative work in a small group, problem solving, originality and creativity in media production. C2. Acquire and develop a foundation of media production knowledge, theories, skills, and technologies, where ideas and concepts are communicated in media art making. C3. Apply knowledge of design elements and principles to photography an aesthetic sense for capturing images that also convey an idea. D. Key/ transferable Skills: D1. Understanding the context and concepts of media production and apply to experimental motion picture, audio, video, film, and various other industry applications. D2. Demonstrate an understanding of film and visual vocabulary including shots, transitions, effects and how these film elements can be used to enhance student narratives. D3. Communicate and express ideas effectively through photographic imagery by means of technical skill and ways of seeing.​

Course Title

Typography-I

Course Description

Students will explore creative, historical, theoretical, and applied principles of typography. Through creative projects and exercises, students will explore the communicational impact of choosing typefaces, the expressive possibilities of type in static and kinetic media, as well as the foundations for hierarchy and composition for publication design. Students will also develop skills to enhance, clarify, and support meaning and the accessibility of typographic content. A further range of studio and workshop delivered projects will enhance the student understanding of the fundamentals of contemporary specialist practice. The module will give the student the opportunity to build on the understanding of the key components of their specialism, enabling him to improve their research and practical strategies whilst offering a broader experience of contemporary practice within the industry. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​ Aims of the module 1. Learn to create effective arrangements of text and visual images for various design applications. 2. Develop a strong sensitivity to the aesthetic aspects of the arrangement letterforms. 3. Become familiar with the working practice, skills, and terminology of typography. 4. Understand the dynamic and communicative form of typographic layout and its functions. 5. Understand the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif , san serif, etc. 6. Understand the communication value of different uses, kinds and appropriateness of typefaces. 7. Use basic computer applications to create visual communication compositions. ​​

Course Outcomes

A. Knowledge and understanding: A1. Recognize the individual styles of typefaces and their historical basis as indications of their time and culture. A2. Describe the anatomy, form, style and characteristics of letterforms. A3. Demonstrate a deep understanding of using typefaces as an informative and expressive tool and as a visual form. A4. Describe the measurement system of letterforms and the relationship between size, leading, letter spacing and word spacing. B. Cognitive Skills: B1. Identify the different weights, widths, and forms of typefaces such as light, bold, extended, condensed, italic, oblique, serif, San serif, etc. B2. Demonstrate an in-depth understanding of typographic terminology. B3. Analyze the letterforms in terms of aesthetics and communication objectives, readability and legibility. B4. Demonstrate knowledge of typesetting, proofreading critique and presentation skills. C. Practical and professional Skills: C1. Demonstrate an understanding of the basic principles of typography such as the selection and arrangement of type for effective legibility and readability. C2. Demonstrate an understanding of the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif, San serif, etc. C3. Demonstrate a strong sensitivity to the aesthetic aspects of the arrangement letterforms within various contexts. C4. Demonstrate an understanding of Gestalt principles and practice of using typeface as an informative and expressive tool and as a visual form. D. Key/ transferable Skills: D1. Develop a series of typographical solutions for various functions and various communication objectives. D2. Undertake various typographic projects. D3. Evaluate the visual arrangements, legibility, readability and context of typographic projects. D4. Analyse the communication value of different uses, kinds and appropriateness of typefaces.​

Course Title

Critical and Contextual Issues in Art and Design

Course Description

This module will enable you to increase and develop your awareness of a variety of theoretical concepts, issues and movements which have affected or influenced the way in which creative practitioners think and work. You will develop arguments and/or solve problems through a continuing engagement with cultural, social, environmental and historical issues demonstrating critical thinking.

Course Objectives

​​​​​ Aims of the module Interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear. This part of the course will enable the students to: 1. Learn and understand the principles of applied media aesthetics. 2. Learn and understand the principles of photography. 3. Learn and understand the principles of filmmaking. 4. Learn and understand the principles of audio production. 5. Learn and understand the principles of video production. 6. Acquire a knowledge of the aesthetics elements of film, video and electronic productions. 7. Acquire a knowledge of the development of visual images. 8. Identify the importance, influence and meaning of visual images. 9. Acquire a knowledge of sequencing as it relates to video and electronic media production. 10. Learn the appropriate strategies to create functional preproduction documents, such as treatment and storyboards. 11. Acquire a knowledge of post-production video software. 12. Achieve credible results through the appropriate use of actors and staging for video production. 13. Edit and mix sounds for videos and films. 14. Determine the correct sounds and sound mix to create a soundtrack that supports the idea and intention of the digital scene. 15. Learn the scanning technology in the translation of images into the digital environment. 16. Understand the influence of historical development of aesthetic concepts of beauty, art and design for digital screens. 17. Understand the context of marketing strategy, branding and identity development when choosing or designing for specific types of screen display. 18. Think critically about aesthetic choices used in applied media production. 19. Acquire the knowledge necessary to make informed aesthetic choices and detailed production plans for audiovisual projects. 20. Appraise the techniques employed in the creation of media texts. ​

Course Outcomes

A. Knowledge and understanding: A1. Write analytical essays regarding aesthetic and socio-cultural aspects of the video, film and electronic media arts. A2. Demonstrate understanding of the principles of applied media aesthetics, photography, filmmaking, audio production and video production. A3. Recognize the aesthetics elements of film, video and electronic productions. A4. Identify the theoretical and practical terminology associated with applied media aesthetics and its applications. A5. Apply various visual communication approaches to solve given problems in specific areas of activity. A6. Apply the required knowledge of every particular characteristic for each of the required design activities. A7. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design covered by this course. A8. Apply the techniques of visual communication representation required in a project’s process. B. Cognitive Skills: B1. Demonstrate a knowledge of sequencing as it relates to video and electronic media productions B2. Critically analyze design for digital screens using aesthetic terms and evaluation criteria. B3. Identify design elements and principles used in designs for applied media production. B4. Appreciate the impact of social context, interaction, social connection and communication on design. B5. Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design. B6. Develop their research skill covering both visual and analytical methods. B7. Learn about various materials and production that are integrated in the design process and how to include them in design decisions. B8. Grow the knowing of how to monitor materials behavior in producing, printing and other outcomes. C. Practical and professional Skills: C1. Employ appropriate strategies to create functional documents for preproduction, such as treatments and storyboards. C2. Demonstrate knowledge of post-production video software to produce short films. C3. Apply aesthetic design concepts to create original design for various digital media formats. C4. Explain, illustrate and evaluate formal aesthetic in video and film productions. C5. Continue the development of their creative skills and have knowledge related to professional design business culture. C6. Identify fundamental aspects of applied design process in professional design organization. C7. Appropriate usage of decoding and encoding of knowledge gained from the design research phase. C8. Learn to develop and write conceptual narratives that feed directly into concept driven ideas. D. Key/ transferable Skills: D1. Demonstrate competence over aesthetics via the practical application of theories to film, video production and essay writing. D2. Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display. D3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects. D4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience. D5. Recognize various design elements, their content and visual organization in any design composition. D6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development. D7. Visual experimentations in different directions and analyse the difference in those directions based on required components. D8. Repetition of the process to finally achieve what is known as the creative habit.​​

Course Title

Visual Narrative

Course Description

This module will encourage you to explore the potential of Visual Narrative within your specialist practice. This narrative may manifest itself as analogue or digital outputs, still or moving image or sound, and may take the form of graphic novels, children’s books, storyboards, films, sound collages or artist’s books; an advertising or promotional campaign, performance or event, web- media, multimedia, information graphics or reportage. You may wish to explore global or personal issues or re-imagine an existing narrative form. This predominantly self-authored project may take the form of an individual or collaborative approach and will encourage personal engagement with current specialist practice. Continuous feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​​​ Aims of the module This course will enable the students to: 1. Understand the visual cues of color, form, depth and movement and how to employ them to grip a viewer’s attention. 2. Acquire a significant knowledge the visual sensory theories of gestalt and constructivism, and the perceptual theories of semiotics and cognition. 3. Acquire an understanding the principles of visual persuasion and how visual messages are employed to convince others to buy a product, adopt a service, or advocate a point of view. 4. Acquire a clear understanding of visual stereotypes and how stereotype images can injure or heal. 5. Understand how the image physically produced and how are elements combined in a frame. 6. Develop skills to identify the major elements and story of the image. 7. Develop skills to identify the functional aspect of the image within its context. 8. Develop cognitive skills to identify the emotions conveyed by the image, and how these feelings are translated across cultures. 9. Acquire a knowledge of the philosophical explanations and responsibilities of making and showing the visual work to viewers. 10. Understand the various types of symbols and metaphors and recognize their functions. 11. Understand the cultural and sensitive elements that may an image reflect. 12. Understand how the image reflects the culture and the moral of the its time. ​

Course Outcomes

A. Knowledge and understanding: A1. To identify the fundamental elements and principles of Visual communication design. A2. Demonstrate an understanding the visual sensory theories of gestalt and constructivism, and perceptual theories of semiotics and cognition. A3. Identify iconic, indexical and symbolic signs and identify semiotic codes and their functions. A4. Evaluate a range of subject matter, symbols, and concepts in relation to history and cultures. A5. Designing the packages by using a different ways of design techniques including 3D graphics. A6. Investigate the packaging design problems in a particular theme. A7. Demonstrate an awareness of the development of packaging and key packaging materials. A8. Understand the basic principles of identity and branding: • Think conceptually about design outcomes; • Demonstrate problem seeking and solving skills; • Develop their design process including research, sketching, as well as innovation and refinement • Prepare their output files for production A9. Typographic applications will be further applied as well as various forms of visual making for specific branding. Visual and information organization will also be covered including historical examples as reference points to developing contemporary outcomes. A10. Further deepen the knowledge of visual identities graphic standards as well as collateral materials that support the complete structure of a full identity B. Key/ transferable Skills: B1. Explain how media are used in the creation of Imaging. B2. Analyze visual messages in a variety of mediated contexts. B3. Identify the emotions and suggestive meaning of the Design work. B4. Explain the philosophical justifications and responsibilities of making and showing the visual work to viewers. B5. Develop skills on how to create and produce different forms of packaging for products. B6. Utilize programmes such as Adobe Photoshop and Adobe Illustrator for design and layout. B7. Actively participate in the class design dialogues (so all their colleagues may benefit from those conversations). B8. Think creatively and critically and develop methods to examine and communicate the core values of their work as well as other related content. B9. Master visual communication rules that allow the various components of a visual identity to work as a coherent yet flexible whole. B10. Engage in a visual discourse related to the work that they are producing. C. Practical and professional Skills: C1. Produce various types of images that demonstrate mastery of key skills. C2. Recognize the visual cues of color, form, depth, and movement and employ them to grip a viewer’s attention. C3. Demonstrate skills to identify the functional aspect of the image within its context. C4. Incorporate the design process into image-making. C5. Understand the package development process and evaluate contemporary packaging. C6. Solve packaging design problems systematically. C7. Conceive and design consistent visual identity systems that creatively communicate the image of an institution. C8. Articulate persuasive design ideas clearly through the completion of increasingly complex projects. C9. Use the learned principles of visual identity design as guidelines for freelance work or any real-life project that might be asked of them throughout their careers. D. Key/ transferable Skills: D1. Evaluate a range of visual subject matter, symbols, and concepts by applying the six perspectives method. D2. Articulate the reasons why there is a difference between an ordinary visual message and one that becomes an international icon. D3. Produce high-quality visual messages in professional contexts in subsequent classes. D4. Analyze the context and elements of various types of visual works. D5. Set goals, meet objectives, and practice clear communication of message content. D6. Analyze the package development process, select techniques and processes to take the packaging design to realization. D7. Analyze visual identities and translate any given item or idea into a sign or a correct descriptive representation. D8. Explore a wide range of processes for achieving meaningful visual solutions and develop personal methodologies for investigating and analyzing content. D9. Acquire the capability to differentiate between the specifics needed for every identity, enabling students to create visual identities adaptable to different media and cultural patterns.​

Course Title

Typography-II and computer Graphics

Course Description

Students will create typographically focused solutions to design challenges, and explore the relationship between type and image across print and digital media. The module emphasizes ideation of sophisticated design combining visual and verbal elements, as well as the development of advanced publication layout skills, grid-based typographic structures, and information design. In addition, this module introduces interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation. The student will be required to produce a proposal for study that will contain a self-authored project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas the student intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.

Course Objectives

​​​​ Aims of the module 1. Describe the major graphics applications, graphics APIs and graphics pipelines. 2. Recognize the miscellaneous mathematics required for computer graphics. 3. Provide a representation of images using raster devices, pixels, RGB colors and geometry. 4. Implement 2D and 3D geometric transformations 5. Specify the hardware and software components of computer graphics 6. Evaluate the performance of graphics systems 7. Understand the principles of animation, deformation and character animation. 8. Build upon the concepts acquired in Typography I. 9. Develop an understanding of the language of typography, such as critique, history, technology, and craftsmanship. 10. Acquire an advanced knowledge, theories, and concepts about typography, develop a foundation of art skills and a high level of craft, communicate ideas and concepts through writing, speaking and typographic art making. 11. Acquire a competency with the tools and technologies associated with typography and graphic design. 12. Learn to design typography within various design spaces for different kinds of communication in static and dynamic media. 13. Practice traditions of typographic grid design, the formal systems in type design and text aesthetics. 14. Consider typography and typographic hierarchy when delivered within static and dynamic media. ​

Course Outcomes

A. Knowledge and understanding: A1. know and understand the basic principles of computer graphics and be able to select the suitable hardware and software including APIs of a graphics system for a specific application A2. Recognize raster algorithms and texture mapping, understand and categorize computer animation variants. A3. Know and understand the visual perception, light and colour manipulation. A4. Understand image visualization, image based rendering and global illumination A5. Demonstrate an understanding of historical and contemporary typographic conventions. A6. Demonstrate an understanding of processes of generating and solving problems in typography. A7. Analyse given design problems and reach appropriate solutions. A8. Demonstrate an understanding of critiques and the use of a critical vocabulary. B. Cognitive Skills: B1. Explain image composition and texture mapping B2. Use, evaluate and compare the different computer graphics APIs B3. Produce the design of images scenes using computer animation B4. Explain how to build interactive graphics applications B5. Identify the theoretical principles of meaning, aesthetics and function in typographic design. B6. Demonstrate an understanding of message content and visual form. B7. Define and employ industry standard graphic design terminology to describe projects. B8. Specify type using multiple typographic parameters. C. Practical and professional Skills: C1. Implement graphics applications using advanced APIs C2. Manipulate images by using global illumination and image-based rendering. C3. Apply computer graphics concepts and techniques to develop graphics and visualization applications. C4. Evaluate computer graphics API. C5. Demonstrate the ability to experiment, innovate and test ideas involving image and text compositions. C6. Apply grid system to complex multi-page layouts. C7. Demonstrate the ability to visualize and control typographic spacing parameters such as kerning, tracking and letter spacing. C8. Manipulate typographic constraints such as point size, leading and measure to arrange text and improve legibility and readability of text, and manipulate typographic contrasts such as weight, posture and width to create emphasis and arrange text into hierarchical message systems. D. Key/ transferable Skills: D1. Share new ideas related to image and image manipulation D2. Understand how API deal with images, scenes and image visualization. D3. Effectively use computer resources. D4. Apply the skills in advanced courses particularly those related to image production. D5. Identify, define, and solve typographic design problems by proposing solutions, incorporating feedback and refining design proposals. D6. Communicate effectively by making oral and visual presentations. D7. Create visual communication designs, such as posters, advertisements, illustrations, illuminated letters, packaging, letterheads, signage, labels, logos. D8. Demonstrate a refined sense of observation to multi aspects of design problems.​

Course Title

Digital and Emerging Media Design

Course Description

Students will develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. This module will enable students to learn the principles and techniques of art direction. Formative self-analysis of the student performance and feedback received will enable him to develop their individual approach to their practice and broaden their understanding of appropriate application of theories, ideas, media and techniques. The student will be required to produce a proposal for study that will contain the project outline, outline timetable of study (including proposed deadlines), and anticipated outcomes including the potential for further development of areas he intends to explore. At the conclusion of the module, the student will be expected to reflect on their performance and to generate a report of their performance throughout the module. The student will organize access to required resources and specialist knowledge appropriate to their approved project(s), use effective time-management, research strategies and analyse their performance through the production of a journal/sketchbook. Formative feedback will be delivered throughout the module in the form of group and individual tutorials.

Course Objectives

​​​ Aims of the module 1. The students will be able to apply and understand the basic concept of design and the main principle of visual theories like composition, Line variation in Design, the mode color of different elements, the concept of Harmony, contrast, rhythm…Etc 2. Also to focus on Design implementation , concept, consideration – beside the different aspects of Graphic design such as poster, flyers, Logo, Etc. to able the student to have a whole basic knowledge of the graphic design methods 3. The aim of the Graphic Design course is to train visual communication designers. This professional designs tools for visual communication and creates images and languages that can effectively convey messages and values both in hard copy and digital forms: tablets, Smartphone’s and TV (Motion Graphic). ​

Course Outcomes

A. Knowledge and understanding: A1. Conduct and perform basic aspects of graphic design and concept – both in free hand and with the use of suitable graphic software A2. Understand the challenges involved in designing graphics content. A3. Demonstrate knowledge of various design packaging procedures A4. Describe the various stages of organizing a campaign and shows the relationship between art direction and different markets and brands. A5. learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns A6. Conduct and perform Basic aspects of Art Directions. B. Cognitive Skills: B1. Apply key concept relevant to graphic and multimedia design. B2. Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge & understanding B3. Refine specification & implementation of software tools and technologies required to undertake graphic design and multimedia projects. B4. Apply key concept relevant to Art direction. B5. Devise and carry out a project in Artistic direction that applies and extends the student knowledge & understanding B6. Refine specification & implementation of software tools and technologies required to undertake art direction. C. Practical and professional Skills: C1. Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia project. C2. Undertake project work involving artistic and creative graphic design technique. C3. Evaluate and select suitable software tools and technologies required to undertake Art direction. C4. Undertake project work involving artistic and creative graphic art direction theory. D. Key/ transferable Skills: D1. Undertake independent studies and practise lifelong learning in the field of digital and emerging media design. D2. Demonstrate efficient digital and emerging media design project planning & implementation skills. D3. Demonstrate efficient digital and emerging media design teamwork D4. Undertake independent studies and practice lifelong learning in the field of art design. D5. Demonstrate efficient project planning & implementation skills in the field of art direction. D6. Demonstrate efficient art direction team work D7. Undertake graphic art direction project work.​

Course Title

Digital Visualization Studio

Course Description

This module explores the digital technology of design available to students for two dimensional (2D) representations. It starts with an exploration of the design elements such as line, value, colour, shape, form, texture and space. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. Moreover, it introduces Raster Image Manipulation, including principles of image representation and digital colour representation. Intermediate drawing techniques and creating and manipulating complex Vector shapes. In addition, this module covers all concepts related to 3D form as well as related special issues. A series of studio and workshop delivered projects will enable the student to investigate core aspects of contemporary Digital Visualization and encourage the development of their personal approach. The projects will encourage the student to develop a personal engagement with the techniques, materials and processes of their subject. The student will gain greater understanding of the relationship between the artist/designer, the products of practice and the audience, client and market and the student will demonstrate an understanding of contemporary Digital Visualization practice and awareness of key practitioners on their chosen field. The module will encourage an appreciation of the need for an effective working methodology that will be flexible, and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​​​ Aims of the module •Introduce basic digital media production skills •Effectively communicate 2D and 3D compositions and products using digital media (using a computer-aided Drafting system). •Dimensioning techniques and the development and use of prototype drawings •Organize and follow planned procedures for solving technical problems. •Create hard copy and/or electronic media output. •Exhibit proper file management skills. •Learn to utilize digital media as drafting systems to become more productive. ​

Course Outcomes

A.Knowledge and understanding: A1.Develop professional visual sensitivity and competency in graphic communication through discipline of the design techniques. A2.Understand the Digital Medium and its implementations in 2D visual representation. A3.Understand the visual perception theory. B.Cognitive Skills: B1.Utilize technical and computer skills necessary to complete design projects. B2.Continuing development of professional computer design skills, and to develop a series of professional portfolio pieces. C.Practical and professional Skills: C1.Generate ideas, concepts, and propose solutions while fostering thinking skills and creativity. C2.Projects encourage students to develop both their technical and conceptual skills, exploring how the creative process evolves within design. D.Key/ transferable Skills: D1.Practical understanding of and ability to operate software used for the design and printing process. D2.Identifying opportunities and achievements when students critique their own work and the work of others.

Course Title

Visual Effects, Compositing and Mixed Media Production

Course Description

Visual Effects and Compositing is a very practical module where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module gives the students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using appropriate software tools, students will perform their own tests, experiments, and finished effects shots. In addition, this module helps the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. This module incorporates a range of studio delivered projects and, where appropriate, workshops, which will consolidate the student understanding of their specialist practice. The student will gain a greater understanding of the potential application of their work and will use a range of approaches and research methods relevant to their given projects. The student will interpret, evaluate and synthesize theoretical professional and contextual issues in relation to practice and present their concepts, ideas, theories and practical work effectively. The module will support their personal approach to their specialist subject and will identify areas for development through independent study. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​​​ Aims of module This course will enable the students to: 1.Acquire understanding of the basic image processing techniques and recognize the d​ifference between a visual effect and a special effect. 2.Understand the principles of visual structure, composition, digital representation of visual information, color correction and grading and the art of editing. 3.Become aware of 3D cameras and rendering techniques. 4.Create mattes using various image processing techniques including Chroma-keying, Track motion and data. 5.Understand the compositing process and identify major techniques and applications used in industry. 6.Develop a visual effects pipeline for integration in the filmmaking process. 7.Recognize the digital aesthetics of 3-D Visual Effects. 8.Develop technical and conceptual abilities that lead to content delivery in a linear and cinematic context. 9.Learn techniques for making 3D modeling, deformations, and texturing as applied to lighting and animation requirements. 10.Learn to synthesize and communicate ideas visually in the form of digital composition and editing and develop problem-solving skill and project management skills. 11.Offer an insight into the role of a project manager, technical director and visual effects animation supervisor. 12.Acquire skills to develop a filmmaking proposal taking consideration of budgets and schedules. 13.Develop skills of self-exploration and self-reflection of the subject matter and enhance original thinking; good organization and capacity to analyse and synthesize subject matter. 14.Expanding knowledge through analysis and interpretation of issues discussed using information from a range of sources.​ ​

Course Outcomes

A.Knowledge and understanding: A1.Identify the visual effects used in motion graphics projects. A2.Define and apply motion principles and theories related to the core concepts of visual effects and compositing. A3.Recognize the principles of visual structure, composition, digital representation of visual information, color correction and grading, and the art of editing in film production. A4.Explain design principles, concepts, styles, and terminologies related to visual effects and compositing. A5.Understand the challenges involved in sound production and mixed media content. A6.Demonstrate knowledge of integrating sound production and mixed media technologies into effective project work. A7.Demonstrate knowledge of various sound mixing procedures. B.Cognitive Skills: B1.Demonstrate skills in presentation and critical discussion. B2.Predict common pitfalls in planning visual effects sequences. B3.Demonstrate the ability to interpret and integrate various resources. B4. Demonstrate the ability to create informative content using appropriate material with in-depth and extensive knowledge of the subject matter. B5. Devise and carry out a project in sound production & mixed media that applies and extends their knowledge & understanding. B6. Refine specification and implementation of software tools and technologies required to undertake sound production and mixed media projects. C.Practical and professional Skills: C1.Combine techniques to create rich environments based on original thinking, good organization, analysis, and synthesis; demonstrate an excellent understanding of subject matter. C2.Merge elements and techniques from various sources to emulate realistic optical effects for filmmaking and achieve intended effects. C3.Demonstrate skills in the use of industry-standard tools to produce rigorous organization, coherent structure, systematic composition, and motion graphics. C4.Implement a visual effects pipeline for integration into the filmmaking process, including technical knowledge of 3D modeling, deformations, texturing, lighting, and filmmaking requirements. C5.Select, organize, and implement projects within allocated resources and budget constraints. C6.Perform effective presentations before a panel of experts. C7.Evaluate and select suitable software tools and technologies required for sound production and mixed media projects. C8.Undertake project work involving artistic and creative sound mixing and design techniques. D.Key/ transferable Skills: D1.Demonstrate problem-solving skills and project management skills in creating visual effects and composition. D2. Demonstrate precision in argument, with well-defined and reasoned points of view grounded in insightful interpretation of existing literature and film. D3.Use various techniques to emulate realistic optical effects for filmmaking. D4.Critically analyze and evaluate the form of image composition and editing, with insightful comments that open up new issues. D5.Undertake independent studies and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills. D7.Demonstrate efficient teamwork. D8.Undertake sound production and mixed media project work.

Course Title

Creative Industries and Opportunities

Course Description

On this course the students will study about the creative industries and the various opportunities associated with their industries. They will study about the art market, art dealers’ curators and art galleries. Students will explore the logic of the art market and what drives this peculiar economy. They will also look at strategies for identifying emerging artists and building a unique collection of contemporary art.

