Courses Catalogue

EJ314 Press Release and Electronic News Reports (3) Credit Hours

This course aims at introducing students to the electronic press; its types and its differences from the printed press. It also introduces students to electronic press releases; methods of editing electronic news and features offered by electronic publishing; besides introducing the terminology used on the Internet and electronic media and the methods of referencing electronic sources.

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EJ401 Production and Directing Electronic Media (3) Credit Hours

This course provides students with an overview of the technical aspects of journalistic work. It introduces students to the concepts of press release, its functions, and the qualities needed in a news chief editor. It will also introduce students to the different methods, styles and schools which use modern technologies in press releases. Major concepts related to directing, montage, and documentation will be discussed as well.

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EJ402 Lay Out and Designing Electronic Ads (3) Credit Hours

This course introduces students to the technology of electronic ads. It provides an overview on the layout and the design of ads and posters, as well as handling photos and animations. This course includes a practical application where students will be trained to design ads, websites, commercial and non-commercial posters through using professional equipments used by experts in the field of public relations and media, as well as teaching them that using ads is a moral responsibility that has its socio-economic impact.

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EJ403 Interviews and Reports of Electronic Press (3) Credit Hours

This course introduces students to the skills of press editing used in electronic press writing. Students will study the techniques of press reports; the procedures of how to be prepared before and during interviews; writing reports and the conditions required for writing reports; headlines, and investigations; as well as explaining the role of photos and their importance during press investigations.

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EJ404 Press Discourse Analysis (3) Credit Hours

This course provides a theoretical introduction to content analysis and gives an account of the different approaches of analysis. Besides, it explains methods of criticism and discourse analysis, as well as explaining the semiotic signs of photos. It also sheds light on how to analyze news photos and posters. Aspects about discourse analysis such as: bases, methods, applications along with critical readings of media discourse will be studied in details.

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EJ405 Investigatory Journalism (3) Credit Hours

This course introduces students to the concept of investigatory journalism and the features of investigatory reports, as well as knowing the difference between an investigatory journalist and a news investigator and how to prepare and plan for investigatory work and the techniques and the characteristics of investigatory interviews.

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EJ406 Electronic News Writing and Editing (3) Credit Hours

This course introduces the basic principles of writing electronic news and shows the differences between the printed and the electronic news. It establishes the basics of news writing and editing of reports and electronic sites. It also aims at explaining the differences between the printed and the electronic news and the difference between functional and creative writing. Students will learn about the technological advances in the field of communication and the electronic means of publishing and writing.

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EJ407 News Reporter (3) Credit Hours

This course provides an overview of the qualifications and expertise required from news reporters travelling the globe. It teaches students how news reporters should use their qualifications to cover the news and how they provide their institutions with press coverage, reports and photos. Students would be able to differentiate between the qualities required in a news reporter and that of a journalist and an editor. News reporters are essential for any media institution which depends on its reporters spreading all over the world for its success. Students will study how news reporters function as witnesses of events on the ground and, thus, in need of learning how credibility and commitment to moral rules and legal regulations are essential to the authenticity of news reporters.

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ELM201 Media Topic in Media (3) Credit Hours

This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories.

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ELM202 Translation (3) Credit Hours

The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.

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ELM203 Computer for communication (3) Credit Hours

Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier.

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ELM204 Graphic Design (1) (3) Credit Hours

Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing.

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ELM205 Digital Editing (1) (3) Credit Hours

This course is an introduction to Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process by utilizing the computer and various digital media.

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ELM206 Concept of Graphics (1) (3) Credit Hours

This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.

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ELM207 Media Training (3) Credit Hours

This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.

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ELM408 Public Opinion (3) Credit Hours

This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions.

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ELM409 Electronic Marketing (3) Credit Hours

Students will learn how to design communication units for information, training, and teaching situations, using a systematic procedure from instructional technology. Students will apply theories from communication, persuasion, and learning to determine needs, design a communication strategy, select appropriate media, and evaluate the effort.

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ELM410 Writing for Electronic Media (3) Credit Hours

Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisites: CMA/MCO 210. Formerly CMA 320

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ELM411 Electronic Media Economics and Management (3) Credit Hours

This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers` storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts screenings and reading.

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JP101 Introduction to Information and Communication Sciences (3) Credit Hours

This course aims to introduce students to human communication and how it has evolved throughout history and to explain and clarify the concept of communication and its components, functions, characteristics, levels, and constraints, and to clarify the difference between the old and modern communication theories.