Course Objectives

​​​​​​ Aims of the module​ This course enables students to: 1. To encourage students to engage with professional cultural and creative industries throughout their experience in Graphic Design fields. 2. To encourage a strategic view of the importance of the cultural and creative industries environment – including the world of international and collaborative arts. 3. To enable students to manage and direct medium-size and large-scale research projects in relation to their chosen within graphic design creative industries. 4. To support students in their ability to resolve real world problems in order to ensure the development of their autonomous practice as creative producers and managers. 5. Demonstrate the ability to organize and deploy complex and abstract ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms 6. Demonstrate the ability to manage a supervised, self-directed project, and present it at a professional level to a wide audience 7. Demonstrate the ability to act with minimal direction or supervision, to engage in self-reflection, use feedback to analyze own capabilities, appraise alternatives, and plan and implement actions 8. Demonstrate personal responsibility and professional codes of conduct, while taking responsibility for their own work, learning and development, and effectiveness in professional and interpersonal communication Demonstrate flexible skills that translate directly into the workplace, including the ability to plan and manage for changing contexts, audiences and levels of complexity, and advanced group or team work capacities, for example listening, contributing, leading, negotiating and proactively managing conflict as is appropriate.

Course Outcomes

A. Knowledge and understanding: A1. Understand and apply aspects of business and strategic management within the creative industries. A2. Understand of the determinations of social, political, economic and global contexts for the creative industries. A3. Complex and deep understanding of the principles, concepts and practices of the cultural and creative industries A4. Demonstrate knowledge and critical understanding of functional concepts and processes, including production, marketing, finance, human relations, enterprise and information management, which form part of most creative industries. A5. Develop and enhance specific business competence in the area of the creative industries; A6. Demonstrate knowledge of the key environmental factors which impact on organizational behavior, management and structure. B. Cognitive Skills: B1. Demonstrate a critical awareness of current issues in business and creative industries which is informed by research and practice in the fields of graphic design. B2. Demonstrate an independent and critical understanding of the key theoretical approaches and debates relating to the academic study of the creative industries. B3. Evidence knowledge and understanding of the wider and global context in which creative industry practice occurs, including the political, judicial, cultural, and social factors. B4. Identify what constitutes a feasible creative industry and research it accordingly. B5. Demonstrate innovative and enterprise skills and appreciate the challenges inherent in entrepreneurial practice. B6. Demonstrate a sophisticated understanding of the application of ideas to contemporary professional writing and production processes in graphic design creative industries. C. Practical and professional Skills: C1. Plan and manage work both individually and as part of a team C2. Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard C3. Identify appropriate practices within a professional and ethical framework, and understand the need for continuous professional development. C4. Understand the mechanisms which influence group behavior and develop teamwork and some leadership skills C5. Be self-directed and able to act autonomously in planning and implementing projects. D. Key/ transferable Skills: D1. Development of enterprise and innovation skills in the fields of graphic design. D2. Demonstrate proficiency in written and oral communication using a variety of media. D3. Undertake self-development and the capacity to learn and adapting to change in the working environment. D4. Managing own responsibilities, including time and task management D5. Identifying and solving problems in familiar and unfamiliar situations​

Course Title

Research Methods for Graphic Design

Course Description

This module provides an opportunity to conduct an in-depth study of a topic of interest related to the student’s major subject. Individual personal tutorials are used to generate and develop a personal research strategy to monitor progress and assist in the realization of objectives. A written draft is used as a vehicle for feedback before the submission of a final version. The student will engage with a logbook to record tutorials and progress throughout this module.

Course Objectives

​​​​ Aims of the module - This course enables students to: 1. Identify graphic design research problems and questions 2. Collect, compose, classify, describe, and analyze data that relevant to graphic design research 3. Decide on appropriate and feasible methods/tools of answering graphic design research questions 4. Use a variety of tools for data collection and analysis 5. Know how to use technology to gather and analyze data. 6. Choose, design, and pilot-test findings effectively 7. Ensure that research is valid and reliable 8. Address ethical concerns involved in conducting research 9. Know how different research methodologies may be applied to graphic design research and the uses and limitations of such methodologies. Reflect on the ethical principles of research.

Course Outcomes

A. Knowledge and understanding: A1. Determine the theoretical or logical rationale of the research problem. A2. Identify the specific research question under investigation. A3. Distinguish between quantitative and qualitative research designs and methods. A4. Evaluate the appropriateness of the research methodology for the study. A5. Discuss the implications of the study in view of the strengths and weaknesses of the research. A6. Use standard technology tools to develop instruments, organize and store data, conduct data analysis, and prepare research reports. B. Cognitive Skills: B1. Analyze theoretical and methodological approaches. B2. Prepare for writing up and presenting research in conferences and journals B3. Present the research subject and defend work adequately in an oral presentation B4. Identify and evaluate the clarity of the research problem statement. B5. Design a qualitative and a quantitative research study. B6. Be able to assess and critique a published journal article that uses one of the primary research methods in the field. C. Practical and professional Skills: C1. Apply the requisite research and writing skills, and use appropriate terminology. C2. Fulfil the requirements related to research ethics and plagiarism C3. Analyze a set of data, using standard procedures of qualitative and qualitative research C4. Explain the relationship between theory and research. C5. Be able to construct an effective questionnaire that employs several types of survey questions. D. Key/ transferable Skills: D1. Appraise the thoroughness and relevance of the literature review and determine if the literature review establishes the need for conducting the research. D2. Establish the credibility of the research. D3. Assess the theoretical perspectives and/or priory assumptions of the researchers. D4. Use public information and research-based knowledge of issues and trends to develop a research plan D5. Propose a research study and justify the theory as well as the methodological decisions, including sampling and measurement.​

Course Title

Graduation Project

Course Description

The final year project module, which is a substantial piece of work, is based on the student’s own personal interests. This may be building an interactive Web application, Game Development, 3D animation, on a theme usually associated with an industrial collaborator. Alternatively, the student might wish to work on a project associated with the research of an academic staff member.

Course Objectives

​​​​​​​ Aims of the moduleAdvance students' ability to complete research and apply it to a graphic design project. Design and present a self-initiated design project.Students will able to solve a complex design project with specific programming and design requirements. To present a proper design problem and design strategy. To have Clear Methodological approach of implemented designs. To have ability to express visually and orally work in efficient way. To exhibit the final year project in professional way

Course Outcomes

Knowledge and understanding   A1.Complete a design project which demonstrates the student thesis. A2.Develop set of integrated graphic design drawings that reflect a deep understanding of the design problem. A3.Identify the relevance of graphics & media arts/design to the contemporary market through research, analysis and synthesis.   B.   Cognitive skills B1.Enhance skills in research methodology, analyzing and refining of collected data – interdisciplinary thinking. B2.Create an innovative link between “theme and style" i.e. content and form. B3.Demonstrate an awareness of contextual issues surrounding graphic design and the visual art field.​ C.   Practical and professional skills C1.Enhance Holistic thinking and distinguish between functional/aesthetical, subjective/objective aspects. C2.Employ both convergent and divergent thinking in the process of observation, investigation, visualization and production   D.   Key transferable skills D1.Extend ability in solving visual communication design problems professionally. D2.Exercise self-judgment in selection and usage of visual data. ​ 

Course Title

Digital Media Design for Mobile Devices

Course Description

Through this module, students will prepare themselves for the world of professional web design. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design, and deploy successful web sites for clients. Module topics address intermediate web design concepts such as interface design, usability principles, web typography, information architecture, compliant front-end HTML, CSS, and JavaScript code. In addition, this module introduces students to design elements and techniques for mobile applications. Through hands-on projects, exercises, and supporting tutorials students learn how to conceptualize, design, prototype, and execute interactive experiences for portable digital devices. The creative projects place emphasis on developing the ability to clearly articulate complex information architecture while producing compelling and vibrant user interfaces. The module will embed effective working methodologies that will be flexible and enable independent thinking and production for a range of different project requirements. Formative feedback will be delivered throughout the module in the form of group and individual tutorials, discussions and debates.

Course Objectives

​​​​​​ Aims of the module The Interactive Media Design for mobile devices component of the course offers a design-led approach to creating interactive media. This part of the course covers mobile apps, games, websites, interactive guides and installations, digital comics and virtual and augmented reality. Students will work with new devices, interfaces and emerging technologies. Students will also work both individually and as part of a team to develop a range of communication and production skills for mobile applications. Through exercise and supporting lectures students will learn how to conceptualize, design, prototype and execute interactive experiences for portable digital devices.​

Course Outcomes

 A.Knowledge and understanding: A1.Understand the challenges involved in designing graphics and multimedia content. A2.Demonstrate knowledge of integrating graphic design and multimedia technologies into effective project work. A3.Demonstrate knowledge of various design packaging procedures. A4.Understand the importance of artistic and creative skills in interactive media for mobile device content. A5.The ability to produce and deliver outstanding interactive media at a level suitable for new and modern mobile device applications worldwide. A6.Conduct and perform basic aspects of mobile visual and audio applications using suitable digital graphic software.     B.     Cognitive Skills:   B1.Devise and carry out a project in graphic and multimedia design that applies and extends their knowledge and understanding. B2.Refine specification and implementation of software tools and technologies required to undertake graphic design and multimedia projects. B3.Apply key concepts relevant to interactive media. B4.Devise and carry out a project in mobile applications that applies and extends their knowledge and understanding. B5.Refine specification and implementation of software tools and technologies required to undertake interactive media projects.   C.     Practical and professional Skills:   C1.To select, organize, and implement their project within the allocated resources and budget constraints. C2.Perform effective presentations before a panel of experts. C3.Evaluate and select suitable software tools and technologies required to undertake graphic design and multimedia projects. C4.Undertake project work involving artistic and creative graphic design techniques. C5.Evaluate and select suitable software tools and technologies required to undertake interactive media projects. C6.Undertake project work involving artistic and creative mobile device applications techniques. C7.To select, organize, and implement the interactive media project within the allocated resources and budget constraints.   D.     Key/ transferable Skills:   D1.Undertake independent studies and practice lifelong learning. D2.Demonstrate efficient project planning and implementation skills in digital and emerging media design.​ D3.Demonstrate efficient teamwork in digital and emerging media design. D4.Undertake graphic design and multimedia project work. D5.Undertake independent studies in digital and emerging media design and practice lifelong learning. D6.Demonstrate efficient project planning and implementation skills in interactive media design for mobile devices. D7.Demonstrate efficient teamwork in interactive media design for mobile devices. D8.Undertake interactive and mobile applications work using suitable digital techniques (Adobe Flash, etc.).​

Course Title

Independent Graphic Design Practice

Course Description

This is a very important module for all those students who are currently running a business in graphic design or wish to start an Independent Graphic Design Practice. This course will help students to understand what they want from starting a new business and hence they can determine what type of design business is right for them and take steps to ensure they make a good start in a design business. This course will introduce the students to the challenges of running an independent Graphic Design practice and to navigate through these challenges successfully. They will get essential knowledge about Customer Relationship Management, contracts, work schedules and related information.

Course Objectives

​​​​ Aims of th​e module Using various design projects as case studies, ranging in scale, mediums and content, the aim of this module is to give insights to students into the design process focusing both on individual approaches and collaboration methodologies, putting theoretical knowledge and professional expertise into practical outcomes. The case studies will cover a broad range of topics such as human factors, contextual patterns, urban environment, culture, social diversity, legal and regulatory issues, accessibility, technologies, and sustainability. ​​ 

Course Outcomes

A. Knowledge and understanding:   A1.Identify major questions and issues in both design of objects and design of services as well as sustainability and human user experiences.​ A2. Determinations of social, political, economic and global contexts for creative industries. Demonstrate an understanding of design vocabulary, concept development, processes and creative strategies that are used when
designing A3.Communicate design ideas through effective visuals, paralleled with focused written papers and oral presentations. A4.Become articulate in self-analysis of their work and be able to communicate the results of this analysis to their audience.   B.     Cognitive Skills:   B1.Articulate how to think in new ways about their lives, the objects they use, their role as users of these objects, the environments they live in as ecosystems and their responsibilities as designers. B2.Demonstrate abilities to select critically evaluate and apply relevant methodologies to the design of visual communication projects. B3.Articulate required processes ending up with concept driven outcomes, from researching, sketching, thinking, prototyping, exploring alternatives, evaluating, selecting, developing, presenting, to critiquing, testing, revising and improving.   C.   Practical and professional Skills:   C1.Define their future roles as designers and plan accordingly their career taking into consideration issues that are central to the discipline of visual communication design. C2.Communicate and explain, using various media, strategies for approaching creative industries, and produce work of a professional standard Value a real design studio educational environment advantageous to learning all happening through carefully crafted simulations between class studio and real-life situations. C3.Develop their critical and analytical skills, their application of the design process as well as learn how this can be applied in real life design projects C4.Demonstrate abilities that they can continue leaning afterwards to improve the quality of their personal growth.   D.   Key/ transferable Skills:   D1.Develop tolerance for fellow students' diverse backgrounds and respect their relative educational and professional experiences, especially their individual approaches to design. D2.Students should demonstrate the ability to collaborate in order to bring about a successful outcome when they walk out to real life situations D3.Recognize and acknowledge that the design process affects, and is affected, by political, social, cultural, economic, and ethical dimensions.

Course Title

Major Aspects of Visual Communication Projects

Course Description

This module will enable the student to be able to develop and refine their graphic design project from the conceptual stage through to a visual presentation, which demonstrates a very high level of capability. In addition, it will enable the student to demonstrate a comprehensive understanding of the discipline and its professional practices, with reference to the social, cultural and aesthetic aspects of their investigation. Throughout this module the student will develop a high level of knowledge of the contemporary discourse in design and visual communication and will be able to position their work relative to it. Also, the student will be able to debate and/or defend their practice in an informed critical appraisal. Generally, this module will enable the student to demonstrate their cultivated high ambitions to perfect their practice of graphic design.

Course Objectives

​​​​ Aims of the module -     This course enables students to: Applying graphic communication design principles and techniques in the various contexts of commercial activity Understanding of the impact of advanced graphic communication technologies and activities on our environment and society Gain skills in the use of software applications in producing creative, meaningful and effective graphic items and solutions to contextualized problems and challenges Gain skills in creatively applying graphic presentation work and animation techniques to satisfy the needs of commercial activities and those of their audiences Acquire the ability to demonstrate independence in learning and thinking Acquire the knowledge and enterprise skills to successfully enter the visual communication industries as a creative practitioner. Have effective research and study skills to underpin the development of imaginative visual work. Appropriate conditions to engage and contribute to a creative community of reflective practice. Produce a series of design projects, and develop them from concept to final production. Utilize digital and traditional media to complete graphic design projects.

Course Outcomes

​ A.     Knowledge and understanding:   A1. Developing and presenting effective graphic communications which support and inform business, industrial and/or built environment sectors A2.Create visual works that communicate complex issues in concise and attractive ways, using specific media formats A3.Manage a creative process individually and in teams and have ability to create visual works speaks to certain audiences / users A4. Know the key aspects of visual communication, including underlying concepts and established principles. A5.Know the broad critical and contextual dimensions of visual communication.   B.     Cognitive Skills:   B1.Make sound judgments in accordance with the theories and concepts of visual communication subjects. B2.Communicate an understanding of the key principles of practice in written and oral presentation. B3.Demonstrate creative thinking skills. B4.Have the ability to source, synthesis and apply research, to work independently and develop and articulate ideas. B5.Have creative thinking skills to develop a range of strategies using appropriate materials and processes, to achieve outcomes in a variety of contexts to defined audiences.   C.   Practical and professional Skills:   C1.The ability to source and apply research in visual communication, to work independently and confidently apply practical and technical knowledge in an appropriate and professional manner. C2.Demonstrate efficient and reliable working practices in relation to the subject and / or profession/s. C3.Generate a range of potential ideas and visual developments and apply this to the production of creative work. C4.Application of information technology to demonstrate an understanding of media, software and recognized competencies.     D.  Key/ transferable Skills:   D1.Communicate ideas, information, problems and solutions in visual, written and oral forms. D2.Negotiation and planning skills D3.Exhibition, portfolio and presentation skills to a professional standard D4.Apply interpersonal and social skills to interact with others

Course Title

Shaping Business Opportunities

Course Description

B207A is an 8-credit (30 points), Level 5 UK-OU based course offered through the Business Program at the Arab Open University as a compulsory course for all students enrolled in all tracks in the program. Entry into this course is contingent upon the successful completion of BUS110. The B207 module in this new study plan is an OU updated version of its equivalent B203A module.

Course Objectives

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​This module is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management. The module comprises 16 study weeks (including final assessment). 

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to:

1. Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
2. Develop a critical understanding of why new products and services are imperative to contemporary business practice. Also to develop knowledge and understanding of external issues affecting the successful running of organizations, including how they compete in a global context.
   
3. Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.​
   
4. develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).

B. Cognitive skills


At the end of the module learners will be expected to:

1. Select and critically analyse information relevant to a particular problem or issue related to business and management.
2. Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
3. Gather and synthesise material from a variety of sources in constructing arguments applied to business and management ​

C. Practical and professional skills



At the end of the module, learners will be expected to:

1. Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner, including a focus on personal skills development.
2. Develop an awareness of ethical issues and professional standards relevant to business and management

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Search for and use relevant digital and non-digital information from sources other than the module materials.
2. Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
3. Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​​
   
   

Course Title

Shaping Business Opportunities

Course Description

B207B is an 8-credit (30 points), Level 5 UK-OU based course offered through the Business Program at the Arab Open University as a compulsory course for all students enrolled in all tracks in the program. Entry into this course is contingent upon the successful completion of B207A.

Course Objectives

​​​​This module is designed to provide intermediate conceptual and practical learning to students in management and accounting. The module comprises 16 study weeks (including final assessment). 

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Develop a critical appreciation of the interactions between various business functions (management and accounting) and the integrative complexity that shapes business innovation.
2. Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
3.  develop knowledge and critical understanding of the theories, concepts and models of different business functions.​

B. Cognitive skills

At the end of the module learners will be expected to:

1. Select and critically analyse information relevant to a particular problem or issue related to business and management.
2. Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
3. Gather and synthesise material from a variety of sources in constructing arguments applied to business and management ​

C. Practical and professional skills


At the end of the module, learners will be expected to:

1.  Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner, including a focus on personal skills development.
2. Develop an awareness of ethical issues and professional standards relevant to business and management​

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Search for and use relevant digital and non-digital information from sources other than the module materials.
2. Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
3.  Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​​
   
   

Course Title

Introduction to Business

Course Description

"Introduction to Business” is an introductory course, which surveys the role of business in society. At its simplest level, business is the exchange of goods and services for mutual benefit or profit. Students will be exposed to a wide variety of topics including the terms, trends, organizational structure and opportunities inherent in this exchange, the course introduces the student to the contemporary business world, the business of managing, people in organizations, the principles of marketing, managing information, and financial issues.

Course Objectives

​​​​​​The primary objective is to give the student an understanding of basic business principles. Global business, entrepreneurship, management, marketing, information technology, and financial management will be discussed. Another purpose of this course is to build a foundation of knowledge on the different theoretical approaches to management and decision making • develop analytical skills to identify the links between the functional areas in management, organisations, management practices and the business environment​.


Learning Objectives: Upon completion of the course students will have a firm understanding of the following business topics:

• The relationship between business and society in a free market economy
• Common forms of business ownership
• Business ethics and social responsibility​
  
• International business and the global economy
• Fundamentals of business management
• Business organization and structure
• Human resources, motivation and productivity
• Marketing, accounting, finance, operations ​management and other business specialties

Course Outcomes

​​A. Knowledge and understanding


At the end of the module, learners will be expected to:

1. Identify business functions
2. Recognize different business models and forms
3. Acquire knowledge of business ethics and social responsibility
4. Be aquatinted with the fundamentals of management. 

B. Cognitive skills


At the end of the module learners will be expected to:


1.  Differentiate between business structures and business forms.
   
2. Examine different models and theories and its effect in business life 
3.  analysing and evaluating different perspectives, identifying biases and hidden assumptions in different models and forms of businesses.​

C. Practical and professional skills


At the end of the module, learners will be expected to:


1. Analyse different business-related situations and forms.
   
2.  Deduce problems and solutions and its pathways

D. Key transferable skills 


At the end of the module, learners will be expected to:


• Read financial and business related reports​
• ​Communicate knowledge and understanding of business issues to different stakeholders.
• Analyse situations in an academic manner.
  
  

Course Title

Strategic Management

Course Description

Strategic Management: This module examines concepts and the different approaches to - and techniques of - strategic management including analysis of the external and internal environments, the nature of competitive advantage, development of the organization and how they make strategic choices as to where and how to position themselves in relation to their customers and competitors. The module has been designed to encourage and develop greater critical analytical skills especially at level 3. Significant amount of ‘case study’ work have been embedded to develop the students’ analytical and problem solving skills.

Course Objectives

• ​​​Provide students with concepts and tangible strategic skills that can readily be put into practice in often   changing business environments. 
  
• Present the 21st century competitive/business landscape from a strategic management perspective and to assess how global and technological influences shape it
• Provide students with a critical overview of the main tools of contemporary strategic practice in organizations in a way which is relevant to their professional needs
• Achieving the intended learning outcomes (covering both knowledge and skills) fully supports this aim.

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to: develop and demonstrate the following Knowledge and understanding:

1. The structure and dynamics of business environments; how businesses seek to track and analyse their environments;
2. Markets, market economies and how they function; how consumers, firms and governments behave as economic agents; why and how markets fail and how this failure is managed;
3. Business processes and how they operate; the nature, structure and functioning of organisations; how and why organisations are changing;
4. Key business functions such as Marketing, Human Resources, Information Management, Accounting & Finance, Operations – their nature and contribution to organisational success, their historic origins and their interactions;
5. How businesses develop strategies; the different forms and theories of strategy;
6. How organisations make decisions and organise decision-making processes; the various sources of decision-making irrationality; the nature, role and implications of governmental, regional and supranational business policy on businesses;
   
7. How to apply key ideas in mathematics, including some   statistics, and algebra.

B. Cognitive skills


At the end of the module learners will be expected to:

1.  Read material questioningly, identifying and recording key ideas and concepts in business studies;
   
2.  Synthesise material from a variety of sources, analysing and evaluating different perspectives, identifying biases and hidden assumptions;
   
3. Classify, recognise and organise material in distinct and relevant categories;
   
4.  Construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions.​

C. Practical and professional skills


At the end of the module, learners will be expected to:

1. Transfer and use relevant key skills in the workplace context;
2. Use the more specific knowledge, analytic skills and methods, rooted in the different disciplines as a strong basis for work in many professions; Students will have become better informed, more active and questioning members of an organisation by:
3. The ability to engage critically with the underlying challenges and problems facing a business;
4.  The ability to identify and evaluate conflicting arguments, including recognising the significance of different value positions in these arguments.​

D. Key transferable skills


At the end of the module, learners will be expected to:​

1. Interpersonal skills of effective listening, negotiating, persuasion and presentation;
2. Ability to conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of business data, sources of information and appropriate methodologies, and for such to inform the overall learning process; including the development of personal and team attributes and capabilities for entrepreneurial success;
3. Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues;
4. Skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.

Course Title

History of Graphic Design

Course Description

Graphic images have been used from prehistory to the computer age. A lecture-discussion format presents the historical context for the graphic arts of calligraphy, typography, book design, diagramming, and illustration. Emphasis on the relationship of these applied arts to the fine arts, technology, and social history, as well as the application of this visual language to contemporary design problems.

Course Objectives

​​ 1. To have a good understanding of the main movements in the cultural and historical context of graphic design. 2. Have a good knowledge of the professional uses of illustration techniques within publishing, marketing, and art and design. 3. Identify appropriate sources of help and guidance to build necessary skills for self-directed learning. 4. Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation. ​

Course Outcomes

​ Knowledge and understandingThe course familiarizes students with history of graphic design through civilizations from the earliest tell contemporary age, recognizing the development of historic visual communication and visual identifications, learning about modern art, postmodernism, contemporary art and reaching for the digital revolution in graphic design.   B. Cognitive skillsApply knowledge of how to structure, develop and refine the comprehensive understanding of history of graphic design developments in practices within a broad cultural context.Demonstrate the ability to discriminate between a range of techniques, processes and advanced research and autonomously apply these to your graphic design practice.Maintain an adaptive overview of your design practice, allowing continued advancement of knowledge and understanding whilst planning and taking responsibility for future development. Practical and professional skills Comprehensive understanding of the aesthetic components, medium, demonstrating skills in making, perception, legibility and originality of design.Systematic understanding in relation to the development of graphic design that demonstrate critical awareness and new insights from the forefront of academic practice in the field.Understanding of how practice-led research and enquiry guides individual practice, and the original application of this, to create and interpret knowledge in your design practice.Critical evaluation of a range of research methods and resources, identifying and applying those relevant to your practice, describing how this process is a central component of your work.  Key transferable skills A broad and deeply technical, historical, theoretical and cultural understanding of a specialist area.Knowledge of the history design developments in relations within design process.Knowledge of the methods, practices and conceptual framework of graphic design through history.

Course Title

Introduction to ICT

Course Description

Information and Communication Technologies (ICT) have become an integral part of both every day personal life as well as day to day business activities. This course will introduce students to ICTs for personal and enterprise level usage. Students will be introduced to both fixed as well as mobile ICTs in the course. They will study about modern trends in ICTs, including computer networks, operating systems, mobile devices and technologies and social media trends.

Course Objectives

​​​

Course Outcomes

Course Title

College Mathematics

Course Description

College mathematics provides students a college level academic experience that emphasizes the use of algebra and functions in problem solving and modelling, provides a foundation in quantitative literacy, supplies the algebra and other mathematics needed in partner disciplines, and helps meet quantitative needs in, and outside of, academia. This course complements the level one course G113. It is an introductory level course which, in specific, reviews various areas of college mathematics such as linear equations, quadratic equations, rational expressions, analytic geometry, solving and graphing inequalities, imaginary numbers and sets. The course also introduces elementary functions such as linear, quadratic, polynomial, exponential, and logarithmic.