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JP102 Introduction to Journalism Editing (3) Credit Hours

This course aims at introducing students to the art of journalistic editing used in writing, and find out the difference between journalistic writing and creative writing, and introducing them to the qualities of good writing.

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JP103 Information and Electronic Communication Language (3) Credit Hours

This course aims to raise the students' level of knowledge of Arab fundamentals and skills development and therefore it focuses on the practical rules needed by the cultured person to express himself – in writing and speech - in proper language and avoid common mistakes and grammatical and morphological excesses contained in press writings and the media in general.

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JP104 Media and Society (3) Credit Hours

The Course of Communication and Society deals with the study of communication science (media), communication concepts, some of the concepts of sociology and the role of communication (media) in the community and allows for the understanding of the process of communication.

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JP105 Introduction to Sociology (3) Credit Hours

The course introduces definition of the Sociology elites and pioneers and their efforts in this science starting with their first pioneer Ibn Khaldoon. The course also introduces a general idea of the science of Sociology, its beginnings, development, and its relations with other sciences.

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JP106 Political Geography (3) Credit Hours

In this course the student studies the principles of Political Geography and the Geopolitics. It deals with the concept of Political Geography and its curriculum.

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JP201 The Art of Writing and Expression (3) Credit Hours

The course of the Art of Writing and Expression aims to build writing skills and expressive abilities of the students, and find out the difference between functional writing and creative writing, and to identify the skills of expression in their own language and their own vocabulary.

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JP202 Media Ethics and Electronic Legislation (3) Credit Hours

This course focuses on the study of the laws regulating the information process and the codes of media honor, including Arab publishing and laws of publications, or international laws and regulations, taking into consideration the issue of press freedoms and the influences on the journalist's professionalism while performing his duties.

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JP203 Arab Media (3) Credit Hours

The course deals with the definition of joint Arab media and the role of Arab media in the Palestinian case, the role of the Arab media in confronting the distortion of the Arab image in the Western media.

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JP204 Public Opinion (3) Credit Hours

The course deals with the concept of public opinion, its development and the reasons for interest in the public opinion in the democratic societies in addition to clarifying the difference between personal opinion, private opinion and public opinion, its types and its relation with the media, advertising, drama and knowledge of the manifestations of the public opinion.

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JP205 International Communication (3) Credit Hours

This course aims to introduce students to international media issues such as: live broadcast and its cultural, legal and social problems, satellites and their problems, and the new world order of the media. The flow of information between developed and developing countries and the problems arising from imbalances in the flow of information between them.

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JP206 International Public Relations (3) Credit Hours

This course compares the objectives of public relations in the international field with their objectives at the local and national levels. It clarifies the concept of management in public relations.

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JP207 Globalization and Media (3) Credit Hours

This course aims at introducing students to a clear-cut idea of Media Globalization, the development of mass media, and the impact of globalization on journalism as a career along with the audiovisual media. This course also will shed light on the role played by the multinational corporations and the empires of media in the modern world system. It also introduces students to the various cultural, political, and economic manifestations of such a system.

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JP208 Ecological Media (3) Credit Hours

This course aims at encouraging students to raise a kind of ecological consciousness through environment protection. Such a profound sense of empathy for the environment emanates from students’ internalization of their humanity. To get this sense of empathy for the environment, students are required to be introduced to the effective elements of ecology and how his/her relation with environment should be based on moral consciousness and coexistence. With this in mind, this course also aims at introducing students to the concept of ecology, ecological media, environment protection, and the ways in which the environment has evolved over history in terms of its universal ecological legislations alongside the global, Arabic and Jordanian ecological media.

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JP209 Human Rights (3) Credit Hours

This course aims at introducing students to a set of fundamental needs and rights that everyone should be entitled to regardless of their gender, race, color, national origin, and religion. This course also draws students’ attention to the fact that people across the globe cannot lead a decent and dignified life without these basic rights. Drawing on this course, these rights should not be forsaken by people at their home countries and abroad. Furthermore, this course is intended to flesh out the major human rights that include: political, civil, socioeconomic, ecological, cultural and developmental rights.

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JP210 Media Course in English (3) Credit Hours

This course aims to provide students with new skills that enable them to read and analyze selective journalistic news in English, read and analyze selected paragraphs (Public Relations) in English.