Course Objectives

​​ To develop students' mastery of those algebraic techniques necessary for problem-solving and mathematical modelling.To strengthen students' algebraic and quantitative abilities useful in the study of other subsequent disciplines.To improve students' ability to communicate mathematical ideas clearly in oral and written forms.To involve students in a meaningful and positive, intellectually engaging, mathematical experience.To provide students' with tools to use technology for understanding and doing mathematics.To encourage students to take additional coursework in the mathematical sciences. ​

Course Outcomes

​Knowledge and understandingTo be able to solve linear, absolute value, quadratic, polynomials, radical, rational, exponential and logarithmic equations; and solve linear, polynomial, rational and absolute value inequalities.To be able to recognize, define, and classify simple real-life applications.To be able to understand the capabilities, uses and applications of college algebra in graphic design.To be familiar with different algebraic structures and system types; and their standards.To be able to grasp the mathematical technique for solving problems. Cognitive skillsTo be able to investigate connections between roots, factors, graphs and symbolic representations of polynomial functions, and to be able to create polynomial functions when given information about the function's roots and/or factors and/or graph.To be able to extract correct information from the standard forms for equations of lines, circles, parabolas, exponential and logarithmic.To be able to state symbolical functions whose graphs are given and that are related through translations and/or reflections.​  Practical and professional skillsTo be able to explain mathematical ideas from the study units in writing, using appropriate terminology, notation and style.To be able to develop skills in learning independently – manage study time, learn actively, reflect on progress and plan further learning.To be able to use college mathematics to develop more graphic design applications; effectively present and objectively evaluate them.To be able to utilize college mathematics tools and technology to solve some graphical design problems. Key transferable skills To have an awareness of the implications of college mathematics in other graphic design subjects.To be able to identify information, reasoning and creative processes gained from the course to achieve the goals of ITC program.To be able to present course objectives and outcomes effectively to a group of which they are a member.

Course Title

Design Literacy

Course Description

This course introduces students to the ubiquity and multiplicity of purpose of graphic design and the applied arts in general. Students discover the cultural dimensions of visual and verbal elements and learn to appreciate international issues related to the globalization and localization of design messages. Students carry out hands-on projects to explore aesthetic and communicational aspects of design.

Course Objectives

​​ . Show an awareness of a range of media and processes available to professional designers. 2. To have a good understanding of the main topics that have influence on design literacy. 3. Have a good knowledge of the professional uses of persuasion techniques. 4. Identify appropriate sources of help and guidance to build necessary skills for self-directed learning. 5. Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation. ​

Course Outcomes

​ Knowledge and understandingThe course familiarizes students with aspects of several topics; propaganda, persuasion techniques, identity and iconography and support the purpose of the course within relation to design literacy and to deliver the communication message properly through design applications. ​ Cognitive skillsApply knowledge of how to deal with communication messages through persuasion techniques dealing with different sort of media.Demonstrate the ability to discriminate between a range of persuasive techniques, processes and advanced research and autonomously apply these to design practice.Manage complex issues in difficult situations both systematically and creatively, making sound and confident judgments and clear decisions in the absence of complete knowledge. Practical and professional skillsComprehensive understanding of the course components in relation with delivering messages and dealing with identities in the media., demonstrating skills in making, perception, legibility and originality of design.Systematic understanding in relation to design literacy, practices, through a carefully selected range of secondary references that demonstrate critical awareness and new insights from the forefront of academic practice in the field.Understanding of how practice-led research and enquiry guides individual practice, and the original application of this, to create and interpret knowledge in your design process.Critical evaluation of a range of research methods and resources, identifying and applying those relevant to your practice, describing how this process is a central component of communicating with the target audience. ​  Key transferable skills A broad and deeply technical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations within visual communication design.Knowledge of the methods, practices and conceptual framework of persuasion strategies, media and visual communication design. .

Course Title

Design Basics

Course Description

The course introduces the student to the translation of perception through delineation, drawing, and other descriptive media. This course will help the student to learn the basic principles of design, composition, using Colors, Lines and shapes as mediums. Application is by problem-solving and exploration of the elements and principles in two dimensional means and in a contemporary mode of expression. This studio introduces the student to the elements and concepts of two dimensional design compositions. Formal and relational properties of line, shape, form, value, and texture are studied. Studio exercises using various media explore concepts of balance, harmony, repetition, rhythm, scale, proportion, time and motion in 2-dimensional compositions.

Course Objectives

​​ Acquire the theory necessary for the practice of designDiscern the elements and principles of designRecognize and appreciate design in nature and all creationAcquire the basic terminology of the design professionDevelop an understanding of "why to do it" as well as "how to do it"Appreciate the styles and mannerisms, past and present, in design and to know what makes their uniquenessAcquire technical proficiency in the use of the tools and materials of designApply the elements and principles of design to given problems and to exploit their use for one's own creative inspirations.​ ​

Course Outcomes

​Knowledge and understandingGet familiar with the design elements: color, shape, line, tone, texture, form, etc. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.Identify the design elements and principles that satisfy the stated purpose. Cognitive skillsEnrich skills of combining manual methodologies and materials in order to fulfill certain function. Adopt a creative approach to problem solving and to become self-critical in the editing of the design work. Practical and professional skillsSolve design problems by using new visual solutions – systematic approaches Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.Use theoretical bases and technique through digital tools and use it in new media.  Key transferable skills Translate verbal meanings into design forms, by using different materials and methodologies. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.

Course Title

Instructional Design

Course Description

In this course, students will produce learning experiences using simple media and technologies. The course introduces instructional design theories and frameworks while working to develop short content, webinars, or applets about engaging topics. This course is helpful for those professionals who work directly or indirectly to support and improve learning in their organizations, or those lifelong learners who want to better understand how to use technology to manage their own learning.

Course Objectives

​​​The course aims to: •To realize the process of educational design production. •Understand the differences between designing for printing and designing for the screen. •To develop and apply the required skills to design the educational material.  •Using technology in the process of educational material designing. •Connecting between the basic ideas to design educational material and the implementation methods. •The ability to design an educational material in a successful and expressive way   

Course Outcomes

​ A. Knowledge and understanding On completion of this course the student will be able to:Introduce the theoretical concepts related to educational materials designing through old and new theories used in designing the educational material.Understanding of the technologies and production methods used in educational designing material. Adding an aesthetic aspects that attract the student attention and increases his concentration during the reading of this educational material. B. Cognitive skills On Completion of this course the student will be able to : ​Understanding and realizing the basics used in educational designing material.        2.Able to connect the between the educational material and the required theoretical basis in designing the educational material. C. Practical and professional skills On Completion of this course the student will be able to :Enable students to express the ideas related to the educational material design to cover the wanted goals from this material.   Enable students to use the programs in drawing, pictures, audio and video skilfully. Ability to connect between those programs to direct a final work achieves the wanted goal from the educational material.​ D. Key transferable skills On Completion of this course the student will be able to : Expand the students theoretical aspect in a way enables them to connect between the ability of the pupils who read the educational material and the final figuration.  Provide students with specialist practical and theoretical skills in the development the design of the educational material.​

Course Title

Digital Foundations

Course Description

This course introduces students to fundamental principles and applications of design, emphasizing critical and cultural awareness of design issues and developing of technical skills. The notion of creative problem solving is particularly emphasized. Students develop expertise in major industry standard software packages. This course lays the foundation for further study of design. This course is designed to give students an introduction to the basic theory of computing and a broad appreciation of how computers are used in design. Students should gain hands on experience of the basic of graphic applications. The course "Packaging Design" (G351) will build on the concepts and skills that acquired from this course "Digital Foundations" (G131).

Course Objectives

​​​ Introduce basic digital media production skills.Effectively communicate 2D and 3D compositions and products using digital media (using a computer-aided Drafting system).To develop an appreciation of the role of graphical software applications in the area of graphic design.To extend and enrich the knowledge using graphical software applications for different types of graphic design.To impart practical knowledge of using graphical software applications through hands on Training.Learn to utilize digital media as drafting systems to become more productive​ ​

Course Outcomes

​  Knowledge and understanding1.Understanding the logical steps of the implementation and the application for creating designs / problem solving.  2. Understanding and using the tools and techniques of the graphical software in the field of graphic design.  3. Create high-resolution, true colour image file industry-standard file formats for presentations, prepress, or any other application requiring top-quality images.  Cognitive skillsDeveloping the ability to use computer applications for processing images and for drawing, tracing and producing promotional materials and Designs.  Explain the computer graphics workflow, and discuss the relation among different computers applications. Practical and professional skills 1. Creating a time management method, using a part of the 5 approaches theory “What, Why and How" and developing students background of using PC for visual aids. 2. Realize the implication and application at various media and their functions in graphic design.​Key transferable skills1. Using the appropriate software for brainstorming, sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design.  2. Appreciating the professionalism, follow a plan of digitize and process an image to create an understanding computer graphic workflow.  

Course Title

Elements and Composition

Course Description

The course presented the basic evaluation elements such as (Color, type, shape, form and space) and clarifies the used principle scientifically and practically to take advantage these elements and to create a successful design compositions through using different specialized software tools and create a creative work presents the feelings and the emotions of the student.

Course Objectives

​​ Gain the principles necessary for various design practiceDistinguish design principles and combine them to create a creative design.Gain basic skills in the use of elements and structures in building a design.Develop skills in the use of printing colors and screen colors and how to deal with them.  Gain technical proficiency in the use of design software.Build the ability to build multi-page designs​Apply design elements and principles to specific problems and exploit their use for individual creative inspiration. ​

Course Outcomes

​Knowledge and understandingGet familiar with the design principles: contrast, proximity, alignment, repetition, unity, balance, etc. Distinguish between the above principles and ways to combine them to serve the designRecognize print colors and screen colors and distinguish the differences between them.  Cognitive skillsEnriching the skills of combining design principles in order to reach the desired goals of the design. Enhance the ability to distinguish between print designs and digital designs.  Practical and professional skills The ability to apply cognitive skills through creative designs using one of the design programs. The ability to apply and combine design principles through different designs.The use of theoretical and technical foundations through digital tools and their use in new media. Key transferable skills Discuss the work with the work of others and offer critical feedback to their classmates. Provide students with specialist practical and theoretical skills in the development of content for digital and print designs.

Course Title

Introduction to Interactivity and Media Arts

Course Description

This course is an introduction to the concepts of interactivity & the field of media art. It vitally concentrates on the act of perception of Arts & Design, following the history of multimedia & and digital tools as media for artistic exploration in relation to print, media art, & interactivity. The course includes discussion of the potential ideas related to interactivity, with focus on required skills for creating interactive work.

Course Objectives

​​​​​ To realize the production of interactive media designs.Understand the differences between design for print and screen.To develop and apply skills in multi-media design technology for desktop and the WebTo demonstrate basic skills in using the latest media art development tools.Draw inspiration from the history of artists and designers who explore ideas and applications of interactivityGain practical experience with basic electronics and the techniques of digital art production.Develop experimental art by building expressive digital artwork. 

Course Outcomes

​  Knowledge and understanding Introduce and expand the theoretical concepts that form the foundations of interactive art including media developments and equivalents/translations from multidisciplinary art forms and art history.Understanding of the technologies and production methods unique to digital design for screen-based applications.Increasing the aesthetics at digital art. Cognitive skills Combine graphic skill and appreciation with creativity. Able to solve problems during the process of producing screen-based applications.  Practical and professional skillsEnable students to articulate ideas through particular designs. Establish a confident base of digital tools and technique for the realization of works that exemplify and expand the theoretical base of interactive new media.Use theoretical bases and technique through digital tools and use it in new media.  Key transferable skills Build insight into the psychological and cultural/social contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. Provide students with specialist practical and theoretical skills in the development of content for screen-based applications.

Course Title

Introduction to Media Production

Course Description

Media Production addresses the need for ever more highly skilled graduates who are grounded in the technical realities of film, television, creative media, industrial partnerships and project-based collaborations which demand an increasingly fluid and mobile workforce.

Course Objectives

​​The course aims at providing students with fundamental concepts and overview of Media Production, including the pre-production (budgeting and script writing), production (lighting, shooting and sound recording) and post-production (visual/audio editing, compositing and special effects) processes. This course provides an understanding of the overall processes in the media production industry; and allows students to apply directing and production skills to produce a short digital video​​

Course Outcomes

​A. Knowledge and understanding After studying the course,the student should be able to demonstrate: - Describe media production processes and the technologies used in each of these processes. - Recognize the role for every member in the production team. - Understand the function of producing, scriptwriting, directing, shooting and editing. - Demonstrate the use of graphics, animation, and special effects in media production. B. Cognitive skills   - Planning for a media production projects. - Make up media production team. -  Breakdown script for production. - Follow up with the team of production members. C. Practical and professional skills -  Use a range of basic technical skills in media production. - Work to a tight deadline and display good project management skills. D Key transferable skills -  Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems - Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. -Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.​

Course Title

Typography I

Course Description

The course introduces the student to the importance of the type in the design, and the way of choosing the type that suits the design subject and it builds the student ability to manipulates the letters to build and shapes a new type or design a logo through using computers programs. The student is introduced to the font types and its anatomy through ages and its developing ways, and to know the meaning of all types, including the ability to distinguish between old and new types and its using fields.

Course Objectives

​​ ​​Realize the importance of typography in the design and its effective on deliver the message.Distinguishing between the kinds of typefaces and the importance of using each typeface correctly in design.Understand the types of typefaces (display typefaces) used in poster and other types of designs.To develop the students 'skills in designing new letters by manipulating forms of letters.Using letters and words to produce a meaningful graphic work that achieves various aesthetic aspects.Carrying out the works through using Photoshop and Illustrator programs. ​

Course Outcomes

​ Knowledge and understandingUnderstanding and distinguishing between ancient and modern types of fonts.Understanding and being able to accurately dissect kinds of types.Realization the role of technology in influencing font selection and design.  Cognitive skillsThe ability to distinguish between old and new fonts when used in design.The ability to choose the right font in terms of type, size, distances and colors to express the design goal. ​Practical and professional skills Enables students to choose and arrange typefaces to suit the type of design.Enables students to design (word logo) and (letter logo) using appropriate computer programs.Use letters and words to create a creative, expressive design.  Key transferable skills Build the ability to transform letters and words for effective artwork.Understands how typefaces are made and utilized to be more effective designer.

Course Title

Digital Photography

Course Description

This course introduces the student to the principles and practice of digital photography and photographic special effects, particularly photomontage. This theory is followed by practical workshops with an experienced professional photographer. Having learnt the basics, the student will then produce a portfolio of digital photographs and a poster.

Course Objectives

​​ 1. Initiate and process creative ideas from through to finish resolutions. 2. Show an awareness of digital photography basics and photography compositions. 3. To have a good understanding of digital camera basics, image size and formats. 4. Have a good knowledge of the professional uses of digital photography within different situations. 5. Select, evaluate and apply appropriate camera lens, lighting, eye level and camera settings to produce an independent photography. 6. Identify appropriate sources of help and guidance to build necessary skills for self-directed learning. 7. Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation. ​

Course Outcomes

​ Knowledge and understandingA1. The course familiarizes students with digital photography basics and techniques that serve the basic designer needs. Students will also develop fluency in the principles of photo composition and post processing to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creativity.  Cognitive skillsB1. Apply knowledge of how to digitally photograph, develop and refine the comprehensive understanding of digital photography practices within a broad cultural context. B2. Manage complex issues in difficult situations both systematically and creatively, making sound and confident judgments and clear decisions in the absence of complete knowledge. B3. Maintain an adaptive overview of digital photography, allowing continued advancement of knowledge and understanding whilst planning and taking responsibility for future development.  Practical and professional skillsDemonstrate the ability to discriminate between a range of techniques in different situations dealing with light, lighting and lens types.Demonstrate an understanding of how to deal with different subjects in digital photographing indoors, outdoors, day and night with natural or deliberate source of lighting.Demonstrate competence over aesthetics aspects in determining the eye level before starting.Recognize aesthetic attributes and appreciate their applications in digital photography.Apply post processing dealing with computer softwares, Adobe Photoshop – Adobe Light. Key transferable skills A broad and deeply technical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations within media production.Knowledge of the methods, practices and conceptual framework of digital photography.

Course Title

Introduction to Advertising

Course Description

This course introduces students to fundamental principles of advertising, emphasizing critical and cultural awareness related to advertising and skills. This course offers students a broad overview of the field of business research, with a focus on its marketing components. Whether relating to customers, consumers, the general public, or other stakeholders, market research enables us to specify the information required to address an entire range of marketing-related problems. Students completing this module should be more confident in their ability to formulate, research, and address any form of advertising and marketing problem. The module will provide students with a set of analytical skills that they can apply to any research problem. It will build upon students’ knowledge of advertising management theory and processes. Finally, the module should challenge students’ perceptions about the validity of heuristics when making complex business decisions. Introduce students to the role of advertising in business. Students will learn basic concepts, regulations, ethics, and diversity associated with advertising as well as how advertising fits into the marketing structure of most industries.

Course Objectives

​​ To provide a distinctive and contemporary program of study, that provides a learning environment where students with differing profiles and aspirations can realize their creative, academic and professional potential.To produce graduates equipped with a range of technical, intellectual, creative professional skills appropriate for the requirements of the photo-imaging sector, which allow them to shape their futures and make a significant and positive impact in the creative industries.To provide opportunities for professional engagement and vocational work based learning through effective industry liaison and collaborative partnerships, providing students with specialist knowledge and skills, and opportunities to pursue their career ambitions in a range of commercial contexts.To enable students to acquire a broad range of entrepreneurial abilities in marketing, self-promotion and business development that enable them to develop financially sustainable practices and the ability to thrive in competitive markets.To develop students' key transferable skills, identifying personal strengths and needs through self-reflection and self-management, recognising and developing these skills to improve prospects of employability and successful commercial enterprise. ​

Course Outcomes

​ Knowledge and understanding​ 1. Articulate their understanding of own creative identity, values and aspirations within the context of current commercial photographic practice the wider creative industries.  2. Demonstrate detailed subject knowledge and a synthesized understanding of the relationship between theory and practice as they interpret, analyze and evaluate critical approaches to creative practice.  3. Confidently demonstrate breadth & depth of understanding of the experience and practical application of techniques and skills within a broad range of commercial photographic contexts.  4. Evidence understanding of professional standards and codes of conduct relating to moral rights and ethical responsibilities within the creative industries. Cognitive skills 1. Initiate independent research and exploration through gathering of information and experiences, and utilize both to help inform independent judgements and decision-making. 2. Apply appropriate theoretical approaches to the study and interpretation of photographic and associated media practices, and demonstrate an understanding the ethical, social and cultural responsibilities of photography in both historical and contemporary contexts. 3. Engage in both formal and informal approaches to critically evaluating own and others work and demonstrate ability to respond positively and professionally to informed criticism.  4. Take risks and experiment with other speculative processes, making constructive use of results, both successful and unsuccessful, and recognize these as vital to the creative process and ongoing developments in own personal visual language. Practical and professional skills 1. Devise appropriate and creative practical solutions in response to the problems posed by both self-initiated and client briefs, and present the work to the professional standards required. 2. Confidently demonstrate a range of technical and practical skills, utilizing appropriate equipment, techniques and working methods in an effective manner, in accordance with good professional practice.  3. Research, evaluate and contextualize their own area of practice informed by key ideas and theories, applying appropriate academic conventions and utilizing a range of appropriate research methods.​Key transferable skills1. Use a range of appropriate communication methods to present themselves as professional practitioners to relevant audiences.  2. Demonstrate confident communication skills, which evidence knowledge and understanding of critical, cultural, contextual and professional discourse, within a commercial photographic context. 3. Demonstrate and apply entrepreneurial skills in advertising and marketing and self-promotion to create opportunities and facilitate the development of a sustainable commercial photographic practice.

Course Title

Digital Visualization

Course Description

This course explores the digital technology available to students of design for two dimensional (2D) representations, and discuss vector Illustration in 2D and the basics of typography and vector illustration. It demonstrates the 2D design types and it also discusses the language of visual design, digital photography, digital design processes. experiment with materials and processes and to question the relationship between form and function.

Course Objectives

​​ Exploration of the Design elements such as line, value, color, shape, form, texture and space.Demonstrates the 2D design types and discusses the language of visual design.Experiment with materials and processes and to question the relationship between form and functionStudents will learn how to design real as well as virtual Objects and Products.Encouraging experimentation with materials and processes and exploring the relationship between form and function ​

Course Outcomes

​Knowledge and understandingExplore visual design elements such as font, color, shape, texture, and space.Knowledge of concepts related to 2D and 3D shape.Understand the types of 2D design and discuss visual design language. Cognitive skillsBuild the ability to understand and clarify the relationship between form and function. Discuss the basics of typography and vector graphics. Practical and professional skills​         1. Develop the basic skills needed to build designs and the elements in them.           2. Develop the ability to synthesize into a coherent point of view and        communicate it through 2D and 3D formats.          3. The ability to design real and virtual objects and products.​ .​​ Key transferable skills ​       1. The ability to use technology in designing 2D and 3D objects.         2. Ability to draw and create vector shapes.

Course Title

Computer Graphics and Imaging

Course Description

This course introduces image input and output devices such as cameras and displays, graphics hardware and software, input technologies and interactive techniques, typography and page layout, light and colour representations, exposure and tone reproduction, image composition and imaging models, digital signal processing, sampling, aliasing and antialiasing, compression, two- and three-dimensional geometry and formations, modelling techniques including curves and surfaces, reflection models and illumination algorithms, and basic methods of animation.

Course Objectives

​​ To realize the computer graphics and imaging. Understand the color matching in photoshop. To develop and apply skills in multi-media design technology for professional looking photos  To demonstrate basic skills in using the latest media art development tools. Professional game art using photoshop ideas . Gain practical experience with the basic of adobe photoshop techniques of digital art production.  Develop experimental art by building expressive digital artwork. ​

Course Outcomes

​A. Knowledge and understanding After studying the course,the student should be able to demonstrate: - photoshop techniques of digital art production including media developments.. - Understanding of the technologies and production methods unique to digital design. - Increasing the aesthetics at digital art production. B. Cognitive skills   - Make photo manipulation -Reshape 3D Models in Photoshop C. Practical and professional skills - Enable students to create HDR photos. -Match subject with background - Create 3D Objects From Photos in Photoshop - texturing 3d model in Photoshop D Key transferable skills - Build insight into the psychological and cultural/social contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. - Provide students with specialist practical skills in Adobe photoshop.  

Course Title

Introduction to Computer Aided Design

Course Description

The course will introduce to the student how to use a Computer Aided Design software. The student will be taught the basics of design using Adobe photoshop, from initial simple model generation though to make photo manipulation and match Subject with Background colour correction using the computer as a tool for design.

Course Objectives

​​ ·       To realize the computer graphics and imaging. ·       Understand the photo manipulation in photoshop. ·       To develop and apply skills in multi-media design technology for professional looking photos. ·       To demonstrate basic skills in using the latest media art development tools. ·       Professional art using photoshop ideas . ·       Gain practical experience with the  basic of adobe  photoshop techniques of digital art production. ·       Develop experimental art by building expressive digital artwork. ​

Course Outcomes

​A. Knowledge and understanding After studying the course,the student should be able to demonstrate: - Understanding of the technologies and production methods unique to digital design. - photoshop techniques of digital art production including media developments. - Increasing the aesthetics at digital art and photo manipulation production. B. Cognitive skills   - Make photo manipulation - cutting image  professional ​C. Practical and professional skills - Enable students to create photo manipulation photos. -  Match Subject with background and remove unwanted objects -  Create cinematic film effect photos in photoshop -  texturing  and cut out text glow in Photoshop D Key transferable skills​ - Build insight into the photo manipulation photos contexts that define interactive media access and interpretation and lay the foundation for the evolution of future forms. -  Provide students with specialist practical skills in Adobe photoshop. ​ 

Course Title

Digital and Emerging Media Design I

Course Description

This course introduces to develop applied creative projects and acquire technical skills to become adept at essential software, design principles and practices for screen-based digital and emerging media. Students will also learn foundations of front-end web and mobile apps, and develop technical problem solving and organizational skills. Course lectures address the cultural backdrop of the Internet as it applies to design.

Course Objectives

​​ ·       To realize the Digital and Emerging Media Design I. ·       Understand the digital and emerging media. ·       To develop and apply skills in multi-media design technology to learn foundations of front-end web. ·       develop technical problem solving and organizational skills. ·       Gain practical experience with the  basic of adobe  photoshop techniques of digital art production. ·       Develop experimental technical problem solving and organizational skills To demonstrate basic skills in using the latest media art development tools. ​​

Course Outcomes

​- Creating a  site in Adobe XD  - Create websites for mobile devices using Adobe XD - Add a phone layout for an existing Adobe  XD  site. - Add hyperlinks for site navigation - Configure and customize widgets - Create a websites and mobile application for devices.  Provide students with specialist practical skills in adobe XD.​

Course Title

Illustration

Course Description

Students explore illustration as a communicational concept delivery tool. From basic black-and-white techniques, including representational drawings and pictograms, to complex color, collage, and mixed media.

Course Objectives

​ 1. Initiate and process creative ideas from through to finish resolutions.2. Show an awareness of a range of media and processes available to professional illustrators.3. To have a good understanding of the main movements in the cultural and historical context of illustration.4. Have a good knowledge of the professional uses of illustration techniques within publishing, marketing, and art and design.5. Select, evaluate and apply appropriate materials, processes, skills and methodologies to produce an independent illustration project.6. Identify appropriate sources of help and guidance to build necessary skills for self-directed learning. 7. Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation.

Course Outcomes

​Knowledge and understandingThis course is designed to give the students the opportunity to acquire the manual skills and digital manipulations necessary to become a professional illustrator and to work in the exciting and expanding illustration industry.  Cognitive skillsEvaluate your own skills for study and work and identify paths to improve and enhance them.Demonstrate an ability to work through and find individualized creative solutions to a variety of given assignments.Have an awareness of processes and practical skills necessary to extend the quality and ambition of their own work. Practical and professional skillsApply a range of techniques and practices competently.Experiment with a range of practical skills and processes relevant to Illustration.Create a professionally presented portfolio of work.Experiment with a range of practical skills and processes relevant to Illustration and the graphic arts.Analyze and develop your own skillsets and competencies for working within the Illustration industry.Initiate and follow through on an advanced independent illustration project.  Key transferable skills To be able toReflect on your own performance and identify ways to improve.Respond creatively to set briefs through a series of professionally presented outputs.Contribute to a constructive group dialogue and evidence participation, engagement and commitment to all activities.

Course Title

Applied Media Aesthetics

Course Description

This course offers students an introduction to the aesthetic concepts as applied directly to Image, video, and sound media. Using examples from these media, students will study, discuss, and analyse design and composition elements as they apply to the production process.

Course Objectives

​​​​ The ability to critically analyses and evaluate aesthetic elements, concepts taking account of cultural, communicational, and theoretical contexts in applied media.  The ability to contextualize the analysis of information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation. The ability to engage in the design process applying media aesthetics. The ability to critically reflect on new knowledge and understandings related to the key developments within relation to the applied elements in media .​

Course Outcomes

​ ​ Knowledge and understanding: Media Aesthetics examines the meaning of visual images designed for use in film and electronic media. Through current and historical examples, students learn the principles and significance of media aesthetics including light and colour, space, time, motion, and sound, and how they are used to optimize effective message production. Students learn how aesthetic elements of film and electronic media have been translated into vectors – forces that push or pull users in certain directions. Operationally, students learn how to interpret, order, clarify, and intensify various communications including fiction, by employing appropriate aesthetic elements.    Cognitive skills: Develop students with vocational and academic skills at honours level in applied media and advertising practices.Develop a critical and reflexive understanding of historical and contemporary issues and practices through visual and written practices.Practical and professional skills:Recognize historical examples of film, and electronic media.Demonstrate an understanding of the evolution of visual images.Demonstrate an understanding of the importance, influence, and meaning of visual images through written exams.Demonstrate competence over aesthetics via the practical application of theories to film/video production or essay writing.Recognize aesthetic attributes and appreciate their applications in communication.Apply analytical and creative communication skills.  Key transferable skills: A broad and deeply technical, historical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations within media production.Knowledge of the methods, practices and conceptual framework of media production.

Course Title

3D Modelling and Animation Techniques

Course Description

This course will introduce principles and techniques used for creating three-dimensional content in virtual space. Students will learn principles of model creation, texture manipulation, scene rendering and animation to enable them to conceptualize and produce meaningful and artistic visualizations. The class will also explore the implications of the work produced as students engage in mutual critique.

Course Objectives

​​ To realize the 3D Modelling and Animation Techniques.Understand the 3D Modelling and Animation Techniques.To develop and apply skills in multi-media design technology to learn foundations of the 3D Modelling and Animation.develop technical problem solving and organizational skills.Gain practical experience with the  basic of cinema 4d techniques of digital art production.  ​

Course Outcomes

​Knowledge and understanding: Optimize Cinema 4dworkspace for visual development techniques of digital art production including media developments..Understanding of the technologies and production methods unique to 3D Modelling and Animation.Increasing the aesthetics at 3D Modelling and Animation production.​​Cognitive skills: Creating a  3D Modelling in cinema 4dCreate Animation using cinema 4d​ Practical and professional skills: make a polygon Modelling .Mograph  Sphere AnimationSubdivision Surface Modelling​  Key transferable skills :Create a Basic Modelling Soccer ball. Provide students with specialist practical skills in cinema 4d to Making character.​

Course Title

Digital and Emerging Media Design I I

Course Description

Through this course, students will prepare themselves for the world of professional Magazines and newspapers. Through creative hands-on projects, exercises, and lectures students learn to conceptualize, design. Course topics address intermediate Magazines and newspapers concepts such as a design, usability principles, information architecture.

Course Objectives

​​G321.docx​​ To realize the Magazines and newspapers concepts such as a design, usability principles, information architecture.Understand the adobe InDesign  Techniques.To develop and apply skills in multi-media design technology to learn foundations of the Magazines and newspapers.develop technical problem solving and organizational skills.Gain practical experience with the  basic of adobe InDesign techniques of digital art production. ​ ​

Course Outcomes

  ​Knowledge and understanding:Optimize adobe InDesignworkspace for visual development techniques of digital art production including media developments..Understanding of the technologies to make a printed mediaIncreasing the aesthetics at adobe InDesign​   Cognitive skills: Creating a  printed mediaCreate Magazines and newspapers adobe InDesign    Practical and professional skills: make a cover of magazine  . make a spared pagesinteractive magazine   Key transferable skills : Create a newspaper Provide students with specialist practical skills in adobe InDesign to Making magazine and newspaper printed and interactive .

Course Title

Visual Effects and Compositing

Course Description

Visual Effects and Compositing is a very practical course where the student develops short video clips integrating live video footage, 3D animations and special effects. Each workshop session includes hands-on training in visual effects and compositing software. This module provides an introduction to the principles of visual communication. Examples of traditional and modern artefacts will be explored and discussed with regards to formal analysis and critical interpretation. Visual Effects and Compositing is a course aimed at those who want to learn about the visual effects process from green screen compositing and digital matte painting to title effects and 3D effects. This course aims to give students insight into the various techniques used in the industry as well as the necessary skills to perform compositing tasks. Using reasonable software tools, students will perform their own tests, experiments, and finished effects shots.

Course Objectives

​​​​ To realize the 3D animations and special effects.Training in visual effects and compositing software.To develop and apply skills in multi-media design technology to learn foundations of the Visual Effects and Compositing.develop technical problem solving and organizational skills.Gain practical experience with the  basic of adobe after effect software . ​ ​

Course Outcomes

​Knowledge and understanding​:Optimize adobe after effectworkspace for visual development techniques of digital art production including media developments.Understanding of the technologies and production methods unique to visual effects and compositing.Increasing the aesthetics at 3D animations and special effects. ​Cognitive skills:​​ Creating a  visual effects and compositingCreate 3D animations and special effects ​Practical and professional skills:Trendy Motion Graphics Techniques . Line Shape Motion Graphics         3.    Make simple Animations​ ​​ Key transferable skills : Create Cartoon Animation.         2. Provide students with specialist practical skills in adobe after effect to making cartoon animation a  visual              ​​effects and compositing .​

Course Title

Sound Production for Mixed Media

Course Description

This course will help the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. The course covers all of the necessary equipment, set procedures and techniques for recording and mixing sound in the field. There are lectures, demonstrations and hands-on field exercises. Students develop their own sound aesthetic and learn how to work with various microphones, digital recorders, booms and support equipment to create a 'sound environment' for a variety of film and video productions.

Course Objectives

​​ Initiate and process creative ideas from through to finish resolutions.Show an awareness and understanding of Perception of sound, Stereophony, Sound Format.To have knowledge of Literal and Nonliteral Sound Combinations, inner and outer orientation of sound, elements of sound, sound and noise, and aesthetics factors in a relation to the Context. Have a good knowledge of the professional uses of sound equipment for sound production for mixed media. Identify appropriate sources of help and guidance to build necessary skills for self-directed learning.Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation.

Course Outcomes

​Knowledge and understanding: Sound production examines the importance of sound designed for use in video film production. Students learn the principles and significance of sound aesthetics including Figure/Ground ​Sound Perspective and Sound Continuity, and how they are used to optimize effective sound production. Students learn how elements of sound have been translated into vectors – forces that push or pull users in certain directions. Operationally, students learn how to interpret, order, clarify, and intensify literal and nonliteral sounds, Information Functions of sound, outer orientation Functions of Sound and inner orientation functions of sound.  Cognitive skills:Develop students with vocational and academic skills at honors level in sound production for mixed media.Develop a critical and reflexive understanding of contemporary issues and practices through analytical assignments. Practical and professional skills:Recognize various examples of video and film sound.Demonstrate an understanding of structuring the five-dimensional field sound structures and sound picture combinations.Demonstrate an understanding of the importance, influence, and meaning of sound production through written exams.Demonstrate competence over aesthetics via the practical application of theories to film/video production and script writing.Recognize aesthetic attributes and appreciate their applications in sound production process.​      Key transferable skills: A broad and deeply technical, historical, theoretical and cultural understanding of a specialist area. Knowledge of the methods, practices and conceptual framework of sound production.

Course Title

Packaging Design

Course Description

Development of three-dimensional design solutions related to the presentation of objects and products. Students explore structural, production, and visual communicational aspects of packaging design.

Course Objectives

​ . Develop comprehension of the packaging design process: from creator, artefact, receiver/viewer.2. Cultivate an experimental approach to packaging design.3. To foster an integrated packaging design practice that combines aesthetic and practical skills.4. To increase technical skills and technological understanding of visual packaging design.5. Introduce Core Skills relevant to Visual and structural packaging design process.6. To enhance critical and imaginative powers, understanding, experience and judgement whilst honing problem-solving, project management and leadership abilities.7. To expand creative and innovative abilities in dealing with complex issues. 8. To synthesize core skills and to enable informed, aesthetic, contextually engaged and professional outcomes.

Course Outcomes

​ ​​​Knowledge and understanding: The course familiarizes students with packaging design principles, and techniques that serve the basic designer needs. Students will also develop fluency in the principles of visual language to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking. Cognitive skills: Develop students with vocational and academic skills packaging design practices.Develop a critical and reflexive understanding of historical and contemporary issues and practices through visual practice.​ ​Practical and professional skills: Comprehensive understanding of the aesthetic components in your chosen packages product, demonstrating skills in making, perception, legibility and originality of design.Systematic understanding in relation to contemporary packaging design practices, through a carefully selected range of secondary references that demonstrate critical awareness and new insights from the forefront of academic practice in your field.         Critical evaluation of a range of research methods and resources, identifying and applying those relevant to your visual  communication practice, describing how this process is a central component of your work. Key transferable skills: A broad and deeply technical, historical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations within packaging design. Knowledge of the methods, practices and conceptual framework of packaging design.​

Course Title

Graduation Project

Course Description

The final year project module, which is a substantial piece of work, is based on the students own personal interests. This may be building an interactive Web application, Game Development, 3D animation, authoring a CD-ROM or creating a DVD, on a theme usually associated with an industrial collaborator. Alternatively, you may wish to work on a project associated with the research of a member of the academic staff.  

Course Objectives

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Course Outcomes

Course Title

Character Design

Course Description

In this course students will learn the process of designing characters through conceptualization and iteration. Using imaginative and observational skills. Students will also produce visual outcomes that express the variety of character design manipulations.

Course Objectives

​Aims of the course: • Demonstrate a knowledge of the terms native to character design and animation. • Practice drawing from life as the basis of characters. • Create characters and designs using an advanced knowledge in construction and design, including but not limited to underlying shapes, personality, attitude, color, style and integration with a script. • Apply the elements of character design and script analysis in storyboarding. • Demonstrate the ability to render believable characters through a variety of mark making media, styles, and techniques. • Self-evaluate own work and the work of others through peer assessment and critique. ​

Course Outcomes

​A. Knowledge and understanding: A1. Identify concepts, historical and current technologies and techniques for character design. A2. Describe the steps of visual character design and connect the steps of designing visual character. B. Cognitive skills: B1. Analyse historical and contemporary design styles and techniques and concepts of character design. B2. Distinguish characteristics of well-designed and executed animation. C. Practical and professional skills: C1. Apply advanced design techniques to construct sophisticated and authentic characters. C2. Construct authentic poses, gestures and facial expressions to emphasise emotion and personality. D. Key transferable skills: D1. Prepare and present findings from personal tutorial activities in an appropriate academic form of communication.​

Course Title

Fundamentals of Game Design

Course Description

This will be the basic approach to students in the Game design world which introduces the common workflows in the industry of digital games therefore students learn various design considerations and techniques employed in games with emphasis placed upon the student’s ability to develop designs beyond mere ideas.

Course Objectives

​Aims of the course: • Provide students with a practical foundation in game design with a focus on concept development, design decomposition, and prototyping. • Use game design theory, analysis, physical prototyping, playtesting, and iteration, students learn how to translate game ideas, themes, and metaphors into gameplay, game pitches, and design documents. • Analyze and recognize play that exists in important games, stories, and other media. ​

Course Outcomes

​A. Knowledge and understanding: A1. Recognize current technologies in the disciplines of game design. A2. Define the components of games and gameplay experiences maximizing output quality. A3. Identify the principles of design digital games, social limitations, and market needs. B. Cognitive skills: B1. Analyze different common types of digital games to carry out an original project. B2. Explore the up-to-date techniques used in the field of game design. B3. Decide the best Game implementation workflow. C. Practical and professional skills: C1. Develop a game idea from concept to playable, analogue prototype through several cycles of the iterative game design process. C2. Use common methods for documenting game design such as game design documents and playtesting reports. D. Key transferable skills: D1. Present visually the main Idea of a game and the suggested workflow to implement it within appropriate due date.​

Course Title

Understanding Game Engines

Course Description

This module introduces the fundamental components and features of modern game engines. It covers the development workflows of game design and implements programming techniques used in game engines to gain an understanding of game engine components, terminologies, and operations to create interactive environments for video games. It also explains how to choose the suitable game engine that supports the game’s nature.

Course Objectives

​Aims of the course: • Provide the students with the essential skills for building games and prototype applications by using recent game engines. • Grasp the fundamentals of how game engines operate. • Develop proficiency with Game Engines to create applications in that development environment. ​

Course Outcomes

​ A. Knowledge and understanding: A1. Identify modern development concepts, methods, technologies, tools, and delivery mechanisms for game engines. A2. Recognize object-oriented programming concepts in game engines. B. Cognitive skills: B1. Compare and distinguish the different methods, tools, and development workflows to identify the best options for a game design. B2. Recognize up-to-date software developmental methods and tools in the game industry. C. Practical and professional skills: C1. Develop the ability to work with Game Engines and give solutions for problems and obstacles in game design projects. C2. Apply the principles of game development and design using up-to-date techniques and tools to produce a suitable outcome in both 2D and 3D layout levels. D. Key transferable skills: D1. Present the professional capacity in managing, game developing, and prioritizing their schedule workflow accordingly. D2. Organize and communicate effectively to reach a specific outcome in game design projects, independently or within a team.​

Course Title

Visual Narrative and Storytelling

Course Description

This is a fundamental module for any audiovisual production, focusing primarily on storyboarding and the aesthetic and practical uses of creative thinking, treatments, drawings, and found images to translate a written script visually. It provides the student with the core knowledge and skill for exploring the creation and function of storytelling as a tool of communication in the production of animations, films, and game design.

Course Objectives

​Aims of the course: • Provide the students with the essential knowledge of narrative sequence with emphasis on framing, staging, and syntagmatic storytelling. • Develop their creative skills to understand the provided brief and translate their ideas into cohesive visual storytelling. ​

Course Outcomes

​A. Knowledge and understanding: A1. Identify the vocabulary of visual language, film types of shots, transitions, and narrative structure. A2. Describe the conventional narrative structure of the shot sequence, progression, and staging. B. Cognitive skills: B1. Compare the visual methods of expressing character attitudes and performance associated with storytelling. B2. Analyze various visual examples in the context of storytelling structure, visual and semiotic literacy. B3. Recognize computer software for storyboarding. C. Practical and professional skills: C1. Develop ideas and translate the written script to visual. C2. Apply the principles of storyboarding using different drawing and composition techniques to design clear and dynamic stories. D. Key transferable skills: D1. Present and reflect clearly on work in discussions, storyboard presentations, and projects. D2. Research and find references for visual resource material.​

Course Title

Level Design

Course Description

This module focuses on the fundamentals of game level design and the technical and aesthetic factors central to the creation of appealing and engaging game levels — a crucial aspect of game design that centers around the creation of playable spaces. The Level designer works within the constraints of the game designer's vision to build gameplay areas that are challenging, fun, and in keeping with the game’s overall vision.

Course Objectives

​Aims of the course: • Research a wide range of subjects, from history to design methods, to improve game analysis. • Learn to handle the step-by-step process of game development by focusing on the creation of virtual spaces, key-frames, and cinematic camera work. • Design and build real-time game environments using industry workflow and methods. • Grasp what level design is and how level designers create engaging, dynamic, goal-driven experiences in games. • Participate in collaborative design projects to find creative and innovative solutions to real-world problems. ​

Course Outcomes

​A. Knowledge and understanding: A1. Explain how games from different eras have implemented game design principles. A2. Identify core design issues related to the development of computer games. B. Cognitive skills: B1. Gain experience working while studying various art and design processes used by various disciplines within the game industry. B2. Distinguish technical and aesthetic factors central to the design of an appealing game level. C. Practical and professional skills: C1. Plan the level design process to engage the audience and meet the needs of the market, solving problems of cost, distribution, and time management. C2. Produce original and creatively distinguished game level designs that engage an audience using technology and methodologies. D. Key transferable skills: D1. Manage and develop workflows that are effective in multidisciplinary collaborative contexts.​

Course Title

3D Environments and Effects

Course Description

3D Environments explores designing objects, environments, and scenarios for a range of physical and virtual applications. Students will learn techniques suitable for a variety of outcomes, including animation, games, and motion graphics, with a primary focus on designing environments, digital set design, and landscapes.

Course Objectives

​Aims of the course: • Introduce students to fundamental concepts related to creating virtual and physical spaces through designing experimental 3D environments. • Introduce students to virtual production and real-time 3D concepts through game engines. • Focus, analyze, and critique both historical and contemporary examples of virtual design, installation, and light projections. ​

Course Outcomes

​A. Knowledge and understanding: A1. Determine the role of 3D environment design in 3D game production. B. Cognitive skills: B1. Compare different techniques and software to texture 3D models, assets, and landscapes. B2. Analyze, break down, and critique professional examples of virtual design. C. Practical and professional skills: C1. Design physical and virtual spaces for animation, installation, film, and games. C2. Create full, rich 3D environments modeled, sculpted, textured, lighted, and rendered. C3. Apply the fundamentals of environment design to a creative production concept. D. Key transferable skills: D1. Present visually the concept study of the intended environment design. D2. Determine the output format of the environment design to complete the game design or animation workflow.​

Course Title

3D Animation Production

Course Description

This module is designed to give students a solid theoretical background and the underlying concepts for the featured 3D animation production. The focus is on the 3D movie production pipeline, from the idea creation to the final result and how each step delivers the proper requirement to the next one, which prepares students to gain competence for market enrollment and helps them control their final project effectively.

Course Objectives

​​ Aims of the course: • Enable students to understand the fundamentals of 3D animation production, through explaining main stages of production (pre-production, production, and post-production). • Study the workflow of the pioneer 3D production companies and dig deeper into their methods of development. • Equip students for employment in the CG, games, web and multimedia, design, and publishing industries. • Help students to continue developing a personal portfolio by adding a 3D work that demonstrates understanding of key principles and capability to plan a complete 3D animation film.

Course Outcomes

​A. Knowledge and understanding: A1. Understand the 3D animation production pipeline. A2. Tell the role of each step of 3D animation production. B. Cognitive skills: B1. Study different workflow processes used by various companies within the 3D animation industry. B2. Determine the needed steps and workflow to achieve a particular 3D animation movie. C. Practical and professional skills: C1. Plan and manage a short 3D animation. C2. Incorporate production steps with the post-production steps using the best format. C3. Edit the final short from the production phase. C4. Complete the rendered scenes. D. Key transferable skills: D1. Follow up 3D animation production. D2. Form a team to implement the 3D animation movie.​

Course Title

Drawing

Course Description

This course focuses on teaching students the basic principles of freehand drawing. The focus of the course is on developing students' motor control by freehand drawing and by developing analytical and objective observation of life and three-dimensional objects. The student will also learn to project light and shadow on the shapes and show the depth of the elements in the drawn spaces. The course also offers an introduction to figure anatomy and gesture.

Course Objectives

​​Aims of the course: • Provide students with the basic knowledge necessary to practice drawing. • Acquire technical proficiency in the use of the tools and materials of drawing. • Develop basic drawing skills such as spaces, color relationships, light and shadow and drawing human figures.​ ​

Course Outcomes

​A. Knowledge and understanding: A1. Describe the drawing elements, perspective and form. A2. Identify the principles of proportion and measurement to ensure accurate and realistic representations of objects and figures in drawings. B. Cognitive skills: B1. Analyze and take apart the key aspects of the subject matter using the artistic techniques and the principles of drawing. B2. Compare different drawing techniques and materials to make correct design decisions. C. Practical and professional skills: C1. Develop creative compositions and illustrate them visually through 2D and 3D formats. C2. Apply creative skills to design artistic drawing projects. D. Key transferable skills: D1. Present the artwork in a visually engaging portfolio.

Course Title

Basic Design and Composition

Course Description

This course presents the basic evaluation elements such as (Color, type, shape, form and space) and introduces the student to learn the basic principles of design, composition, clarifies the used principle scientifically and practically to take advantage these elements and to create a successful design composition through using different specialized software tools and create a creative work that presents the feelings and the emotions of the student.

Course Objectives

​Aims of the course: • Recognize the elements and principles of design. • Acquire technical proficiency in the use of the tools and materials of design. • Develop skills in the use of printing colors and screen colors and how to deal with them. • Apply the elements and principles of design to given problems and exploit their use for creative inspiration. ​

Course Outcomes

​A. Knowledge and understanding: A1. Recognize design elements and principles and their uses in different design formats and contexts that meet the stated purpose. A2. Identify the potentials and limitations of different theories and techniques in visual workflows. B. Cognitive skills: B1. Analyze and identify the key aspects of design elements and principles in various design contexts. B2. Compare and differentiate printed designs and screen designs to choose appropriate implementation of design ideas. C. Practical and professional skills: C1. Apply design principles, theoretical bases, and techniques in different design contexts. D. Key transferable skills: D1. Discuss their work with the work of others and offer critical feedback to their classmates.​

Course Title

Introduction to Digital Media Design

Course Description

This course is an introduction to the field of graphic design exploring the creation and function of design as a tool of communication. This course focuses on the concepts of original ideas creation and preparing students for the theory, principles, and becoming familiar with the graphic software of digital media design as they apply to a wide variety of communication contexts. It provides an initial, wide-ranging exploration of visual communication issues and applications. Emphasis will be placed on the principles and language of graphic design.

Course Objectives

​Aims of the course: • Provide the students with the essential knowledge of digital media design software. • Understand graphic design as a tool for communicating information, concepts, and emotions. • Develop their creative thinking to translate the ideas visually and apply the elements and principles of design in their own graphic design. ​

Course Outcomes

​A. Knowledge and understanding: A1. Describe the design fundamental concepts, cultural and technological methods in digital media design. A2. Define the potentials and limitations of the existing methods and graphic software in multimedia production workflow. B. Cognitive skills: B1. Gain the creative thinking process to evaluate digital media design in various contexts. B2. Integrate with the up-to-date techniques in digital media design. C. Practical and professional skills: C1. Develop creative ideas and visually translate them with professional competence in digital media designs. C2. Demonstrate the ability to use professional materials, and updated techniques to produce digital media designs in different formats. D. Key transferable skills: D1. Present ideas clearly in a compelling visual presentation.​

Course Title

Digital Photography

Course Description

The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them photo retouching tools and different kinds of lighting. This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion - Product) and by emphasizing composition, appropriate lighting, timing of pictures and messages in artistic photos.

Course Objectives

​Aims of the course: • Understand the history of photography • Become proficient at the technical aspect of photographing with a camera • Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle) • Understand the difference between quantity and color of the light and setting a suitable lighting setup • Understand the rules of image composition • Emphasize on the artistic part of the image and different themes of photography • Conceptual thinking and visualizing concepts via images and the works of great photographers ​

Course Outcomes

​A. Knowledge and understanding: A1. Explain the historical evolution of photography, including key milestones, movements, and influential photographers, providing a comprehensive grasp of the medium's development. A2. Define and apply the technical aspects of photography, including camera settings (Aperture, Shutter Speed, ISO, White Balance, Focus), grasp the foundational principles of photographic equipment and their relevance to image creation. B. Cognitive skills: B1. Analyze and integrate the principles of the exposure triangle (ISO, Shutter Speed, Aperture) to capture images with precise control over exposure and artistic intent, showcasing the ability to adapt technical knowledge to creative practice. B2. Evaluate and select appropriate lighting techniques, considering factors like color temperature (Kelvin) and light quantity, to enhance the visual impact of photographs and convey specific moods or messages effectively. C. Practical and professional skills: C1. Develop the practical skills to create well-lit and composed photographs by constructing and manipulating lighting setups, including key light, fill light, back light, and background light, while demonstrating proficiency in the practical application of lighting concepts. C2. Demonstrate the ability to compose visually compelling images by applying the rules of image composition, showcasing proficiency in arranging elements within the frame for aesthetic and communicative purposes. C3. Apply artistic principles and themes to photographic work, incorporating conceptual thinking and visualization to produce images that convey artistic messages, personal perspectives, and creative narratives. D. Key transferable skills: D1. Communicate and present ideas, concepts, and visual narratives effectively through photographic imagery, fostering strong visual communication and storytelling skills. D2. Cultivate critical thinking and analysis skills by studying the work of renowned photographers, allowing students to draw inspiration and insights from established masters of the medium, while fostering the capacity to critically assess their own work and that of others.​

Course Title

Typography I

Course Description

This course provides students with the fundamental skills to design effectively with typography. Students will learn the history, theory and practice of letterforms and typography as they apply to different areas of design and visual communication. The aim of the course is to teach students to experience and value visual thinking and creative problem solving in typography through practical knowledge, innovation and critical thinking. The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules such as: Typography-II, Computer Graphics, Branding and Graduation Project

Course Objectives

​Aims of the course: Develop a deep understating and appreciation of typography. The course focuses on the anatomy of letterforms, terminology and type setting techniques and how to apply the elements and principles of design.Gain an understanding of the function of typography as a communicative and graphic element through class lectures, discussions, projects and critiques.  