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JP211 Preparing and Designing Websites (3) Credit Hours

This course provides students with programming languages for web design news languages and the creation of a local server, management and control panel site, group and sub-group coordination on-site multimedia management.

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JP212 Media Translation (3) Credit Hours

This course aims to give students a preliminary study of the art of media translation and its importance in addition to the basic requirements of the translator. The course concentrates on practical exercises of translating local and international news in addition to creating a journalistic glossary.

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JP213 Digital Photography (3) Credit Hours

This course provides a historical background for the development of photography and the beginnings of digital imaging and the training on how to use photoshops later on.

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JP301 Media Research Methods (3) Credit Hours

The course deals with the definition of scientific and media research methods of different types, and the terms of scientific research, the importance of media research, its steps, and the definition of the nature of research methods.

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JP302 Modern Information Theories (3) Credit Hours

The course deals with the study of modern theories of the communication process and the theories of the influence of mass communication, including direct impact theory, limited impact, and information flow model in two stages, and the theory of moderate influence of the media, and the theory of its strong influence.

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JP303 Media Psychology (3) Credit Hours

The course aims to introduce students to the principles and concepts of media psychology, and familiarize them with the concept of personality in the media, and the psychological trends in the psychology of media, and the importance of studying the emotional behaviour in the field of media management.

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JP304 Case Study of Public Relations (3) Credit Hours

This course aims at introducing students to the various scholarly methods, with an emphasis on case studies methodology and its idiosyncratic characteristics. To do so, students will be introduced to the ways in which such a methodology can be used within a specific local and global setting.

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JP305 Grammar for Journalists (3) Credit Hours

This course aims at introducing students of media to the significance of mastering the basic Arabic grammatical rules. Therefore, this course is more concerned with the practical grammatical rules that every student of media should be equipped with in order express himself fluently without committing common mistakes.

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JP306 Electronic Public Relations (3) Credit Hours

This course aims at introducing students to the virtual public relations, their tools, and how such relations can be sustained and created with the masses via the internet. This course is also intended to provide students with pertinent media content via a virtual context. It also explicates the notion of electronic advertisement, its elements and major features within the context of mass media.

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JP307 Marketing and the consumer’s behavior (3) Credit Hours

This course aims at introducing students to the notion of marketing and its various fields. It also sheds lights on the methods of the external survey environment of institutions and how the consumer’s psychological interaction would look like. With this in mind, this course also aims at introducing students to the ways in which the consumer makes up his/her purchasing decision and how the personal and environmental factors would impact his/her behavior. This course is also intended to get students oriented about the notion of marketing, its significance, and to differentiate between marketing productions and marketing WWG. In Other words, this course will also introduce students to the various ways of social marketing through sustaining effective public relations and visual image marketing within the following social institutions: health, education, and social affairs.

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JP308 Graphic Design (3) Credit Hours

This course aims at introducing students to the principles of graphic design that include: color theory, composition, perspective, and typography. More concretely, these principles will be utilized effectively to apply to a set of programs including: Photoshop, Illustrator, and other programs that are bound to Visual Web Design and Branding-Theory and Practice.

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JP309 Management of Media Institutions (3) Credit Hours

This course introduces the theories of managing the media institutions and linking them to the management of news websites, and students' preparation for website management by getting to know software for those sites, and how to distribute the technical and editorial powers of the employees therein.

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JP310 Multimedia Design (3) Credit Hours

The course reviews the technical bases for the production of advertising messages, their design and the writing of advertising texts, and the steps of preparation and production of both visual and audiovisual advertising messages, in addition to introducing modern techniques in the design and production of advertising messages.

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JP311 Information and Communication Technology (3) Credit Hours

The course deals with the concepts of human communication and its development through history, with technological advances that have taken place in every era of time. It sheds light on the features of electronic and traditional libraries.

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JP312 Digital Montag (3) Credit Hours

Digital editing is an advanced course in montage based on the skills acquired in the other courses. The course provides students with practical training on the programmes digital editing, and the technical aspects of the audio montage.

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JP313 Use of Computers in the Media (3) Credit Hours

This course aims to introduce the computer, its importance, types, components and programmes available and their applications in the areas of communication and it focuses on the main programs in word processing.