Course Outcomes

A. Knowledge and understanding: A1. Define the key principles of typography, including the anatomy of letterforms, typographic terminology, and the elements and principles of design, demonstrating a deep understanding and appreciation of typographic concepts. A2. Describe the historical and cultural significance of various typefaces and their implications on visual communication, highlighting the ability to recognize and interpret different typographic styles. B. Cognitive skills: B1. Analyze and integrate typographic knowledge to effectively apply typography as a communicative and graphic element, demonstrating a nuanced understanding of how type conveys messages and meaning. B2. Gain the ability to think critically about typographic choices in design. C. Practical and professional skills: C1. Demonstrate professional competence in the technical aspects of typography, through practical exercises and projects, highlighting the ability to create well-structured and aesthetically pleasing typographic compositions. C2. Develop practical skills for both traditional and digital type composition, including typesetting and proofreading, and use computer applications to create effective visual communication compositions. D. Key transferable skills: D1. Present and communicate typographical solutions effectively for various communication objectives and functions, fostering strong visual communication and presentation skills. D2. Present typographic design visually and verbally. ​ 

Course Title

Design Thinking & Research Methodologies

Course Description

This studio course introduces students to research methodologies for any given subject and continues to the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and through design process.

Course Objectives

​ Aims of the course: Develop a clear understanding of Design Thinking: Principles, Process, and Benefits.Understand research Methodologies: Types, Approaches, and Applications.Exhibit insight into the various steps of the creative design process depending on research findings.Recognize Ethical Considerations in Research: Ensuring Participant Privacy and Informed Consent to achieve research Validity and Reliability.

Course Outcomes

​A. Knowledge and understanding: A1. Define the fundamental principles and concepts of design thinking, showcasing a clear understanding of the nature and scope of design and research. A2. Describe the various steps and components of the creative design process, including problem identification, ideation, prototyping, and testing, demonstrating comprehensive knowledge of the sequential stages of design development and their relevance to the research process. B. Cognitive skills: B1. Analyze information relevant to a design challenge, showcasing the ability to use critical thinking and analysis to inform the design process. B2. Evaluate and implement proper referencing and citation techniques to ensure academic integrity, demonstrating an awareness of ethical considerations related to research and avoiding plagiarism. C1. Develop the skills to write a comprehensive and creative project brief that effectively communicates project objectives, scope, and desired outcomes, showcasing the capacity to articulate clear project goals. C2. Apply design strategies that are contextually appropriate and relevant to a given design challenge, demonstrating the ability to adapt and employ creative problem-solving techniques to address specific design problems. D. Key transferable skills: D1. Demonstrate effective problem-solving skills associated with a given design challenge and cultivating skill of identification problem and solution development applicable in various contexts. D2. Develop communication and presentation skills, allowing students to effectively convey and pitch their ideas.​

Course Title

Motion graphic

Course Description

This module introduces the key principles, processes and techniques involved in creating motion graphic sequences for screen media. Students will explore and apply creative techniques for motion graphics using an appropriate range of digital production methods. The module enables students to incorporate motion graphics with audio aspects in multimedia projects and understand the timing factor in motion design.

Course Objectives

​Aims of the course: • Introduce the concept of moving images through the works of motion graphics. • Provide students with knowledge and understanding of video production and motion graphics technology. • Provide students with practical experience on the process of producing (2D) motion graphic works. • Construct motion graphic sequences for film and television production using appropriate software. • Review and critically analyze their production work against industry practitioners. • Plan and schedule their project(s) by a specified deadline. ​

Course Outcomes

​A. Knowledge and understanding: A1. Identify the theories of visual communication and the key principles and techniques in the creation of motion graphic sequences. A2. Describe the production processes and technical issues for motion graphics in accordance with industry practitioners. B. Cognitive skills: B1. Relate the significance of motion graphics in visual communication process and restate the link between theory and practice to carry out original projects. B2. Compare between different design approaches and techniques in professional workflows with software and apps as a foundation for professional experience. C. Practical and professional skills: C1. Apply ideas and skills in producing works of motion graphics using appropriate digital production methods. C2. Practice and apply techniques using appropriate software in solving communication problems within motion design. D. Key transferable skills: D1. Communicate effectively in a working group. D2. The ability of making a visual presentation.​

Course Title

Introduction to Visual Perception

Course Description

The course introduces the student to the translation of perception through delineation, drawing, and other descriptive media from a design perspective. Emphasis of the course is on the development of students' motor control by means of freehand and mechanical drawing and by development of analytical and objective observation from life and three-dimensional objects. Also, the course will help the student to learn The basic principles of design, composition, Lines and shapes as mediums. Application is by problem-solving and exploration of the elements and principles in two dimensional means and in a contemporary mode of expression and sketching technique from body figures to industrial representation. This studio introduces the student to the elements and concepts of two dimensional design compositions. Formal and relational properties of line, shape, form, value, and texture are studied. Studio exercises using various media explore concepts of balance, harmony, repetition, rhythm, scale, proportion, time and motion in 2-dimensional compositions. 1. The courses "Digital Visualization Studio" (5VC017) and "Visual Narrative" (5VC012) will build on the design basics concepts and skills acquired from this course "Introduction to Art and Design in Context". 2. Illustration: This course introduces students to illustration as an art and design form of visual communication. It emphasizes the development of problem solving skills from the initial stage to the final implementation stage of image making. It uses drawing techniques such as black and white.

Course Objectives

​​​​​​The aims of the art and design in context are:

• Acquire the theory necessary for the practice of drawing for designers
  
• Discern the drawing component
  
• Recognize and appreciate design in nature and all creation
  
• Acquire the basic terminology of the design profession
  
• Develop an understanding of "why to do it" as well as "how to do it"
  
• Acquire technical proficiency in the use of the tools and materials of design
  
• Apply the elements of design to exploit their use through one's own perception.
  
• Master the essential drawing skills and techniques such as gestalt, light and shadow, relationship, spaces and edges.
  
• Acquire a comprehensive knowledge, theories, and concepts about illustration and its major roles as an artistic form and visual communication tool.
  
• Develop substance knowledge of drawing techniques, art styles, drawing mediums and craftsmanship needed for image making.
  
• Acquire a competency with the tools and techniques associated with the art of illustration.
  
• Explore interdisciplinary forms of art making such as drawings, collage and mixed media.
  
• Develop an appreciation and tolerance of diverse perspectives dealing with art and culture.
  
• Become involved in collaborative art experiences.
  
• Use the elements of design in creative manners to produce aesthetically pleasing compositions.
  
• Develop self-expression and effective visual communication.
  
• Use appropriate critical vocabulary to describe and analyse works of art.​
  

Course Outcomes

​ A. Knowledge and understanding


On completion of the course students will be able to:

On completion of the course students will be able to:

1. Get familiar with the drawing elements: colour, shape, line, tone, texture, form, etc.
   
2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.
   
3. Identify the design elements and principles that satisfy the stated purpose.
   
4. Demonstrate knowledge and understanding of the role of perception as a communication tool in graphic and multimedia design.
   
5. Research, analyse, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing.
   
6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes.
   
7. Explain, discuss and critique illustration art work, including some reference to the art historical, social, and cultural context.​
   

B. Cognitive skills


On completion of the course students will be able to:

1. Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
   
2. Read text materials and identify key points and concepts that should or could be communicated through an illustration.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations.
   
5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects.​
   

C. Practical and professional skills


On completion of the course students will be able to:

1. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
   
2. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications.
   
3. Use effectively and creatively elements and principles of design in the creation of illustration projects.
   
4. Identify and communicate visually alternative solutions.
   
5. Create effective art composition by applying design principles and appropriate rules of composition.​
   

D. Key transferable skills


On completion of the course students will be able to:

1. Translate verbal meanings into design forms, by using different materials and methodologies.
   
2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Design, illustrate, and complete individual projects for various purposes and audience in effective and creative manner.
   
4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner.
   
5. Classify illustrations according to types of design problems, subject matter and applications.
   
6. Demonstrate an understanding of the demands and expectations of the illustration profession.
   

Course Title

Digital Photography I

Course Description

The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tools and different kinds of lighting. This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion) and by emphasizing on composition, appropriate lighting, timing of picture and messages in artistic photos.

Course Objectives

• ​​​​Understand the history of photography
  
• Become proficient at the technical aspect of photographing with a camera
• Use camera manually (Aperture, Shutter Speed, ISO, White Balance, Focus)
• Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle)
• Understand the difference between quantity and color of the light (white balance, kelvin)
• Recognition and manipulation of the direction of light (6 key directions: Frontal, 45degree, 90 degree, Zenithal, Diabolic, Back light)
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light, fill light, back light, background light)
• Understand the rules of image composition
• Emphasize on the artistic part of the image and different themes of photography
• Conceptual thinking and visualizing concepts via images
• Studying the work of great photographers (Ansel Adams, Henri Cartier Bresson…) 
  

Course Outcomes

​ A. Knowledge and understanding


Upon completion of the course students will be able to:

1. Understand camera controls: shutter speed, aperture, ISO...
   
2. Capture well framed and exposed images
   
3. Demonstrate knowledge and understanding of the role of photography in these times.
   
4. Recognize and manipulate the direction of light.
   
5. Emphasize on the artistic part of the image and different themes and fields of photography.
   

B. Cognitive skills


Upon completion of the course students will be able to:

1. Develop skills of combining manual methodologies and materials in order to fulfil certain functions.
   
2. Read text materials and identify key points and concepts that should or could be communicated through a photo.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
   
5. Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.​
   

C. Practical and professional skills


Upon completion of the course students will be able to:

1. Develop the ability to synthesize coherent creative thoughts and communicate them through images.
   
2. Employ technical and artistic skills needed to create beautiful photo projects that communicate specific concepts and ideas to the target audience.
   
3. Use effectively and creatively elements and principles of photography in the creation of a narrative.
   
4. ​Identify and communicate visually alternative solutions.
   
5. Create effective art photos by applying principles and appropriate rules of composition.​
   

D. Key transferable skills


Upon completion of the course students will be able to:

1. Translate verbal meanings into photo forms, by using different materials and methodologies.
   
2. Discuss their work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Use photos to complete individual projects for various purposes and audience in an effective and creative manner.
   
4. Create a portfolio of visually and conceptually strong photographs and display these finished works in a professional manner.
   
5. Classify photography according to types, subjects and applications.
   
6. Demonstrate an understanding of the demands and expectations of the photography profession.​
   

Course Title

Introduction to Multimedia Design

Course Description

The Objective of this course is to familiarise the students with all aspects of Multimedia, whether be it a brief look into the history of Cinema, TV, and Social Media or the manipulation of Audio, Video and light equipment and tools of the trade including a brief overview on editing. How to address every job title and learn how a basic shoot works. This course will also cover famous directors, great scenes, how to breakdown a commercial or a video clip and to be able to think creatively and reproduce any Multimedia project the student desires. The course is also designed to enrich the students with a vast knowledge and by the end they will be able to view TV and Cinema while having a critic’s point of view. The students will also see how Multimedia came to be from the Film reels of Cinema to the Modern day age of Digital shooting.

Course Objectives

• ​​​​The aim of the course is to start by focusing on the audio aspect of Multimedia alone such as the manipulation of Microphones and the correct way of recording then to move on to learning about video alone through the manipulation of a digital camera and correct capturing.
  
• The integration of both mentioned items above into one consolidated form which is a single line of short film with an editing tool.
• Learning about audio and video imports and exports
• Learning basic special effects in editing
• An introduction into script writing
• Understanding the in-depth of the work that goes through in making TVC, Clips and Movies.
• To learn the proper wording used on sets for camera movements and the proper etiquette for each set.
• To learn about lighting equipment and indoor VS Outdoor shootings.
  

Course Outcomes

​ A. Knowledge and understanding


On completion of this course the student will be able to:

1. Get familiar with Microphones, Cameras, Lighting equipment, Grip and editing tools.
   
2. Recognize and manipulate the indoor v/s Outdoor lighting correctly.
   
3. See Artistically the movies and clips and be able to criticise the image in front of them.
   
4. Learn the basics in Video effects.
   
5. Brief history of Multimedia. ​
   

B. Cognitive skills


On Completion of this course the student will be able to :

1. Read through a Video and avoid making industry mistakes.
   
2. Learn how to make and read storyboards.
   
3. Be able to calculate frame rate and make high speed and low speed movies.
   
4. Understand how the Multimedia made the world smaller and that every person can become a director.
   
5. Understand the meaning of resolutions in Multimedia and how to convert formats.​
   

C. Practical and professional skills


On Completion of this course the student will be able to :

1. Manipulate Microphones and record sound correctly.
   
2. Manipulate Cameras and capture video correctly.
   
3.  Audio and Video integration into and editing program.
   
4. Manipulate light equipment correctly.
   
5. Import Export Audios and Videos into a short TVC or Clip or Short Movie.
   
6. Breakdown a movie into parts and put it all on paper.​
   

D. Key transferable skills


On Completion of this course the student will be able to : 

1. Understand how to read a breakdown and make one from a scene.​
   
2. Understand the Multimedia Market.​
   
3. Open a YouTube channel
   
4. the student will be able to make a project quotation from zero.
   
5. On set etiquette and understanding the job of every person on the shooting team​
   

Course Title

2D Animation

Course Description

2D animation course provides the student with the principles of animating frame-by-frame drawings using digital software. This course relies on previous knowledge of composition elements, design principles, timing, and basic animation principles that were presented in earlier courses and prepares the student for more advanced 3D and 2D animation projects.

Course Objectives

​Aims of the course: • Introduce students to the principles of animation and motion appeal characteristics throughout cumulative exercises. • Provide the students with a seamless growth in their animating skills and technical ability. • Reach a higher level of visual expression through a new dimension which is time. ​

Course Outcomes

​A. Knowledge and understanding: A1. Understand different animation principles and their applications along with grasping the historical context and evolution of the animation industry up to date. B. Cognitive skills: B1. Form a critical eye for animation projects and be able to analyze principles, techniques, and workflow methods. B2. Exposure to different creative styles, techniques, and tools used in the animation industry. C. Practical and professional skills: C1. Execute animation projects within relation to the cultural and social contexts, legal restrictions, and industry standards. C2. Be able to apply different tools and methods to solve design problems in animation projects. D. Key transferable skills: D1. Prepare action plans to monitor and carry out individual and/or group animation projects within required time.​

Course Title

UX-UI

Course Description

The course introduces the student to Web and Digital Media Design in a blended approach of combining the strategic and design sides of user interface design. This course aims to develop skills necessary to design a logical, intuitive, and clear user interface that are visually pleasing and user-friendly. The students will learn the strategic principles, the user experience research, and the design principles to craft great user experiences and design interfaces that solve users’ needs for delivery on computers, mobile phones, and the expanding realm of digital media devices. All to prepare the students for jobs such as user interface designer, and information architect.

Course Objectives

​ Aims of the course: • Understand what makes design effective, usable, and successful. • Leverage user research techniques to elicit correct requirements and compile features that act as real opportunities for product success. • Create successful designs catering for user needs, tackling existing pain points, and providing pleasant overall user experience. • Apply interaction design and UX heuristics to address various design challenges. • Learn and practice best methods in page design to promote clarity, coherence, and aesthetics.

Course Outcomes

​A. Knowledge and understanding: A1. Demonstrate UI, UX, and IA principles, processes, and research methodologies. A2. Identify User Experience elements. A3. Describe coherence, scale, and balance in design. A4. Identify color and typography and incorporate multimedia components in design. B. Cognitive skills: B1. Classify user voice, needs, and pain points. B2. Elicit design insights. B3. Determine product opportunities. C. Practical and professional skills: C1. Solve for practical and pleasant user journeys. C2. Conduct prototyping and testing. C3. Create UXD deliverables from user journeys. D. Key transferable skills: D1. Assess what makes designs effectively communicate. D2. Display awareness of core principles. D3. Conduct user experience research.​

Course Title

Video Editing

Course Description

For a multimedia student, an editing course can provide valuable skills that extend beyond traditional text-based editing. The goal of such a course would be to equip students with the ability to edit and enhance multimedia content effectively. Editing skills contribute to polished and professional communication in multimedia projects, reflecting positively on the creator's work and the organization they represent. Moreover, it allows students to craft compelling narratives in multimedia content, enabling them to engage audiences effectively and communicate complex ideas in a visually appealing manner.

Course Objectives

​​Aims of the course: • Understand all editing styles: clip, teaser, drama, action… • Use Adobe Premiere Pro software. • Understand the rushes that an editor needs in a project. • Find creative solutions in editing for various projects. • Utilize editing tools to elevate the project to higher levels. • Understand the relation between editing and visual communication. • Understand the link between image and sound.

Course Outcomes

​A. Knowledge and understanding: A1. Describe various editing styles, including clip, teaser, drama, and action, enabling students to analyze and choose the most appropriate style for multimedia projects. A2. Identify the capabilities and functionalities of editing software, showcasing proficiency in using this editing tool to manipulate multimedia content effectively. B. Cognitive skills: B1. Analyze multimedia rushes and raw footage to identify essential elements required for effective editing, demonstrating the ability to critically assess visual and audio content to construct compelling narratives. B2. Criticize contextually appropriate solutions in editing to address challenges and enhance the overall quality of multimedia projects, showcasing problem-solving and critical-thinking skills in the editing process. C. Practical and professional skills: C1. Utilize a range of editing tools and techniques to elevate multimedia projects to a higher level of quality and professionalism, demonstrating practical skills in editing software operation and application. C2. Understand how the power of editing can enhance the visual appeal and engagement of multimedia content, applying this knowledge to create more attractive and effective communication materials. C3. Recognize the link between image and sound in multimedia editing, allowing students to synchronize and combine audio and visual elements effectively. D. Key transferable skills: D1. Present and communicate edited multimedia content professionally, showcasing strong visual and auditory communication skills, transferable to various media and communication contexts. D2. Develop an adaptable and creative approach to problem-solving, cultivating key transferable skills in multimedia editing that can be applied to a range of projects and media platforms.​

Course Title

Introduction to 3D

Course Description

This course provides an introduction to three-dimensional workflow with an emphasis on the use of 3D applications — starting from modeling, through texturing and lighting, ending with rendering the final output with high-quality photos and simple motion. The output of this course is an essential example that could be used in advertising, 3D animation, film making, visual effects, and game design purposes.

Course Objectives

​Aims of the course: • Enable the student to understand the key terms used in the 3D world and 3D animation. • Enable the students to gain a solid practical exercise in using 3D applications with intended results. • Help the students express their ideas clearly in 3D form and dig deeper into the rest of 3D production workflow whether for movies or games. ​

Course Outcomes

​A. Knowledge and understanding: A1. Define the key terms of 3D workflow. A2. Recognize the role of 3D applications in different media production types. A3. Identify the limitations and ethical and legal considerations related to being influenced by others' works in 3D modeling. B. Cognitive skills: B1. Determine the suitable modeling technique for each product type and form. B2. Understand the available alternatives for 3D shader types. C. Practical and professional skills: C1. Design virtual 3D backgrounds with different light moods. C2. Render high-quality images with optimized settings. C3. Produce an animated 3D element in movie format. D. Key transferable skills: D1. Present the final produced motion in the proper quality. D2. Plan a 3D movie for a simple production.​

Course Title

Typography II

Course Description

This course is a continuation of Typography I (GD105). Students learn to develop and refine the skills acquired in Typography I: the reading systems, type aesthetics, grid systems, point and pica measuring systems, golden ratio, gestalt principles, design principles, typographic hierarchy, typographic expressions, sequence and meaning, problem-solving techniques and processes, function, value and quality of typefaces. The course provides students with the necessary knowledge to combine visual imagery and texts, design and use type in digital design applications. The course enhances skills, knowledge and creative thinking techniques essential for fulfilling the objectives of this module.

Course Objectives

​Aims of the course: • Build upon the concepts acquired in Typography I and develop advanced knowledge of theories, concepts, and communication skills. • Practice the regular typographic grid design, as well as the irregular and complex grid formats. • Learn to design more complex layout systems to produce creative typographic work while applying constructive criticism. • Examine how visual and text messages can be shaped and presented for various types of communication design. ​

Course Outcomes

​A. Knowledge and understanding: A1. Recognize typographic concepts, including grid systems, point and pica measuring systems, gestalt principles, design principles, and typographic hierarchy, showcasing a comprehensive grasp of the theoretical and historical aspects of typography. A2. Define advanced typographic theories and concepts, including the golden ratio, typographic expressions, and the relationship between sequence and meaning, illustrating an in-depth knowledge of the nuanced aspects of typography. B. Cognitive skills: B1. Gain the creative thinking process through creating sophisticated typographic designs within static and dynamic media, highlighting the ability to think critically and conceptually about type's role in communicating ideas and concepts effectively. B2. Analyze techniques and processes in complex typographic projects, demonstrating the capacity to synthesize creative and practical solutions for challenging design scenarios. C. Practical and professional skills: C1. Develop proficiency in designing advanced typographic layouts within various design spaces for diverse communication purposes, mastering the use of regular and irregular typographic grids to create visually compelling and communicative typographic work. C2. Practice constructive criticism in the evaluation and refinement of typographic designs, fostering the ability to provide and receive feedback effectively within a professional design context. C3. Apply typographic principles and knowledge to digital design platforms, demonstrating practical skills in utilizing typography within the realm of digital communication and graphic design. D. Key transferable skills: D1. Present and communicate complex typographic ideas and designs effectively to diverse audiences, enhancing visual communication and presentation skills suitable for a professional design environment. D2. Develop observation and critical thinking, allowing students to address and solve multifaceted design problems and adapt to the evolving demands of the design industry.​

Course Title

Digital Photography 2

Course Description

The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tool and different kind of lighting. This course focuses more on the artistic importance of photography by studying different themes (landscape – portrait – fashion – illustration) and by emphasizing on composition, beautiful lighting ,timing of picture and messages in an artistic photo.

Course Objectives

• ​​​Become proficient at the technical aspect of photographing with the camera. Use camera manually (iris, shutter, ASA, WB, focus)
  
• Understand the relationship between ISO, shutter speed and aperture(quantity of light)
  
• Understand the difference between quantity and color of the light (white balance, kelvin)
  
• Recognition and manipulation of the direction of the light(6 key directions: Frontal, 45degree,    90 degree, Zenithal, Diabolic, Back light.
  
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light,           fill light, back light, background light).
  
• Work with the contrast and direction of the light.
  
• Basic knowledge of image composition
  
• Emphasize on the artistic part of the image and different themes of photography
  
• Be more aware of the correct composition by analyzing the shapes and lines inside the image.
  
• The 3^rd dimension in photography.
  
• Be more sensible to the direction of the light, its contrast and color.
  
• Working with concept images and being able to deliver a message
  
• Studying the work of great photographer (Ansel Adams, Henri Cartier Bresson…)  
  

Course Outcomes

​ A. Knowledge and understanding


On completion of the course students will be able to:

1. Get familiar with camera elements: shutter, iris, asa, wb, etc.
   
2. Define the photographic element of an image
   
3. Identify,technic,composition,special,moment,light.
   
4. Demonstrate knowledge and understanding of the role of photography in these times.
   
5. Recognition and manipulation of the direction of the light.
   
6. Emphasize on the artistic part of the image and different themes of photography.
   
7. The 3^rd dimension in photography.
B. Cognitive skills




On completion of the course students will be able to:


1. Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
   
2. Read text materials and identify key points and concepts that should or could be communicated through a photo.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
   
5. Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.
   

C. Practical and professional skills




On completion of the course students will be able to:

1. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
   
2. Employ technical and artistic skills needed to create beautiful photo projects that communicate ideas for specific target audience and applications.
   
3. Use effectively and creatively elements and principles of photo in the creation of small stories.
   
4. Identify and communicate visually alternative solutions.
   
5. Create effective art photos by applying principles and appropriate rules of composition.
   

D. Key transferable skills



On completion of the course students will be able to:
1. Translate verbal meanings into photo forms, by using different materials and methodologies.
   
2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Photo, complete individual projects for various purposes and audience in effective and creative manner.
   
4. Create a portfolio of photos projects and display finished works in a professional manner.
   
5. Classify photography according to types, subjects and applications.
   
6. Demonstrate an understanding of the demands and expectations of photography profession.​
   

Course Title

Critical and Contextual Issues in Art and Design

Course Description

This course consists of two complementary parts: semiotics through media aesthetics and general design culture. The Semiotic part of the course provides substantial knowledge about applied media aesthetics, relationship between a number of aesthetics phenomena, including image elements, light, color, space, time/motion, sound, image and our perceptual reaction to them. It explains how the applied media such as video, film, and computer imaging play an important part in shaping the message, and how media aesthetics can be applied to both analysis and synthesis production. The course provides students with knowledge for future work in media productions, media studies and in other communications related fields. It provides a knowledge and thinking skills not only essential for fulfilling the objectives of this module, but, also, contributes to other modules of the curriculum, such as Visual Narrative, Digital Photography 1and 2 and Media Production, Visual Effects, Compositing and Mixed Media Production, 3D Modeling and Animation Techniques, Digital and Emerging Media Design. General design culture: Know who you are. Be what you know. Koan #4 This introduction to design culture is a critical unit demonstrating the emphasis of the design process on the development of visual language. It takes the student through a brief journey exploring the historic, scientific, economic, technical and cultural influences on the development of visual languages.

Course Objectives

​​​This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The purpose of this course is related to its two academic sub components: semiotics and applied media aesthetics as well as general design culture. In the first part the aim is to introduce students to the formal elements of semiotics through composition and structure. In this course students develop a language to help them articulate what films, photographs, or advertisements look like, what formal or stylistic choices were made in their production, and what distinguishes one media artifact from another. This part of the course describes the fundamental aesthetic elements of applied media aesthetics such as, light and color, two-dimensional space, three-dimensional space, time-motion, sound, and how they can serve as basic criteria for analysis of video and film. It also explains how these elements can be structured and applied to produce maximally effective visual and sound images in video and film. By placing these essential image elements into their particular contextual fields, their interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear.


This part of the course will enable the students to:

• Learn and understand the basic principles of semiotics via examples from photography, film, audio and video.
  
• Identify the importance, influence, relationship and meaning of visual images.
  
• Understand the influence of historical development of aesthetic concepts of beauty, art and
  
• design for digital screens.
  
• Understand the context of marketing strategy, branding and identity development.
  
• Think critically about design choices used in applied media production.
  

General Design Culture:

Studying the design process develop the convergence of diverse skills as well as the theoretical knowledge, which are necessary for reaching the right outcomes for any given design project. This module covers the design process' different layers: research, decoding, encoding, narrative, content development, experimentation and concept driven outcomes. Every area is explored both horizontally and vertically with a main focus on the transitions between the steps linking those areas.

Course Outcomes

​ A. Knowledge and understanding


On completion of the course students will be able to:

1. Demonstrate understanding of the principles of semiotics and media aesthetics.
   
2. Recognize the aesthetics elements of film, video and electronic productions.
   
3.  Identify the theoretical and practical terminology associated with semiotics and its applications.
   
4. Apply various visual communication approaches to solve given problems in specific areas of activity.
   
5. Apply the required knowledge of every particular characteristic for each of the required design activities.
   
6. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design.
   
7. Apply the techniques of visual communication representation required in a project's process.​
   

B. Cognitive skills


1. On completion of the course students will be able to:
   
2. Critically analyze design for digital screens using semiotics and aesthetic terms and evaluation criteria.
   
3. dentify design elements and principles used in designs for applied media production.
   
4. Appreciate the impact of social context, interaction, social connection and communication on design.​
   
5.  Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design.
6. ​Develop their research skill covering both visual and analytical methods ​

C. Practical and professional skills


On completion of the course students will be able to:

1. Apply semiotic design concepts to create original design for various digital media formats.
   
2. Explain, illustrate and evaluate formal aesthetic in video and film productions.
   
3. Continue the development of their creative skills and have knowledge related to professional design business culture.
   
4. Identify fundamental aspects of applied design process in professional design organization.
   
5. Learn to develop and write conceptual narratives that feed directly into concept driven ideas.
   

D. Key transferable skills


On completion of the course students will be able to:

1. Demonstrate competence over semiotcs via the practical application of theories to film, video production and essay writing.
   
2. Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display.
   
3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects.
   
4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience.
   
5. Recognize various design elements, their content and visual organization in any design composition.
   
6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development.
   
7.  Visual experimentations in different directions and analyze the difference in those directions based on required components.
   
8. Repetition of the process to finally achieve what is known as the creative habit. ​
   

Course Title

Branding

Course Description

The philosophy and practice of developing brand identity is addressed throughout the course by highlighting critical thinking, problem solving and decision-making skills. Students will learn skills that will help build brand strategies and develop them all the way through. Branding & Identity design: This part of the course goes into a more practical, hands-on approach. The students will learn about the importance of a brand image, the design process, and the impact the brand has on the consumers. The students will be introduced to the various mediums, tools, and skills they can put to use in order to excel in the presentations of their ideas and projects.

Course Objectives

​Aims of the course: • Develop in students the skills to handle a branding project. • Teach students brand values, brand concepts, voice and tone, brand identity, archetypes, and their application to brand elements and promotional items. • Enable students to create a complete visual identity and visual system through a series of digital and print pieces. • Lead students to develop a professional campaign. • Help students prepare for future pitching and presentation opportunities.

Course Outcomes

A. Knowledge and understanding: A1. Describe the key principles and concepts of brand identity and branding strategies, including the construction of brand value, core elements of branding, and the significance of brand identity in communication and promotion. A2. Define the importance of brand image and its impact on consumer behavior, elucidating the theoretical underpinnings that connect brand design and consumer perception. B. Cognitive skills: B1. Gain critical thinking and problem‑solving skills to develop and evaluate brand strategies, demonstrating the ability to analyze complex branding challenges and make informed decisions to address them effectively. B2. Analyze the design process for creating brand identities, distinguishing how to conceptualize, plan, and execute comprehensive brand visual systems that communicate brand values and concepts convincingly. C. Practical and professional skills: C1. Create brand elements and promotional materials and demonstrate proficiency in using various mediums and tools to enhance brand presentations. C2. Apply project‑based learning to handle branding projects from start to finish using appropriate materials, processes, techniques, and technology. D. Key transferable skills: D1. Present and communicate branding concepts and visual identities effectively to diverse audiences, fostering strong visual communication and presentation skills. D2. Present design work in a polished and professional manner, ensuring readiness for future professional endeavors in the field of graphic and multimedia design.​

Course Title

Internship & Portfolio

Course Description

This course offers students a valuable opportunity to equip themselves for the professional world. Throughout the duration of the course, students will engage in a comprehensive design project, showcasing their work through various mediums. They will have the chance to create and establish their personal brand, encompassing elements such as visual identity, resume, cover letter, and business cards, with the goal of preparing for job interviews or graduate school applications. Moreover, students will learn how to effectively present their work across different platforms and will be guided in setting up a LinkedIn/Behance account to enhance their professional visibility. Additionally, students will be required to either complete a 45-hour internship in a workplace setting, further enriching their practical experience, or participate in an art exhibition or a film festival.

Course Objectives

​Aims of the course: • Curate projects for a graphic design portfolio, showcasing skills vital for employment. • Utilize diverse presentation techniques for impactful display of work. • Produce professional, high-quality pieces reflecting expertise and professionalism on Behance (a portfolio-based platform). • Create a cohesive personal brand across resume, cover letter, portfolio materials, and LinkedIn account. • Evaluate strengths, weaknesses, aspirations, explore career paths, and prepare for job applications and interviews. • Stay updated on industry trends, current events, and relevant skills fostering professional growth. ​

Course Outcomes

​A. Knowledge and understanding: A1. Identify the components of a presentation portfolio, including a Behance account, personal branding elements, resume, cover letter, and LinkedIn account. A2. Recognize how to apply classroom theories and concepts effectively in practical projects. B. Cognitive skills: B1. Analyze visual messages conveyed through different communication channels. B2. Analyze and evaluate elements that define successful designs. C. Practical and professional skills: C1. Apply the elements and principles of design covered in previous classes to create diverse images showcasing proficiency in essential layout skills. C2. Use a range of design tools, displaying extensive knowledge of available resources and their application. C3. Apply creative and critical thinking to develop strategies for effectively communicating the core values of one's work. D. Key transferable skills: D1. Organize and communicate effectively to enhance presentation and ideation skills. D2. Develop a presentation to present design work effectively.​

Course Title

Digital Marketing

Course Description

This module is important for business, with a focus on how technology is changing the way companies promote and sell their products and services. Students will learn how to plan and use different digital media platforms to create a marketing campaign, measure the impact of digital marketing, and gain insight into upcoming trends that will impact the future growth of digital marketing.

Course Objectives

​Aims of the course: • Provide students with the essential knowledge of creating a digital marketing plan. • Develop their creative thinking to manage digital marketing performance efficiently and build better customer relationships. ​

Course Outcomes

​A. Knowledge and understanding: A1. Explain the different forms of digital marketing channels and impending trends that will affect the industry's future growth. A2. Define and understand the target group, including demographics, psychographics, and behavior. B. Cognitive skills: B1. Gain the creative thinking process through market research and how to use data to optimize campaigns and make data-driven decisions. B2. Analyze the digital marketing environment, including consumer behavior, market trends, and competitors. C. Practical and professional skills: C1. Develop creative ideas and create compelling visuals and multimedia content. C2. Create a digital marketing plan, taking into consideration the available budget. D. Key transferable skills: D1. Present and visualize ideas clearly in presentation discussions. D2. Develop communication skills in order to interact with clients and present data and ideas.​

Course Title

Graduation Project Part 1

Course Description

This module is the first phase of the graduation project that aims to guide the students to their graduation topic, showcasing the accumulation and manifestation of all the knowledge and skills the students have gathered from the academic program in graphics and multimedia. The graduation project is based on the student's own personal interests; it may include a range of multimedia elements such as graphics, animations, game design, branding, filmmaking, and videography. It is a Studio-Based course culminating with developing students’ full awareness of graphic design business practices, methods, and techniques relevant to their discipline. Emphasis is placed on creativity and originality of ideas.

Course Objectives

​ Aims of the course: Advance students' ability to complete research and apply it to a graphic design project.Design and present a self-initiated design project.Present a proper design problem and design strategy.Have ability to express visually and orally work in efficient way

Course Outcomes

A. Knowledge and understanding: A1. Achieve a higher level of detailed knowledge related to design principles, and cultural and professional context in the topic chosen for the graduation project. A2. Explain the impact of current methodologies, technologies, and the value of market needs in creative industries to achieve compatible outcomes. B. Cognitive skills: B1. Gain creative thinking and communication skills through research to improve original ideas and provide a wide range of graphic design contexts. B2. Analyze design solutions with newly emerging industry technologies to upgrade their creative projects. C. Practical and professional skills: C1. Complete a design project which demonstrates the student's thesis and professionalism within legal and ethical work frames. C2. Develop creative ideas and create compelling visuals and multimedia content to be produced in different formats for the appropriate audience. C3. Plan and manage a major project, including time management and task/resource allocation, considering the available budget. D. Key transferable skills: D1. Present and visualize ideas clearly in presentations and meet deadlines by managing and prioritizing work independently or in a team. D2. Develop communication skills to interact effectively in various formats (written, oral, and visual presentations) and elaborate data and ideas.​

Course Title

Graduation Project Part 2

Course Description

This module is the second phase of the graduation project. Students, at this phase, will apply their chosen topics into a concise report and a series of direct applications. Through academic investigation and applying different research and design methodologies, the students are expected to come up with a complete visual communication project. All the design process and research will be materialized in a concise final report and a complete series of designed visual elements.

Course Objectives

​Aims of the course: • Implementation of the proposed design strategy and demonstrating the resulting value addition. • Integration of a complete design experience, including the necessity to design a complete set of designs, integrate knowledge, and exercise design judgement. • Complete the creative project brief. • Apply the design strategies of the selected topic. • Document projects professionally for inclusion in a portfolio. • Present a clear, concise presentation, both visually and orally. ​

Course Outcomes

​A. Knowledge and understanding: A1. Achieve a higher level of detailed knowledge of their graduation project according to the standards of professional competence. A2. Describe the impact and value of the creative process by applying visual communication principles, theories, methodologies, techniques and appropriate tools. B. Cognitive skills: B1. Gain and analyse the creative thinking process of visual communication in various user-centred design contexts. B2. Analyse an appropriate range of solutions to design problems based on established design principles and industry standards. C. Practical and professional skills: C1. Demonstrate creativity and technical proficiency in documentation and communication of design ideas and concepts using professional materials and updated techniques to produce visual products in different formats. C2. Apply problem-solving skills to identify gaps, insights and generate solutions using professional tools. C3. Apply time-management techniques to organize study time and resources. D. Key transferable skills: D1. Conduct and present, in a clear and structured manner, literature and research findings in an appropriate academic form of communication. D2. Communicate effectively and make visual and spoken presentations. D3. Manage and develop workflows that are effective in multidisciplinary collaborative contexts.​

Course Title

Packaging Design

Course Description

Development of three-dimensional design solutions related to the presentation of objects and products. Students explore structural, production, and visual communicational aspects of packaging design.

Course Objectives

​ Aims of the course: Develop comprehension of the packaging design process: from creator, artefact, receiver/viewer.Cultivate an experimental approach to packaging design. To foster an integrated packaging design practice that combines aesthetic and practical skills.Enhance critical and imaginative powers, understanding, experience and judgement whilst honing problem-solving, project management and leadership abilities.

Course Outcomes

​ A. Knowledge and understanding: A1 Identify the principles and concepts of packaging design, including its role in branding, marketing, and different types of packaging materials,A2 Recognize the structural design elements and techniques used in packaging, such as die-cutting, folding, and assembly B. Cognitive skills: B1 Gain critical thinking and problem-solving skills to create innovative and visually appealing packaging designs that meet functional requirements and aesthetic considerations. B2 Gain the ability to think conceptually and communicate ideas visually through sketches, mood boards, and mock-ups to effectively convey design concepts C. Practical and professional skills: C1 Demonstrate the technical proficiency in industry-standard graphic design software and tools used for packaging design, such as Adobe Illustrator, Photoshop, or 3D modeling software. C2 Apply typography principles and skills to create legible and visually appealing text elements within packaging designs. D. Key transferable skills: D1. Enhance communication and presentation skills through clear articulation of design concepts and rationales to clients, peers, and stakeholders.​

Course Title

Practical design

Course Description

In this course, student will learn how to put into practice all that he has learned during the programme courses. Students will create various artworks in the different graphic design products that they have covered and successfully combine these skills in a final project.

Course Objectives

​To realize the computer graphics software  in practical design.Understand the computer graphics software learned during the programme courses.To develop and apply skills in multi-media design technology for professional looking photos.To demonstrate basic skills in using the latest media development tools.Gain practical experience with the  basic of computer graphics software techniques.Develop experimental art by building expressive digital artwork.  ​

Course Outcomes

​Digital art production techniques including media developments. Understanding of the technologies and production methods unique to digital design. Increasing the aesthetics at digital art production. Use textures in design  The basic principles in design Contrast &Negative space Enable students to create Digital Arts and Experimental Media.  Design interactive portfolio. Create film and video and animation   Design advertising poster Provide students with specialist practical skills in has learned during the programme courses. Build insight into the previous programme courses contexts that define interactive media access.

Course Title

Critical Thinking & Creativity

Course Description

This course leads its participants through the engaging experience of taping into their creativity; developing emerging ideas; evaluating the viability of these ideas through a process of critical thinking; linking in the synergistic potential of working with others and channeling the resulting strategies into reality. The course incorporates the profiling of personal thinking styles and comparisons with the styles and impact of colleagues and the drivers of thinking preferences. Participants will experience the power of positive thinking and communication approaches.

Course Objectives

​Aims of the module: ​1. Develop comprehension of critical thinking and creativity, design thinking and design ability.2. Cultivate an experimental approach to critical thinking creativity.3. To foster an integrated critical thinking practice that combines principles and practical skills.4. To increase thinking skills and understanding of the relation between both cricitcal and creative thing and their attributes. 5. To expand creative and innovative abilities in dealing with complex issues. ​

Course Outcomes

​Knowledge and understanding: The course familiarizes students with critical thinking, creative thinking and design ability that serve the basic designer aims. Students will also develop fluency in the principles of critical thinking to form a basis of logical and aesthetic judgment developing methods of analysis and inquiry for creative thinking. B. Cognitive skills:Apply knowledge of how to structure, develop and refine the comprehensive understanding of critical and creative practices within a broad cultural context.Demonstrate the ability to discriminate between a range of techniques, processes and advanced research and autonomously apply these to your critical thinking practice.          3. Manage complex issues in difficult situations both systematically and creatively, making sound and confident judgments                 and clear decisions in the absence of complete knowledge. C. Practical and professional skills: Systematic understanding in relation to contemporary creative design practices, through a carefully selected range of secondary references that demonstrate critical thinking and new insights from the forefront of academic practice in your field.Understanding of how to creatively design to win, please, think and use.           3.Critical evaluation of a range of research methods and resources, identifying and applying those relevant to your critical               thinking practice, describing how this process is a central component of your creativity in work.D Key transferable skills : A broad and deeply technical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations within media production.         3. Knowledge of the methods, practices and conceptual framework of critical thinking and creativity. ​

Course Title

Branding & Graphic Identity

Course Description

The course is organized to introduce students to contemporary design practice, and the relative and contextual histories of the discipline so they can contemplate their place within it. Films, lectures/presentations, readings and studio work will help foreground how students develop their own creative practice(s) during their time in the course. All this is to avail to students how design can be an inspiring and productive force in the world they inhabit. Students will approach design as both problem-seeking and problem-solving activities, with particular emphasis on complex usage as well as constraints. Students will be introduced to different approaches and methodologies for designing visual identity systems, and how to apply these systems across a range of user needs from analog and digital to 2-D and 3-D applications. All of this will culminate in a visual identity standards manual designed to guide the application, integrity and maintenance of a visual identity system.

Course Objectives

​​ Develop comprehension of branding and visual identity design practice: from creator, artefact, message, receiver/viewer.2. Cultivate an experimental approach to branding and identity.3. To foster an integrated Brand strategy & Positioning that combines aesthetic and practical skills.4. To increase technical skills and technological understanding of visual identity.5. Introduce Core Skills relevant to branding and visual identity6. To enhance critical and imaginative powers, understanding, experience and judgement whilst honing problem-solving, project management and leadership abilities.7. To expand creative and innovative abilities in dealing with complex issues. 8. To synthesize core skills and to enable informed, aesthetic, contextually engaged and professional outcomes. ​

Course Outcomes

​​​​A. Knowledge and understanding: 1. The course familiarizes students with branding and visual identity principles and techniques that serve the basic designer aims. Students will also develop fluency in the principles of visual language to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking. B. Cognitive skills:Apply knowledge of how to structure, develop and refine the comprehensive understanding of branding and graphic identity practices within a broad cultural context.Demonstrate the ability to discriminate between a range of techniques, processes and advanced research and autonomously apply these to your visual communication practice.             3. Manage complex issues in difficult situations both systematically and creatively, making sound and confident                    judgments and clear decisions in the absence of complete knowledge. C. Practical and professional skills: Comprehensive understanding of the aesthetic components, demonstrating skills in making, perception, legibility and originality of design.Systematic understanding in relation to contemporary branding and visual identity practices, through a carefully selected range of secondary references that demonstrate critical awareness and new insights from the forefront of academic practice in your field.             3.Understanding of how practice-led research and enquiry guides individual practice, and the original        application of this, to create and interpret knowledge in design.D Key transferable skills : A broad and deeply technical, theoretical and cultural understanding of a specialist area.Knowledge of the commercial and community opportunities for and relations branding and visual identity.         3. Knowledge of the methods, practices and conceptual framework of branding and rebranding.  ​​​​​ ​

Course Title

Design History and Visual Language

Course Description

Graphic images have been used from prehistory to the computer age. A lecture-discussion format presents the historical context for the graphic arts of calligraphy, typography, book design, diagramming, and illustration. Emphasis on the relationship of these applied arts to the fine arts, technology, and social history, as well as the application of this visual language to contemporary design problems.

Course Objectives

​Aims of the course: • Understand of the main movements in the cultural and historical context of graphic design. • Provide students with good knowledge of the professional uses of illustration techniques in publishing, marketing, art and design. • Identify appropriate sources of help and guidance to build necessary skills for self-directed learning. • Reflect on one's own skills and develop a sustainable plan for continuing career development on graduation. ​

Course Outcomes

​A. Knowledge and understanding: A1. Recognize the significant contributions of graphic design to various fields such as advertising, publishing, branding, and visual communication. A2. Identify the historical development of graphic design, including key movements, styles, and influential figures. B. Cognitive skills: B1. Critically analyze and interpret graphic design artifacts, recognizing the underlying principles and design elements employed. B2. Evaluate and compare different approaches and techniques used in graphic design throughout history, considering their effectiveness and relevance. C. Practical and professional skills: C1. Develop strong critical thinking and analytical skills, enabling the evaluation and interpretation of visual materials and historical narratives. D. Key transferable skills: D1. Develop effective research and presentation skills to effectively communicate the historical context, significance, and impact of graphic design projects. D2. Enhance communication skills through the effective articulation of complex ideas, both orally and in written form, within the context of graphic design history.​

Course Title

Introduction to Media Production

Course Description

This course introduces students to Media Production addresses the need for ever more highly skilled graduates who are grounded in the technical realities of film, television, creative media, industrial partnerships and project-based collaborations which demand an increasingly fluid and mobile workforce.

Course Objectives

​Aims of the course: The course aims at providing students with fundamental concepts and overview of Media Production, including the pre-production (budgeting and script writing), production (lighting, shooting and sound recording) and post-production (visual/audio editing, compositing and special effects) processes. This course provides an understanding of the overall processes in the media production industry; and allows students to apply directing and production skills to produce a short digital video.​

Course Outcomes

A. Knowledge and understanding: A1. Describe media production processes and the technologies used in each stage. A2. Recognize the roles and responsibilities of every member in the production team. A3. Understand the functions of producing, scriptwriting, directing, shooting, and editing. A4. Demonstrate the use of graphics, animation, and special effects in media production. B1.  Planning for media production projects. B2. Makeup media production team. B3.Breakdown script for production. B4. Follow up with the team of production members. C. Practical and professional skills: C1. Use a range of basic technical skills in media production. C2.Work to a tight deadline and display good project management skills. C3.Creating UX deliverables D. Key transferable skills: D1. Enhance attention to detail and organizational skills when managing multiple audio files, project timelines, and resources within Adobe Premiere. D2. Develop adaptability and flexibility to adjust sound elements based on feedback and changing project requirements.​

Course Title

Advertising

Course Description

This course introduces students to fundamental principles of advertising, emphasizing critical and cultural awareness related to advertising and skills. This course offers students a broad overview of the field of business research, with a focus on its marketing components. Whether relating to customers, consumers, the general public, or other stakeholders, market research enables us to specify the information required to address an entire range of marketing-related problems. Students completing this module should be more confident in their ability to formulate, research, and address any form of advertising and marketing problem.

Course Objectives

​Aims of the course: Provide a distinctive and contemporary program of study, that provides a learning environment where students with differing profiles and aspirations can realize their creative, academic and professional potential.Produce graduates equipped with a range of technical, intellectual, creative professional skills appropriate for the requirements of the photo-imaging sector, which allow them to shape their futures and make a significant and positive impact in the creative industries.  Provide opportunities for professional engagement and vocational work-based learning through effective industry liaison and collaborative partnerships, providing students with specialist knowledge and skills, and opportunities to pursue their career ambitions in a range of commercial contexts.

Course Outcomes

A. Knowledge and understanding: A1. Articulate their understanding of own creative identity, values and aspirations within the context of current commercial photographic practice the wider creative industries. A2. Demonstrate detailed subject knowledge and a synthesized understanding of the relationship between theory and practice as they interpret, analyze and evaluate critical approaches to creative practice. B. Cognitive skills: B1. Engage in both formal and informal approaches to critically evaluating own and others work and demonstrate ability to respond positively and professionally to informed criticism. B2. Take risks and experiment with other speculative processes, making constructive use of results, both successful and unsuccessful, and recognize these as vital to the creative process and ongoing developments in own personal visual language. C. Practical and professional skills: C1. Devise appropriate and creative practical solutions in response to the problems posed by both self-initiated and client briefs, and present the work to the professional standards required. C2. Research, evaluate and contextualize their own area of practice informed by key ideas and theories, applying appropriate academic conventions and utilizing a range of appropriate research methods. D. Key transferable skills: D1. Demonstrate confident communication skills, which evidence knowledge and understanding of critical, cultural, contextual and professional discourse, within a commercial photographic context. D2. Demonstrate and apply entrepreneurial skills in advertising and marketing and self-promotion to create opportunities and facilitate the development of a sustainable commercial photographic practice.​

Course Title

Sound Production for Mixed Media

Course Description

This course will help the students to acquire the technical knowledge and set procedures required of professional sound recordists and mixers in a wide range of field productions. The course covers all of the necessary equipment, set procedures and techniques for recording and mixing sound in the field. There are lectures, demonstrations and hands-on field exercises. Students develop their own sound aesthetic and learn how to work with various microphones, digital recorders, booms and support equipment to create a 'sound environment' for a variety of film and video productions.

Course Objectives

​Aims of the course: Show an awareness and understanding of Perception of sound, sound effects, music.Have knowledge of Literal and Nonliteral Sound Combinations, inner and outer orientation of sound, elements of sound, sound and noise, and aesthetics factors in a relation to the Context.Identify appropriate sources of help and guidance to build necessary skills for self-directed learning.  

Course Outcomes

A. Knowledge and understanding: A1. Identify the principles and concepts of sound production in graphic design. A2. Acquire knowledge about the different types of audio formats, codecs, and their appropriate usage. B. Cognitive skills: B1. Recognize the technical aspects of sound editing, including sound levels, equalization, and audio synchronization. C. Practical and professional skills: C1. Acquire proficiency in using Adobe Audition to import, edit, and manipulate sound files for graphic design projects. C2. Develop technical skills to clean, enhance, and optimize audio quality through noise reduction, audio restoration, and mixing techniques. C3. Gain practical experience in designing soundscapes and audio branding elements that complement visual design and convey the desired message effectively. D. Key transferable skills: D1. Improve communication skills by effectively collaborating with team members, clients, and stakeholders to understand sound requirements and deliver satisfactory outcomes. D2. Enhance attention to detail and organizational skills when managing multiple audio files, project timelines, and resources. D3. Develop adaptability and flexibility to adjust sound elements based on feedback and changing project requirements.​

Course Title

Motion Graphic (2)

Course Description

This module offers advanced motion methods, and this course is intended to help students improve their compositions and proceed to the next level of motion graphics, by using visual effects and film composition in production and how to utilize the motion graphics application with other applications to post the final production.