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JP402 The Art of Conversation and Negotiation (3) Credit Hours

This course aims at introducing students to a set of communication skills including the art of conversation and negotiation. Such an art is so compelling nowadays among individuals and people across the world. Our life is made of a series of problems that require various phases of negotiations. The significance of negotiation springs from its power to get a kind of reconciliation and agreement among opponents or rivals. This course is meant to introduce students to the fundamental principles of negotiation and conversation management. Moreover, this course suggests a bunch of proofs and pieces of evidence that would justify each counterpart’s opinion and perspective.

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JP409 Graduation Project (3) Credit Hours

Students have to prepare a proposal in their field of study and then they have to publicly defend their proposals.

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MC101 Mass Media Skills (3) Credit Hours

- Focuses on the nature, processes and functions of communication in human life. - Provides students with the contexts of communication, and exposure. - Developing students’ skills in reading, listening and viewing Mass Media.

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MGN101 Arabic Mass Media (3) Credit Hours

Examines the effects of media on society from critical and historical perspectives. The main emphasis of this course, however, is on the relationship between Mass Media and culture-how the Media affect individuals, communication, and nations. We examine each of the mass media, as well as new related technologies, in light of how they influence cultural values. Key themes include the historical development of mass media, future technologies and potential societal repercussions, and the role of the media in influencing Arabian culture.

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MGN102 Introduction To Broadcasting (3) Credit Hours

Introduces students to the technology, politics, economics, philosophy, ideology, and morality of television. Students are asked to look critically behind the scenes of the television world and discern the various patterns of industry structure and thematic content. Some course components are available online as an optional delivery mode.

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MGN103 Introduction to public Relations (3) Credit Hours

A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise.

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MGN104 Introduction to Advertising (3) Credit Hours

A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function.

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MGN105 Computers for communication (3) Credit Hours

Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier.

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MGN106 Research Methods (3) Credit Hours

It is a three credit course that examines a specialized branch of social sciences research. This course provides students with knowledge and mentality skill. The course is intended to serve as a foundation for other courses in our Communication Studies program and as a stepping stone into senior level research. In this course, you will learn about the basic tenets of the scientific method, including an exploration of its two major branches: quantitative and qualitative research. You will also encounter a discussion of the ethics of research and will learn about sampling, content analysis, survey methods, longitudinal research, and experimental research.

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MGN107 Communication Theories (3) Credit Hours

It is a three credit course that is intended to provide students with a grounding in the field of communication studies, a relatively new interdisciplinary field that draws many of its theoretical ideas about human communication from psychology, sociology, cultural studies, linguistics, philosophy, and literary studies. The course focuses on developing notions of mass communication in the twentieth century and debates in the field.

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MGN108 Media Psychology (3) Credit Hours

Examines psychology as an empirical science; biological and social bases of behavior; scientific principles of psychology in perception, learning, motivation, intelligence, and personality.

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MGN109 Media Sociology (3) Credit Hours

Various theories and sociology schools of thought will be considered relating to the field of mass communication, particularly in the following areas: sociology, economics, education, psychology, politics and government, cultural systems and human behavior. This will include a study of innovative approaches towards mass communication and the adoption of the latest technologies being used at the present time and how they are being assimilated into Arab culture.

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MGN110 Introduction to Politics (3) Credit Hours

An introductory course designed to give the student a well-rounded foundation in politics and provide students with general knowledge about the politics in the Arabic region internally & externally.

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MGN111 Introduction to Economics (3) Credit Hours

Introduction to the prevailing patterns of world economic institutions, the theory of income, employment and investment in the national economy and public policies that affect them.

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MGN112 Human Rights (3) Credit Hours

The course provides students with a thorough background for understanding how the term 'human rights' can both support particular political agendas and also frame objective legal investigations.

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MGN113 Political Geography (3) Credit Hours

This course is designed to give students awareness about the political geography and its impact, and how it affects the politics and government & economics in each country.

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MGN114 Critical Thinking (3) Credit Hours

Critical Thinking is an introductory course that aims to provide students with the critical tools of media contents by analyzing the content of media critically. The course develops the skills of students in analyzing articles in the press and programs in electronic media (Radio-TV-Internet) by using the network analysis methods. Students will be introduced to effective reasoning and improve their cognitive skills. By the end of the course, students are expected to become more sophisticated readers of media contents.

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MGN115 Media Laws and Ethics (3) Credit Hours

This course aims to acquaint students with the basic knowledge of the legislations that manage journalism such as organizing work of the media as well as the function of journalists and media specialists. The course deals with defining the freedom of the media, its dimensions and the regulations of the right to access information, and knowledge, and to express philosophical ideas, and theories. The course also deals with regional and international decisions on freedom of information and contacts and the right to access knowledge and to express ideas freely. Moreover, the course deals with the legal frameworks of how media information is advertised and published in the various types of media.

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MGN116 Introduction to Journalism (3) Credit Hours

This course aims to acquaint students with the basic knowledge of the legislations that govern journalism as a mass media, a vocation, and as an industry, in addition to keeping abreast of the inception of newspapers and the growth of the media in Egypt, in the Arab countries, and in the outside world. The course deals with the various introductions to understanding journalism including editors, the internal organization of the journal, and the stages needed to produce a journal. It also deals with the technological developments in the process of producing printed material up to electronic newspapers on the Internet. The roles played by the media in the community, as well as the legal and legislation frameworks which govern their work and the moral principles of journalism are also taught. The course also aims to make students acquire skills and experiences associated with the creative and productive aspects of journalism, including styles of writing journalist reports, editing, manual drawings, photography and page designing.

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MGN117 Introduction to the Cinema (3) Credit Hours

This course aims to acquaint students with the cinema or the production of movies as an industry and a creative operation and an economic activity with its administrative and organizational dimensions. Other matters studied are the inception of the cinema and thestagesof development it went through in the Arab world and outside. Discussion also covers its legislative and moral aspects in addition to the type of censorship implemented in some countries around the world. The course, too, discusses the dimensions of cinematic industry, its production steps, and the creative steps in the process of production.

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PR304 Persuasion (3) Credit Hours

This is an advanced theory and performance course emphasizing the principles of message composition, persuasive campaigns, and methods affecting attitude change in public communication.

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PR314 Writing and Presentation for Public Relations (3) Credit Hours

This course familiarizes students with principles of different types of writing, training students on different verbal communication and presentation skills.

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PR401 Public Relations Programme Planning (3) Credit Hours

This course aims to define planning and its importance in public relations and identify the advantages and characteristics of strategic planning.

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PR402 Corporate Public Relations (3) Credit Hours

This course aims at familiarizing students with public relations in different businesses, public or private.

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PR403 Organizational Communication (3) Credit Hours

This course introduces students with the concept of Organizational Communication, its definition, development, types, and most prominent theories of Organizational Communication.

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PR404 Conference and Symposium Management (3) Credit Hours

This course identifies the objectives of organizing conferences and symposiums, types of conferences, and how to organize conferences and symposiums.

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PR405 Public Relations and Crisis Management (3) Credit Hours

This course aims at identifying the concept of management in public relations as well as the concept of crisis management, and methods of crisis management.

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PR406 Electronic Public Relations Campaigns (3) Credit Hours

This course aims at explaining the concepts of planning, designing, and executing Media Campaigns, and public relations, problem analysis as well as designing strategic planning for public relations.

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PR407 Etiquette and Protocol (3) Credit Hours

The course deals with the origin, history and development of etiquette and aims to introduce students in theory and practice to the principles of etiquette, "the art of good qualities" or "very polite behavior" and ways to treat the clients of the institution or rules of protocol in accordance with the contemporary traditional standard and reflect the behavior and traditions of society.

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PRA201 English Topic in Media (3) Credit Hours

This course provides students with the structures and presses associated with effective Academic and media English writing & speaking, and the new communication theories.

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PRA202 Translation (3) Credit Hours

The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.

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PRA204 Public Relation Management (3) Credit Hours

This course in Public Relations Management offers students an opportunity to gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not–for-profit sector. While skills are taught, major emphasis is placed on the strategic aspects of public relations. Instructors are experienced, active practitioners in the PR field, who will introduce students to guest speakers and real projects in the industry.

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PRA205 Advertising Management (3) Credit Hours

Students learn the process, strategies, and techniques involved in advertising production, four different courses are offered under this course title. This course focuses on the design and production of advertisements intended for one specific medium: print, television, radio, or internet. Prerequisites vary with the topic. May be repeated for credit if content differs.

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PRA206 Media Material Production (1) (3) Credit Hours

This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities.

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PRA207 Media Training (3) Credit Hours

This course provides students with practical skills in production of PR and Advertising Material. Students have to submit a production of PR and Advertising Material such as Brochure-Flyer-Banner…..etc.

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PRA301 Social Marketing (3) Credit Hours

Students learn the major communications tools available to promote a product or service to target customers. In the course, students learn marketing communications definitions, concepts, and theories of promotional communications and the tools utilized – both traditional approaches and emerging technologies.