Course Objectives

​Aims of the course: The student will learn how to arrange animations using natural geometric proportions.Deal with complexityCreate amazing transitions in this session.Post the final film production.Use color correction and color grading.Use visual effects and apply them in the context of production.  

Course Outcomes

A. Knowledge and understanding: A1. Recognize visual communication theories as well as key principles and techniques for creating motion graphic sequences. A2. Demonstrate knowledge of motion graphics production processes and technical issues in accordance with industry practitioners. B. Cognitive skills: B1.  Explain the importance of motion graphics in the post-production and VFX process, and reaffirm the connection between theory and practice. B2.    Compare and contrast various techniques in professional workflows using software and apps as a foundation for professional experience. C. Practical and professional skills: C1. Use appropriate digital production methods to apply ideas and skills in creating motion graphics works. C2. Practice and apply techniques for solving communication problems in motion design, using appropriate software.  D. Key transferable skills: D1. Communicate effectively in a working group and complete the workflow of post-production.​

Course Title

Interactive Design

Course Description

This module introduces interaction design, focusing on how images, typography, and icons on a website, app, or service supplement the words on the page to communicate information to the user. Students also explore the influence of hardware on user behavior when interacting with digital interfaces.

Course Objectives

​​Aims of the course: • Understand what makes design effective, usable, and ultimately successful. • Leverage user research techniques to elicit correct requirements and compile features that create real opportunities for product success. • Create successful designs that cater to user needs, tackle existing pain points, and provide a pleasant overall experience. • Apply interaction design and user experience heuristics to tackle diverse design challenges. • Exercise best practices in page design to promote clarity, coherence, and aesthetics. ​

Course Outcomes

​A. Knowledge and understanding: A1. Keep up-to-date knowledge of interactive design. A2. Understand the principles of good communication. A3. Understand user desires, needs, and beliefs within each UI context. A4. Plan ahead to improve or create experiences that serve the user's goals. B. Cognitive skills: B1. Understand UI, UX, IA principles, processes, and research methodologies. B2. Learn methodologies for user experience design. B3. Understand coherence, scale, and balance in design. B4. Understand color and typography and incorporate multimedia components in design. C. Practical and professional skills: C1. Compile design criteria. C2. Exercise prototyping and testing. C3. Create UX deliverables. D. Key transferable skills: D1. Understand what makes designs effective, usable, and ultimately successful. D2. Practice UX design processes. D3. Apply prototyping basics.​

Course Title

Playgramming

Course Description

This is an introductory module for programming related to graphic and game design covering computer programming. Students will be provided with fundamental knowledge and skills necessary for exploration, experimentation, and creating art and design pieces with code. Students will be able to implement concepts and techniques of computation and apply them to projects.

Course Objectives

​Aims of the course: • Provide the students with essential knowledge in programming in relation to graphic and game design. • Apply basic knowledge and skills for the programming workflow to create and build simple projects.

Course Outcomes

A. Knowledge and understanding: A1. Define the computer programming concepts within the context of the visual arts. A2. Recognize different development technologies related to various media types. A3. Identify the potential opportunities provided by the technological methods to achieve a quality output relating to graphic and game design. B. Cognitive skills: B1. Recognize and identify a variety of techniques, methods, and tools in the development of project workflows. B2. Analyze the process workflow of a code project in a creative context. C. Practical and professional skills: C1. Develop problem-solving skills and manage a working plan and schedule for their own projects. C2. Apply skills and knowledge of the programming software to create active visual projects. D. Key transferable skills: D1. Manage and plan a semester-long Playgramming project.​

Course Title

Virtual Worlds and Online Communities

Course Description

Virtual worlds are interactive, simulated environments. They often accept human input and provide output in the form of images, sounds, and forces. This course presents an overview of virtual worlds, including history, technology, methodologies, and applications.

Course Objectives

​Aims of the course: • Define the term virtual worlds. • Identify examples of virtual world platforms. • Know the essentials of how to make 2D and 3D games and simulations. • Conceive virtual worlds, planning and implementing them in the form of interactive graphics applications. • Learn the most fundamental and useful techniques and design patterns for modeling, rendering, and controlling simulated game environments. • Professionally document their projects for inclusion in a portfolio.

Course Outcomes

A. Knowledge and understanding: A1. Identify various practical applications for virtual reality technologies in human interaction/communication. A2. Describe the origin of virtual reality technology and identify its unique features as compared with earlier communications media. A3. identify the characteristics of virtual environment elements. B. Cognitive skills: B1. Analyse, differentiate, and evaluate the differences between current virtual reality devices as well as their respective environments, uses, perils, and promise. B2. Interact with the future of virtual reality technologies and considerations needed for creating, maintaining, and interacting with such technologies. C. Practical and professional skills: C1. Apply various design and technology techniques in accordance with the social and ethical implications of virtual worlds technology. C2. Conceive virtual worlds, planning and implementing them in the form of interactive graphics applications. D. Key transferable skills: D1. Document projects professionally for inclusion in a portfolio. D2. Participate in collaborative design projects to find creative and innovative solutions to real-world problems.​

Course Title

Learning and Information Technology

Course Description

Learning and Information Technology is a fundamental module for all students enrolled in Arab Open University. It provides students a college level academic experiences that develop self-learning skills. It also provides students with a broad introduction to computing and Information Technology concepts and principles.

Course Objectives

​​​The module aims to:


• Introduce e-Learning concepts such as meaning, accessibility, skills, and resources.
• Help students to develop their understanding about flexible learning.
• Prepare the student for further academic studies by helping them develop their study skills.
• Enhance student’s knowledge about basic computer system applications, big data, IoT and AI.
• Familiarize with the basic concepts of Information Technology: Internet, Web, and Systems.
•  Introduce students to the concepts of security and ethics.​
  
  

Course Outcomes

​A. Knowledge and understanding


Students will be able to:​

1. Define the different learning styles.
2. Describe the differences between conventional and blended-learning education systems.
3. Understand how to create learning opportunities that are adapted to learners.
4. Understand the development of learning strategies to promote effective learning.
5. Explain the Web and Internet inventions.
6.  Explain different parts in computer system.
7. Explain different terms in digital communication such as network, connectivity, wireless, server, client and IoT.
8. Describe the e-commerce and big data.
9. Understand clearly the difference between privacy and security.
10. Describe what are computer ethics and computer crime.​
B. Cognitive skills



Students will be able to:
1. Learn by themselves and describe the difference between learning styles.
2. Apply problem-solving techniques.
3. Compare different learning strategies.
4. ​Apply skills needed for effective learning.
5. ​Use an understanding of individual and group behavior to create an active learning environment.
6. Deal with computer problems.
7. Describe the Web and search engines.
C. Practical and professional skills



Students will be able to:

1. Read analytically and critically for learning and avoid plagiarisms.
2. ​Connect and surf the internet, search using the search engines and send and receive email, and share files in a secure way, and avoid computer crime and use computer ethically.
3.  Organize and manage a plan for optimal learning.
4. Enhance the learning environment by incorporating the use of technological equipment.
5. ​ Operate the computer system properly and interact with applications and programs confidently.
6. ​Communicate with others electronically (Email, instant messaging, blogs, microblogs and wikis) and Initiate a transaction electronically (e-commerce) in a secure way and use the social media in the process of learning and communication with others.
D. Key transferable skills​



Students will be able to:

1. ​ Interact effectively within a group using social media and electronic conferencing techniques.
2. ​Working in groups using the LMS system and course forum online and contribute to discussions on a conference using instant messaging.
3. Improve own learning and performance.
4. Work independently, scheduling (schedule) tasks and mange time effectively.
5. Utilize effective environments for learning.
6. Take responsibility for personal and professional learning.
7. Manage learning time effectively.​
   

Course Title

Introduction to Programming

Course Description

This course provides an introduction to the basic knowledge required to understand, design and write computer programs and the basic principles underlying the process of Software Engineering. No previous programming experience is assumed and the course proceeds via a sequence of lectures supported by hands-on-training and simple exercises designed to give practical experience of the concepts introduced in the lectures.

Course Objectives

​​​​​

Course Outcomes

Course Title

Linear Algebra

Course Description

The course contains a range of ideas concerning matrices and its applications, including operations appropriate in specialized applications and some knowledge of relevant computing ideas that are widely used in data communication, digital signal processing and in scientific research. The course shows how to formulate algorithms to solve systems of linear equations. It also includes techniques of vector spaces for constructing important mathematical structures, illustrated by examples. It shows how to find a basis and dimension of a subspace of each vector space. Finally it shows how to construct a linear transformation from a vector space to another vector space and check if it is one-to-one and onto.

Course Objectives

​​​​

Course Outcomes

Course Title

.NET Programming

Course Description

This module is intended to introduce and present the fundamental skills that are required to design and develop object-oriented programs and applications in .NET Framework

Course Objectives

• ​​​To understand the .NET framework architecture.
  
• To provide students with a range of skills to analyze a problem and construct a .NET program that solves it.
• To provide the principles of object oriented programming.
• To implement object-oriented concepts in .NET environment.
• To understand the Visual Studio Integrated Development Environment
• To develop .NET applications using the selected programming language.

Course Outcomes

​A. Knowledge and understanding


1. Explain .NET Platform.
2. Describe data types, variables, constants, operators and built-in functions in the selected .NET programming language.
3. Discuss decision-making and looping statements.
4. Explain object oriented concepts such as classes, objects and methods.
5. Describe the features of object oriented programming such as Inheritance and Polymorphism.
6. Explain the concept of arrays.
7. Identify errors and different types of exceptions in a .NET program.
B. Cognitive skills




Upon completing this module, students will be able to:

1. Develop appropriate programs in .NET framework.
2. Apply object oriented concepts in .NET framework.
3. Test and debug a .NET program

C. Practical and professional skills




Upon completing this module, students will be able to:

1. Develop programming skills in .NET platform.
2. Use variables, constants, operators, built-in functions, methods and arrays in a .NET program.
3. Write codes in a .NET programming language that make use of structured programming constructs of sequence, selection and repetition.
4. Apply classes, objects and other object oriented concepts such as inheritance and polymorphism in a .NET program.
5. Test and debug .NET programs.
6. Use the Visual Studio IDE to build .NET applications using the selected .NET programming language.
D. Key transferable skills




Upon completing this module, students will be able to:

1. Collaborate effectively within a group using electronic conferencing techniques.
2. Facilitate discussions in a conference.
3. Develop self- learning and performance.
4. Discuss about testing strategies, design, and code.
5. Use electronic media (the web and electronic conferencing) for information retrieval and communication.

Course Title

Python Programming

Course Description

This module is an introductory level programming module that is meant to provide a foundation in computer programming to students. Students will learn how to develop solutions (algorithms) using pseudocode to solve problems. Thereafter, students will learn how to implement these solutions using a programming language (Python). This module serves as the foundation for higher-level modules.

Course Objectives

​​​​


This module aims to:
• Help student to develop their understanding of the available techniques of designing / solving different problems using pseudocode.
• Explore a variety of algorithmic thinking and problem-solving skills using examples from everyday life.
• Enhance student’s knowledge about implementing solutions to problems in a visual programming using Python.
• Provide the students with the required skills to possess the programming skills.
•  Prepare the student for further academic study by helping him develop his study skills.

Course Outcomes

​

A. Knowledge and understanding

After studying the module, learners will be able to: Understand the design and programming processes. Know how to implement solutions to problems using Python programming language. Understand the techniques used in developing a medium Python application. Understand of the basic data structures. Appreciate the implications of object-oriented software analysis and design.

B. Cognitive skills

At the end of the module, learners will be able to: Describe and apply key concepts and techniques in software design and development. Design and formulate an appropriate solution to a problem and evaluate it. Deal professionally with the basic data structures. Carry out a project in computing and IT that applies and extends student's knowledge and understanding, and critically reflect on the processes involved and the outcomes of learner's work

C. Practical and professional skills

At the end of the module, learners will be able to: Assemble, program, develop, and evaluate software systems. Use software tools for good design and programming practice. Use appropriate numerical and mathematical skills to carry out calculations and analyze data. Work independently, planning, monitoring, reflecting on and improving learner's own learning.

D Key transferable skills

At the end of the module, learners will be able to: Evaluate computing and IT systems, using appropriate simulation and modelling tools where appropriate Use a range of resources to help him develop as an independent learner. Use information literacy skills, computers, and software packages appropriate to the workplace. Use appropriate numerical, mathematical and abstraction skills.

Course Title

Python for ML and DS

Course Description

Python is a powerful cross-platform and open-source programming language that is very popular in the fields of data analysis and machine learning, finance, and web development. It is a versatile language and platform that contains the most mature package libraries around. This module is intended to provide students with a good understanding of Python programming language starting from understanding the fundamental features of the Python programming language and writing procedural, object oriented and functional programs, covering main Python packages (Built in, imported) for data science and Machine learning. Students will learn how to use Python to solve real world data science problems including statistical analysis and computational techniques. Students will be shown the special features of Python that makes it especially useful and productive to support the full pipeline of Machine Learning and Data Analysis Scientist.

Course Objectives

​The module aims to enable the students to: • Explore the Python packages and to develop new specially designed libraries. • Use the power of Python to gather data, discover data, analyse data, create beautiful visualizations. And use powerful machine learning algorithms including training, tuning, validation, testing and launching. • Developing methods of recording, storing, and analysing data to effectively extract useful information and to explore some basic machine learning concepts and load data to make predictions • Demonstrate skills in technical report writing for data analysis and machine learning models and projects. • Work with different data representations including basic data sources and formats, xlsx., CSV, XML, JSON, Databases using Python packages. • Be confident working with data of different types and representing data for analysis and applying machine learning models through the forms of statistics, visualisations and storytelling. • Feel comfortable to develop well-designed non-trivial Python applications to solve real life problems that use the available data in the age of communication and big data. • Gain career skills in one of the world’s most popular programming languages

Course Outcomes

Course Title

Python Programming

Course Description

"This module emphasizes the practical side of the subject introduction to statistics, along with the theoretical principles. Open sources software and calculators are used to analyze data and develop students’ understanding of statistical concepts. The module covers exploratory methods for summarising data, examining relationships, randomness and sampling distributions, probability, testing hypotheses, and estimation. Students are assumed to have mathematical competencies at the beginners’ level.

Course Objectives

​​



The module aims to:
• Provide students with a framework that will help them choose the appropriate descriptive methods in various data analysis situations.
• Analyse distributive and relationship of real-time data.
• Make acquainted with concepts of random variables and find appropriate distribution for analyzing data specific to an experiment. 
• Develop an understanding of mathematical expectations and moment-generating functions.
• Impart knowledge and understanding of discrete and continuous probability distributions.
• Ensure the understanding of testing hypotheses, and estimation.
• Demonstrate R programming statistical data.


​

Course Outcomes

​​​A. Knowledge and understanding 


At the end of the module, learners will be expected to: 
• Use a var​iety of methods for exploring, summarizing and presenting data. 
• Realize methodologies for data analysis such as normal linear models, including simple regression. 
• Define and the concepts and rules of Probability.
  

 B. Cognitive skills ​

At the end of the module learners will be expected to: 

• Apply mathematical and statistical manipulation and calculation on choices of model and analyses resulting from them. 
• Assemble relevant information for proofs and construct appropriate mathematical arguments, and exercise judgment in selection and application of a wide range of mathematical and statistical tools and techniques. 
• Create appropriate mathematical and statistical models and draw justifiable inferences. 

C. Practical and professional skills 


At the end of the module, learners will be expected to: 
• Apply mathematical and statistical concepts and principles.  
• Analyse and evaluate criteria and specifications appropriate to specific problems and plan strategies for their solutions. 
• Use information technology with confidence to acquire and present mathematical and statistical knowledge and data, to model and solve problems and to develop mathematical and statistical insight. 
• Develop and use mathematical resources effectively with learners.​
  

D. Key transferable skills  ​

At the end of the module, learners will be expected to: 

• Apply statistical modelling and analysis techniques to a wide range of practical problems. 
• Analyse and to evaluate practical problems involving statistical data and plan strategies for their solution. 
• Use mathematical and statistical software with confidence. 
• Communicate in writing about statistical and probability modelling, communicate relevant information accurately and effectively, using a form, structure and style that suits the purpose. 
• Acquire further knowledge with little guidance or support. 

Course Title

Relational Databases

Course Description

Database technologies are integral part of most information systems and hence their study is of paramount importance. SQL (or Structured Query Language) is a powerful language which is used for communicating with and extracting data from databases. To become a data scientist, a working knowledge of databases and SQL is a requirement. The course aims to develop database skills based on a sound understanding and appropriate application of the underpinning theory. On completing the course students will understand database theory and practice when implementing a database to meet stated requirements.

Course Objectives

​​In order to achieve this, the course aims to - provide an explanation of the concepts underlying all relational databases as well as practical experience in applying the concepts in different situations. - provide a theoretical basis for relations underpinning their application in relational databases. - Design a conceptual data model using an entity-relationship diagram - Convert the conceptual model to a valid relational representation - Implement a data model in a RDBMS using standard SQL - Develop an understanding of the database language SQL and ability to make complex queries. - Develop an understanding of SQL security model and be able to implement security requirements.

Course Outcomes

​​A. Knowledge and understanding 
At the end of the module, learners will be able to: 


• Recognize and articulate the principles, concepts and techniques associated with relational databases and the process of database development. 
• Demonstrate knowledge and understanding to design a data model using an entity-relationship diagram 
• Develop an understanding of the database language SQL and ability to make complex queries 
• Illustrate data models in a RDBMS using standard SQL 
• Understand SQL security model and be able to implement security requirements.


B. Cognitive skills 
At the end of the module learners will have developed the following cognitive skills: 


• Interpret and develop an Entity-Relationship (E-R) data model for a given set of requirements. 
• Asses security threats and evaluate measures to counter them. 
• Formulate SQL statements to retrieve and manage data. 
• Design and develop practical database system, in particular, be able to discuss, explain, and apply the relational model and mappings from conceptual designs to normalized relational representations.




C. Practical and professional skills 
At the end of the module, learners will be able to: 


• ​Create and manage a database in an SQL environment, including the manipulation and extraction of database content to meet requirements. 
• Analyze a wide range of database design issues and provide solutions through suitable design, structures, diagrams, and other appropriate design methods. 
• Apply legal and ethical principles of data management to database design, implementation and administration. 

D. Key skills 
At the end of the module, learners will be able to: 


• Communicate effectively in writing about databases technologies, using appropriate notations and terminology.
• Draw on a wide variety of materials in order to progress further learning. 
• Organize their own learning to the point that they are ready to continue learning after they graduate. 

Course Title

Data Visualization

Course Description

Data Visualisation is an important aspect of Data Science that enables the extraction of useful and meaningful insights from data. All Data Science projects should use data visualisations to enrich them. All types of data visualisation techniques are important and help students and learners to extract better insights about the data. Applying data visualization techniques to difficult and challenging data analysis problems help in better understanding of these problems. This is a mandatory module in the Data Science programme.

Course Objectives

​​This module aims to give students: • The skills necessary to be effective Data Storytellers. They will learn how to locate and download datasets, extract insights from that data and present their findings in a variety of different visual formats. Students will learn how to “connect the dots” in a dataset through visual data analysis and find the narrative thread that both explains what’s going on and engages their audience in a story about the data. • The principles of how to tell data stories in different ways for different audiences and stakeholders. • The key techniques and theory used in visualization, including data models, graphical perception and techniques for visual encoding and interaction. • Exposure to a number of common data domains and corresponding analysis tasks, including multivariate data, networks, text and cartography. • Practical experience building and evaluating visualization systems.

Course Outcomes

​A. Knowledge and understanding​
At the end of the module, learners will be expected to:

• Define data visualization (versus information graphics, or information visualization) and explain the differences in visualization purposes, from exhibitory to exploratory and explanatory.
• Identify the most appropriate visualization strategy given the result of a data analysis process and an intended communication objective.
• Identify instances where general guidelines should be broken, and provide practical and theoretically informed arguments supporting their design decisions.
• Identify deceptive usage of visual communication, or unintentionally misleading graphical representations of data (evidence).
• Demonstrate critical thinking skills associated with problem identification, problem solving and decision-making, assessing value propositions supported by data, and generating a logical synthesis of information from data.
• Understand how Cultures of Practice influence the way data may be collected, described, or formatted in order to align their own data management practices with those of their discipline.​
  
B. Cognitive skills
At the end of the module learners will be expected to:

• Produce alternative visualizations for the same message, compare their relative strengths and weaknesses, and make a motivated choice for the preferred one given the intended communication outcome.
• Apply the most common techniques for analysing data, and also become more in-tune with ethical considerations and how not to visualize data. 
• Merge approaches to visualization with design principles to reveal patterns in data and present information from a human-centred perspective. 
• Use a range of analogue and digital tools and techniques to translate the meaning of data into comprehensible visual or experiential content.
  
C. Practical and professional skills
At the end of the module, learners will be expected to: 

• Retrieve, select and evaluate information from a variety of sources. 
• Explore methods for perpetually expanding the truthfulness of their models when abstracting data from the real world. 
• Prepare professional business reports and make effective client reports of their work.
•  Apply data visualization best practices to their work, including choosing the right chart type for the situation and avoiding visualization techniques that can mislead an audience. 
• Properly document and organize data and visualizations in order to prepare them for reuse.
  
D. Key transferable skills

At the end of the module, learners will be expected to:

• Follow a checklist of established design guidelines when building a visualization to account for human perception, communicating uncertainty, and reducing potential miscommunication.  
• Generalize standard visualization techniques and customize them to better fit the visual literacy and/or intended communication outcome for a particular audience with domain-specific problems.   
• Effectively communicate insights about data in various formats, including oral presentations, written reports and interactive visualizations.
• Communicate effectively through graphical presentations, the spoken word and written reports. 
• Work as an individual to seek solutions to problems, with minimal guidance.​​
  
  

Course Title

Object Oriented Programming using Java

Course Description

This module is intended to provide students a good understanding of object-oriented principles, including inheritance, polymorphism, class libraries, interacting objects, and the unified modelling language (UML). It uses the JAVA language to illustrate theses principles.

Course Objectives

• ​​​Introduce all aspects of object-oriented principles
  
• Identifying and implementing class relationships using abstract classes, interfaces and inheritance
• Provide knowledge in using simple UML class diagrams
•  Describe how these concepts are implemented in java
• Provide knowledge in how to explore the JAVA API and to develop your own
•  Provide the knowledge necessary to construct java programs
•  Describe a number of the advanced facilities of java including exceptions
• Show how java can be used in developing non-trivial programs
• Introduce good design and programming practice
  
  

Course Outcomes

​A. Knowledge and understanding


After studying the module, the student will be able to demonstrate:

1. An understanding of the object-oriented principles
2. Some knowledge of the main constructs and mechanisms in Java
3. An appreciation of the implications of object oriented software analysis and design
4. An understanding of the techniques used in developing a large Java program

B. Cognitive skills


After studying the module, the student will be able to:

1. Describe and apply key concepts and techniques in software design and development
2. Analyze and abstract away from the details of a problem
3. Design and formulate an appropriate solution to a problem and evaluate it​

C. Practical and professional skills


After studying the module, the student will be able to:

1. Assemble, program, develop, debug, test and evaluate software systems
   
2. Use software tools such as a Java IDE
3. Use good design and programming practice
4. Develop and implement class relationships​

D. Key transferable skills 


After studying the module, the student will be able to:

1. Find information from a range of sources to support a task
2. Plan complex tasks
3. Use new Java libraries
4. Use appropriate numerical, mathematical and abstraction skills
5. Progress to more advanced level studies​​
   
   

Course Title

Internet Programming

Course Description

The World Wide Web continues to serve as a foundation for the advancement of a wide range of increasingly influential and strategic technologies, supporting a wide range of private and public-sector applications and services. Hence, it is important to know how browsers, computers, and mobile devices interact with the web. The response to the question is your first step toward a deeper understanding of the internet and learning a new set of internet skills, with billions of websites now available. This module will foster web and mobile developing skills to design, create, and maintain appropriate solutions that meet the needs in our fast changing digital world. The module aims to equip students with the practical skills to integrate and implement client-side scripting language JavaScript, server–side PHP scripting language along with MySQL database system and hybrid mobile application development tools to create secure, dynamic web/mobile applications and master the web technologies necessary to develop a complete e-commerce solution.

Course Objectives

​​​​ In more detail, the aims are to: • build and deploy a website on a web server using standard mark-up, styling techniques, visual elements, and development tools. • design and implement dynamic web pages including validation using JavaScript objects and by applying different event handling mechanisms. • develop dynamic web applications using open source software tools such as PHP and MySQL. • make use of industry standard components and frameworks in the design and implementation of mobile applications. • train the learners to take responsibility for identifying and engaging with opportunities to develop knowledge of emerging application development techniques and tools • facilitate the learner’s further study in technological subjects.

Course Outcomes

​A. Knowledge and understanding
At the end of the module, learners will have knowledge and understanding to:


• Identify the key concepts of markup languages like HTML, CSS and protocols in the workings of web and web application.
  
• Recognize a range of different programming languages and explain their differing roles and properties for static and dynamic web contents. 
  
• Identify various mobile application development frameworks
• Demonstrate a range of social, legal, ethical, and technical skills necessary for ongoing professional growth in the web development discipline in a global context.​
  

B. Cognitive skills
At the end of the module learners will have developed the following cognitive skills:


• Evaluate and solve a given problem to create a web-based application. 
  
• Integrate theory and practice, resulting in a greater understanding of web and mobile development strategies and applications.
• Devise and organize innovative projects in web development. 


C. Practical and professional skills
At the end of the module, learners will be able to:

• Design and implement a dynamic web application that incorporates client-side and server-side programming
• Create, integrate, manage, and improve advanced web- based frameworks for a variety of responsive application in different business solutions.
• Use frameworks and code to produce visually appealing and demanding mobile applications.
  
  
D. Key skills
At the end of the module, learners will be able to:

• Develop and deploy web and mobile applications independently or as part of a team.
• Apply appropriate problem-solving techniques to a range of problems. 
  
• Organize their own learning and success to the point that they are ready to continue learning after they graduate. ​
  
  

Course Title

Algorithms, Data structures and Computability.

Course Description

One of the basic pillars of advanced computing projects consists of the set of proper algorithms used to solve not only traditional but also unconventional IT problems. With the huge amount of data embedding the new data science, being skilled in setting proper data structure, managing and understanding computability techniques become a must nowadays. M269 is one of the most important modules for information technologies and computing related majors and tracks. The underlying concepts of this module are implemented using the python programming language.

Course Objectives

• ​​​Provide the students with the required skills to possess the computational thinking. These skills start by proper understanding and analyzing the problems to be solved and end by providing computer programs that solve these problems.
  
• One of the important aspects of this module is to provide the students with the awareness of the limits of computation and the ability to decide which problems can and which cannot be solved efficiently with computers.​
  

Course Outcomes

​A. Knowledge and understanding


Upon completing this module, students will be able to:

1. Identify and define the sets, functions and logic, and their application in the design, implementation and analysis of computer-based systems.
2. Define and recognize Data structure and computational problematic.​

B. Cognitive skills


Upon completing this module, students will be able to:

1. Explain, construct and use algorithms and data structures to solve computational problems.
2. Describe and assess the difficulty of computational problems.
3. A​nalyse algorithms and computational problems making use of several informal proof techniques 

C. Practical and professional skills


Upon completing this module, students will be able to:

1. Use the Python programming language to implement algorithms.
2. Write a short report which is based on one or more sources and which has a well-argued conclusion.​

D. Key transferable skills 


Upon completing this module, students will be able to:

1. Apply appropriate computational problem-solving techniques to a range of problems;
2. Apply computational thinking skills to solve problems across a range of application areas.
3. Discuss the questions 'What is computation?' and 'What are its limits?', and explain how the answers to these questions have important implications for the practical use of computer-based systems.

Course Title

Introduction to Competitive Programming

Course Description

This module aims to prepare students for competitive problem-solving. It covers the fundamental algorithmic solving techniques like brute force, greedy and dynamic programming. Domain-specific techniques like number theory, computational geometry, string processing and graph theory will also be covered. In addition, the module also covers algorithmic and programming language toolkits used in problem-solving supported by the solution of representative or well-known problems in the various algorithmic paradigms.

Course Objectives

​​​



This module aims to:
• Introducing all aspects of competitive problem-solving
• Covering the fundamental algorithmic solving techniques like brute force, greedy and dynamic programming
• Presenting domain-specific techniques like number theory and computational geometry, string processing and graph theory
• Providing knowledge of using algorithmic and programming language toolkits used in problem-solving
• Explaining the solution of representative or well-known problems in the various algorithmic paradigms
• Preparing students to participate in competitive programming contests




​

Course Outcomes

​

A. Knowledge and understanding

At the end of the module, learners will be expected to: have a good understanding of the fundamental algorithmic solving techniques have some knowledge of domain-specific techniques have a good knowledge of using algorithmic and programming language toolkits have some knowledge of the advanced features in programming languages (especially Java)

B. Cognitive skills

At the end of the module learners will be expected to: estimate the difficulty of computational problems quickly apply problem-solving techniques to solve complicated problems

C. Practical and professional skills

At the end of the module, learners will be expected to: use the programming languages (especially Java) professionally analyze the complexity of a given algorithm quickly write efficient algorithms using the appropriate data structures to solve complicated problems work efficiently under pressure

D Key transferable skills

At the end of the module, learners will be expected to: find information from a range of sources to support a task plan complex tasks use appropriate numerical, mathematical and abstraction skills progress to more advanced level studies​

Course Title

Applied statistical modelling

Course Description

This 30 point level 3 module is designed to build on the statistical modelling taught at L1 (in M140) and L2 (in MT248). Whilst M348 is intended to be a replacement for M346 Linear statistical modelling, it will have a new focus and serve a broader range of students. The main statistical theme running throughout M346 is that of linear and generalised linear modelling. These statistical modelling techniques are widely used by statisticians and are of utmost importance to anyone modelling and analysing large and complex datasets. In M348 the software package will be R. R is a popular statistical software package used around the world in academia and in industry, particularly by data scientists. R is a command line based package and hence is associated with steeper learning curve than GUI-based packages such as GenStat. To mitigate this it is planned to mediate the use of R through Jupyter notebooks. These electronic documents allow executable R code to be embedded amongst explanatory text. Furthermore this executable code can either be set to be modifiable by students, enabling them to learn by adapting examples, or to be locked (and if desired hidden) thus not distracting students with code extraneous to a teaching point but nevertheless required. Also by providing a means for students to present results and conclusions alongside the code used to generate them they provide a means for tutors to gain a greater understanding of what a student is trying to do and hence put tutors in a better position to give appropriate feedback.

Course Objectives

​​​The module aims to: • Enable students to be familiar with the concept of statistical modelling and be able to put this into practise by fitting simple linear regression models. • Expand students’ knowledge of statistical modelling to a framework that encompasses simple linear regression as a special case: linear models and, beyond them, generalised linear models. In doing so it will vastly increase the range of models that students are able to fit to data. • Develop students’ more general modelling skills such as describing and interpreting models using non-technical language; selecting appropriate models from a wide range of possibilities; model checking and model comparison. The module will also look to develop students’ communication skills to prepare them for the role as the data analyst in a multidisciplinary team.

Course Outcomes

​​A. Knowledge and understanding​

At the end of the module, learners will have knowledge and understanding of: 

A.1. A range of advanced data analysis techniques, building on those introduced at level 

2. A.2. Normal linear models (including analysis of variance, multiple regression and enhanced knowledge of simple regression).

 A.3. Generalized linear modelling (including logistic, Poisson and loglinear models for contingency tables as special cases). 

A.4. Residual and influence diagnostics for linear and generalized linear models. 

​A.5. An appreciation of techniques in one of two specialisms: econometrics or data science (including legal and ethical issues).



B. Cognitive skills


At the end of the module learners will be expected to: 

B.1. Formulate real-world data analysis problems in a linear or generalized linear modelling framework. 

B.2. Interpret and criti​cally evaluate the outcomes of statistical data analysis in terms of the real-world problem from which the data arose. 

B.3. Compare and contrast alternative models for the same data.


B.4. Use a modern statistical software package (in particular, R) to analyse data using linear and generalized linear models (including data exploration and the use of diagnostics).​


C. Practical and professional skills


At the end of the module, learners will be expected to: 

C.1. Fit and critically evaluate for linear and generalized linear modelling 

C.2. Use R to build suitable statistical models 

C.3. Understand the requirements of a statistical analysis that is given using non-technical language and communicate the results of that analysis in a similarly non-technical way. 

C.4. Analyse, evaluate problems and plan strategies for their solution


D Key transferable skills

At the end of the module, learners will be expected to: 

D.1. Organise study time, study independently, act on feedback, and meet deadlines 

D.2. Communicate solutions to problems and the outcomes of statistical data analyses clearly and coherently, and to comment critically on statistical analyses, using appropriate language for specialists and nonspecialists. 


D.3. Select, and use accurately, appropriate data analytic approaches. 

D.4. Develop the ability for dealing with problems given in an open-ended way.​

Course Title

Information Security A

Course Description

M811 A- Information Security A - course introduces the concepts and issues related to securing the information. Topics include the historical view of IT Governance, security issues, trends, security resources and risk analysis.

Course Objectives

​​M811-part A aims to provide the skills and knowledge necessary to develop and run a practical information security management system, in accordance with current international standards. In particular, it aims to:

• provide student with an understanding of current issues in information security and its management;
  
• Teach student a variety of techniques for information security management, including risk assessment and management, and to provide practice in their use;
  
• Provide student with sufficient knowledge to be able to choose between different development techniques, tools and process models for a given information security context;
  
• Make student aware of the policy and technology trade-offs involved in developing information security management systems of sufficient quality;
  
• Give student an understanding of the importance to information security management of risk assessment and management, impact assessment, human factors, and legal and ethical issues.
  
• Equip student with the skills and tools necessary to audit his/her home computer and/or network for information security risk.
  

Additionally, M811 aims to

• provide student with an understanding of the information security risks that he/she faces as an individual;
  
• provide student with sufficient knowledge to be able to manage those risks to be less threatening
  
• provide student with an ability to evaluate current practice within the discipline of information security against legal, regulatory and commercial expectations;
  
• provide student with an understanding of the workings of the profession in terms of progression through professional qualifications;
  
• provide student with the research skills to stay at the leading edge of information security
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to:


1. Define the principles of information security in various contexts
2. Describe an information security management system appropriate to a particular organisational context
3. Identify the strengths and weaknesses of different types of information security mechanisms in various contexts.
4. Identify the role of technology in Information Security in various contexts and be able to assess, using technology, the deficiencies of a simple information system and design solutions for its protection.
5. Describe the management roles in defining, enforcing and validating information security​
   

B. Cognitive skills


1. Critically evaluate the information security management system of an organisation.
   
2. Integrate knowledge and skills from a range of approaches to information security and its management​
   
C. Practical and professional skills




At the end of the module, learners will be expected to:


1. Apply the principles, concepts and techniques of the course in the workplace.
   
2. Classify the various requirements and the incentives for organizations to implement information security
   
3. Support management roles in defining, enforcing and validating information security.
   

D. Key transferable skills 


1. Discuss competently a variety of topics related to information security.
   
2. Provide appropriate, effective documentation throughout the information security life-cycle.
   
3. Critically evaluate information about the development of information security management systems from a variety of sources.
   

Course Title

Information Security- Part B

Course Description

M811 B- This course builds on Information Security A course and introduces deep information related to information risk management and the development of polices to implement information security controls. Topics include the risk analysis and management, the role of policy, people and processes in information security.

Course Objectives

​​​​​​M811-part B aims to provide the skills and knowledge necessary to develop and run a practical information security management system, in accordance with current international standards. In particular, it aims to:

• Provide student with an understanding of current issues in information security and its management;
  
• Teach student a variety of techniques for information security management, including risk assessment and management, and to provide practice in their use;
  
• Provide student with sufficient knowledge to be able to choose between different development techniques, tools and process models for a given information security context;
  
• Make student aware of the policy and technology trade-offs involved in developing information security management systems of sufficient quality;
  
• Give student an understanding of the importance to information security management of risk assessment and management, impact assessment, human factors, and legal and ethical issues.
  
• Equip student with the skills and tools necessary to audit his/her home computer and/or network for information security risk.
  

Additionally, M811 aims to:


• provide student with an understanding of the information security risks that he/she faces as an individual;
  
• provide student with sufficient knowledge to be able to manage those risks to be less threatening
  
• provide student with an ability to evaluate current practice within the discipline of information security against legal, regulatory and commercial expectations;
  
• provide student with an understanding of the workings of the profession in terms of progression through professional qualifications;
  
• provide student with the research skills to stay at the leading edge of information security​​
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to:


1.  Define the principles of information security in various contexts
2. Describe an information security management system appropriate to a particular organisational context
3. Describe the provenance of threats, their impact and outline appropriate countermeasures to protect information assets against threats
4. Identify the strengths and weaknesses of different types of information security mechanisms in various contexts.
5. Identify the role of technology in Information Security in various contexts and be able to assess, using technology, the deficiencies of a simple information system and design solutions for its protection.
6. Describe the management roles in defining, enforcing and validating information security
   

B. Cognitive skills


At the end of the module learners will be expected to:


1. Associate a fit-for-purpose information security management system to the management of information security risks
   
2. Explain how to be systematic in the choice of controls that treat specific risks, and how to produce the documentation required by the relevant standards
   
3. Integrate knowledge and skills from a range of approaches to information security and its management
   

C. Practical and professional skills


At the end of the module, learners will be expected to:

1. Apply a fit-for-purpose information security management system to the management of information security risks
   
2. Show how to be systematic in the choice of controls that treat specific risks, and how to produce the documentation required by the relevant standards
   
3. Support management roles in defining, enforcing and validating information security​
   

D. Key transferable skills 


1. Discuss competently a variety of topics related to information security.
   
2. Provide appropriate, effective documentation throughout the info sec life-cycle.
   
3. Critically evaluate information about the development of info sec management systems from a variety of sources.​
   

Course Title

Digital Forensics A

Course Description

M812- Digital Forensics (A & B) will help students understand how to conduct investigations to correctly gather, analyse and present digital evidence to both business and legal audiences. Digital evidence features in just about every part of our personal and business lives. Legal and business decisions hinge on having timely data about what people have actually done. M812 (A& B) covers a gap in the Middle Eastern (ME) market for courses in the subject of Computer Digital Forensics. M812 actually has a role to play in seeking to refresh and invigorate the curriculum of PG Computing and thereby increase the University’s market share. This course will address the strategic priority of AOU of increasing new student numbers.

Course Objectives

• ​​​​​provide students with a broad and practical introduction to the fundamentals of digital forensics, including how general forensic principles and techniques apply to digital investigations
  
• provide students with sufficient knowledge to be able to conduct digital investigation procedures, and skills including evidence handling, note taking and report writing
• provide students with an understanding of how to keep up to date with changing technologies, laws and regulations in digital forensics
• guide students through English and Welsh civil and criminal laws particularly relevant to digital forensic investigations and teach him/her how to find the law in other jurisdictions (national and international)
• present students with the principles of legal report writing
• provide students with an opportunity to answer questions from reviewers of the legal report orally
• Equip students with resources to access templates and documents fro​m professional bodies and industrial practices, and stay at the leading edge of digital forensics.​
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to:


1. Define the role of digital forensics within the larger discipline of forensic science and the appropriate use of scientific methods.
2. Identify the range of applications of digital forensics across ordinary organizations from disciplinary hearings and employment tribunals to civil and even criminal cases.
3. Identify and explain relevant International legislation and understand how to find relevant legislation.​
   

B. Cognitive skills


At the end of the module learners will be expected to:


1. Select and use appropriate concepts, methods, tools and techniques for a given digital forensics event and analyze the results.
   
2. Analyze a given forensic investigation scenario to identify risks and relevant legislation
   
3. Detect how given forensic could affect an organization.
   

C. Practical and professional skills


At the end of the module, learners will be expected to:


1. Demonstrate awareness and understanding of prevailing standards applicable to digital evidence (e.g. ACPO Good Practice Guide for Computer Based Electronic Evidence, Forensic Science Regulator's Standards, and ISO standards) and be able to demonstrate their application in a given context.
   
2. Explain the relevance of digital forensics within both society and an organization as well as the legal and ethical responsibilities of the digital forensic professional.
   
3. Develop a reflective approach to learning.
   

D. Key transferable skills 


At the end of the module, learners will be expected to:


1. Demonstrate good oral and written communication skills appropriate for reporting and defending digital forensics results to both legal and business audiences.
   
2. Reporting and defending digital forensics results to both legal and business audiences using evidence instead of subjective opinions, even in the presence of incomplete information.   
   

Course Title

Digital Forensics B

Course Description

M812- Digital Forensics (A & B) will help students understand how to conduct investigations to correctly gather, analyse and present digital evidence to both business and legal audiences. Digital evidence features in just about every part of our personal and business lives. Legal and business decisions hinge on having timely data about what people have actually done. M812 (A& B) covers a gap in the Middle Eastern (ME) market for courses in the subject of Computer Digital Forensics. M812 actually has a role to play in seeking to refresh and invigorate the curriculum of PG Computing and thereby increase the University’s market share. This course will address the strategic priority of AOU of increasing new student numbers.

Course Objectives

• ​Provide students with a broad and practical introduction to the fundamentals of digital forensics, including how general forensic principles and techniques apply to digital investigations
  
• Provide students with sufficient knowledge to be able to conduct digital investigation procedures, and skills including evidence handling, note taking and report writing
• Provide students with an understanding of how to keep up to date with changing technologies, laws and regulations in digital forensics
• Guide students through English and Welsh civil and criminal laws particularly relevant to digital forensic investigations and teach them how to find the law in other jurisdictions (national and international)
• Present students with the principles of legal report writing
• Provide students with an opportunity to answer questions from reviewers of the legal report orally
• Equip students with resources to access templates and documents from professional bodies and industrial practices, and stay at the leading edge of digital forensics.​
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to:


1. Describe how to collect and safely store digital forensic evidence and ensure its integrity to a criminal evidence standard using appropriate concepts, tools, techniques and methods for a given situation.
2. Define how operating system, application software and user controlled behaviours as well as the actions of other investigators can affect the results of an investigation and how these effects can be minimised or avoided.
3. Describe the storage formats and basic physical and logical characteristics of modern computing hardware, software and networks sufficient to identify where forensic artefacts may be found. Identify the rights and responsibilities of all of the parties in a digital forensics investigation, the range of commercial and open source digital forensic tools available and how to find and evaluate new tools.​
   

B. Cognitive skills


At the end of the module learners will be expected to:


1. Critically evaluate digital forensic tools and describe their applicability and limitations.
   
2. Assess the risks of new digital technologies and describe the attributes of a tool required to complete a forensic examination on it.
   

C. Practical and professional skills


At the end of the module, learners will be expected to:


1. Apply the development in new digital forensics technology including the identification of limitations and risks in applying the new technique and the associated new legal issues with respect to the cultural and ethnical impact and societal/business needs.
   
2. Develop a reflective approach to learning.
   

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Demonstrate good oral and written communication skills appropriate for reporting and defending digital forensics results to both legal and business audiences.
   
2. Reporting and defending digital forensics results to both legal and business audiences using evidence instead of subjective opinions, even in the presence of incomplete information.
   
3. Demonstrate the use of digital forensic imaging and analysis tools and scientific methods as part of a larger investigation.
   
4. Demonstrate working with others to collect and analyze digital forensic data.​
   

Course Title

Software Development- Part A

Course Description

This module gives the students the fundamental knowledge, understanding, analysis and synthesis that they need to develop fit-for-purpose software in an organisational context. Students will also have an opportunity to investigate emerging trends in software development.

Course Objectives

​​M813-Part A is the first part of the M813 course, a core module of the MSc award in Computing/ software development.


M813 aims to provide the skills and knowledge necessary to develop software in accordance with current professional practice, approaches and techniques.

In particular, it aims to:

• teach students a variety of fundamental techniques for software development across the software life-cycle, and to provide practice in the use of these techniques
• give students enough knowledge to be able to choose between different development techniques appropriate for a software development context
• make students aware of design and technology trade-offs involved in developing enterprise software systems
• enable students to evaluate current software development practices
• give students an understanding of current and emerging issues in software development
• give students the research skills needed to stay at the leading edge of software development.

This course is a pre-requisite to the M813-part B where the focus is on the testing, software architectures and system integration. ​

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to have the knowledge and understanding of the following:


1. Identify the scope and domain of business problems, including the importance of stakeholders.
   
2. Define the essential principles and practice associated with requirements and domain analysis.
   
3. Describe the techniques and technologies of using systems integration to construct software.
   
4. ​Identify the concepts and techniques associated with software validation, verification and testing.
   
5. Describe the important crosscutting concepts such as modelling and reuse. 
   

B. Cognitive skills


At the end of the module learners will be expected to:

1. Analyse a business problem and identify the requirements for the computer software that could be part of the solution to the problem.
   
2. Apply object-oriented analysis and design techniques to given requirements with an appropriate use of UML.
   
3. Develop strategies for the validation and verification of software systems.
   
4. Evaluate different approaches to software development and justify a chosen approach.​
   

C. Practical and professional skills


At the end of the module, learners will be expected to:


1. Apply the principles, concepts and techniques taught in the module in the development of software in the workplace.
   
2. Extend the concepts and techniques taught in the module to more open-ended software development problems.
   
3. Situate novel software development techniques within established software development practices.
   
4. Develop a reflective approach to learning in the context of professional practice.
   

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Discuss competently a variety of topics related to software development technologies and practice.
   
2. Provide appropriate, effective documentation throughout software development.
   
3. Critically evaluate information about the development of software systems from a variety of sources
   

Course Title

Software Development-Part B

Course Description

This module gives the students the fundamental knowledge, understanding, analysis and synthesis that they need to practice the principles of software design and construction via patterns. Also, it provides the students with the required skills to understand, compare, use and apply diverse software architectures in the context of enterprise.

Course Objectives

​M813-Part B is the second part of the M813 course, a core module of the MSc award in Computing / software development.

M813 aims to provide the skills and knowledge necessary to develop software in accordance with current professional practice, approaches and techniques.

In particular, it aims to:

• teach students a variety of fundamental techniques for software development across the software life-cycle, and to provide practice in the use of these techniques
• give students enough knowledge to be able to choose between different development techniques appropriate for a software development context
• make students aware of design and technology trade-offs involved in developing enterprise software systems
• enable students to evaluate current software development practices
• give students an understanding of current and emerging issues in software development
• give students the research skills needed to stay at the leading edge of software development.
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to have the knowledge and understanding of the:

1. Identify alternative methods of software design and construction..
   
2. Define principles and techniques of object-oriented analysis, design and construction
   
3. Identify techniques and technologies of using systems integration to construct software.
   
4. Define the important crosscutting concepts such as modelling and reuse. 
   

B. Cognitive skills


At the end of the module learners will be expected to:

1. Analyse a business problem and identify the requirements for the computer software that could be part of the solution to the problem.
   
2. Develop strategies for the validation and verification of software systems.
   
3. Evaluate different approaches to software development and justify a chosen approach.
   
4. Apply software development techniques and technologies to solve given business problems.​
   

C. Practical and professional skills


At the end of the module, learners will be expected to:

1. Extend the concepts and techniques taught in the module to more open-ended software development problems.
   
2. Situate novel software development techniques within established software development practices.
   
3. Demonstrate awareness of a variety of software development tools used in industry and their intended use.
   
4. Develop a reflective approach to learning in the context of professional practice.
   

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Discuss competently a variety of topics related to software development technologies and practice.
   
2. Provide appropriate, effective documentation throughout software development.
   
3. Critically evaluate information about the development of software systems from a variety of sources.​
   

Course Title

Software Engineering – Part A

Course Description

This module explores the advanced concepts and techniques used throughout the software life cycle, for the effective production and management of large, complex, and long-lived software systems. It provides a holistic perspective of technical and non-technical factors involved in developing useful and safe software systems in complex social and organisational contexts. Student will gain hands-on experience of software engineering practices, in both individual and team-working contexts. M813 (A & B) and M814 (A & B) modules in combination provide a coherent coverage of basic and advanced topics in Software Engineering.

Course Objectives

​M814-Part A is the first part of the M814 course, a core module of the MSc award in Computing/ software development. M813 aims to provide students with a holistic perspective of technical and non-technical factors involved in developing useful and safe software systems in complex social and organisational contexts. In particular it aims to:

• Make students aware of current issues, key concepts, terminology and techniques in software engineering
• Enable students to apply, evaluate and compare key principles, concepts and techniques in software engineering
• Enable students to discuss competently a variety of topics related to software engineering
• provide a system perspective to students by examining software's role in organizations from human, social, knowledge, business, and domain problem (requirements) perspectives.
• provide students an in-depth exploration of the requirements engineering process
• give students an understanding of current and emerging issues in software engineering
• give student the research skills needed to stay at the leading edge of software engineering.​
  

Course Outcomes

​ A. Knowledge and understanding


At the end of the module, learners will be expected to:


1. Define advanced concepts and techniques for requirements engineering, software maintenance and software configuration management.
   
2. Identify different processes for organising software engineering activities.
   
3. Describe Social, economic, legal and regulatory context in which software is developed and deployed.
   
4. Identify issues relating to ethical and professional conduct for software engineers.
   
5. Define the basic concepts and techniques of software project management.
   
6. Define the principles of managing risk in software engineering projects.
   
7. Identify the software engineering standards and related frameworks, including those for quality management.
   

B. Cognitive skills


At the end of the module learners will be expected to:

1. Compare and evaluate different software engineering methods and approaches.
   
2. Apply chosen software engineering methods and approaches to new situations.
   
3. Choose and justify an appropriate strategy for organising software engineering activities.
   

C. Practical and professional skills


At the end of the module, learners will be expected to:

1. Critically evaluate software engineering and project management practices, justify and apply chosen techniques the development of industrial software.
   
2. Understand the applicability of professional codes of practice and conduct to identify and analyse ethical issues that arise in software engineering practice.
   
3. Demonstrate an awareness of key regulations and laws that are relevant to software development and use.
   
4. Appraise new developments in software technologies and software engineering practice, situating them within established software development practices.
   
5. Demonstrate awareness of a variety of software development tools used in industry and their intended use.
   
6. Develop a reflective approach to learning.
   

D. Key transferable skills 


At the end of the module, learners will be expected to:

1. Formulate solutions to novel problems using software engineering tools and techniques.
   
2. Communicate ideas and solutions in writing, using standard conventions of software engineering.
   
3. Critically appraise information on software engineering that is expressed in different styles, including new developments that are described in research papers.