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PRA302 Promotion Activities (3) Credit Hours

This course examines the creative process in promotion activities including concept, development, and layout of promotion activities.

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PRA303 PR & Advertising Researches (3) Credit Hours

Students learn the fundamentals of advertising research and basic ad research theory, putting it into practice by undertaking an actual research project. They learn the roles and subject matter of ad research including secondary sources and syndicated services. They also learn to conduct planning, designing, sampling, data processing, analyzing, and reporting for an actual ad case study.

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PRA305 Graphic Design (3) Credit Hours

Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing.

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PRA306 Advertising Production (3) Credit Hours

This course is designed to teach students how to develop print and broadcast copywriting for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. It examines the role of the copywriter, creative strategies, research, target marketing, copy styles, and laws regulating advertising.

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PRA307 Media Training (3) Credit Hours

This course provides students with practical skills in production of PR & Advertising Materials. Student have to submit produced materials such as advertising campaign & PR campaign.

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PRA310 Special Topics in PR (3) Credit Hours

A topic in the PR should be chosen by the instructor especially the one related to the society and development in each country.

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PRA311 Crisis Management (3) Credit Hours

This course examines issue management and crisis communication across a range of contexts and through a variety of analytic frameworks by focusing on representative “cases” as benchmarks. The major topics include: approaches to issue management; elements of crisis planning; and type of crises such as product tampering, environment, disaster, violence, international perspectives, and media roles.

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PRA312 Personal Communication (3) Credit Hours

This course teaches major theories and techniques related to the analysis of interpersonal communication and how communication is used in professional and social situations.

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PRA401 Organizational Communication (3) Credit Hours

This course teaches students the theories of management that establish the context for organizational communication, ranging from classical to cultural theories, symbolic interaction in organizations, influence of new technologies on organizational communication, etc.

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PRA402 Management of Advertising Campaigns (3) Credit Hours

This course serves as the culmination of the advertising curriculum. Advertising theories, principles, and techniques presented in the classroom are tested and refined in a “real-world “environment. Students serve as members of an advertising team, assuming the following roles: advertising agency account executive, media planner, copywriter, art director, producer, or videographer. The team undertakes an actual product/service case history, assignment: analyzing the communications problem, developing a strategy, and creating and producing an integrated marketing communications campaign. Students must apply for admission to the class and the role of their choice. Prerequisite: permission of the instructor.

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PRA403 Applied PR (3) Credit Hours

This course prepares students to think strategically and to understand the basic tools and methods public relations practitioners use to reach and communicate with the public. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities.

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PRA404 Graphic Design (advanced) (3) Credit Hours

The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry.

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PRA405 Etiquette & Protocol (3) Credit Hours

The study of social behavior develops awareness on the condition of one’s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry.

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PRA406 Production of PR Material (2) (3) Credit Hours

Students learn the PR production techniques and practical skills of press release, invitations, magazine and flyers.

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PRA407 Graduation Project (3) Credit Hours

Projects are chosen in consultation with an instructor and intended for pursuit by a student (or group of students) interested in the direct application of the theories and principles contained in the Communication Studies program.

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PRA408 Public Opinion (3) Credit Hours

This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions.

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PRA409 Negotiations Skills (3) Credit Hours

This course builds on existing negotiation skills and techniques in a union context. It addresses important issues such as planning and preparation, body language, questioning skills, motivational factors and provides a four phased model for negotiation.

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PRA410 PR and Social Change (3) Credit Hours

This course teaches how to develop theoretical interpretations of the social and political forces dominating the decade and examines the forms of persuasion that these forces bring to life. Special emphasis will be given to political leadership, pressures for social change, foreign policy, and transformations in the theoretical environment.

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RTV201 Media Topic in English (3) Credit Hours

This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories.

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RTV202 Translation (3) Credit Hours

The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.

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RTV203 Writing for Radio and Television (3) Credit Hours

This course teaches basic writing for electronic media. It includes news, features reportage, press releases and advertisements. Emphasis is placed on news, features and how students must submit samples of their writing of any one of the genres mentioned above.

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RTV204 Phonetics & Announcement (3) Credit Hours

Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera.

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RTV205 Radio & Television Production (3) Credit Hours

The course involves a laboratory study of the basics of audio and radio & television, and in Production; conducting informal interviews; script writing for radio commercials and announcements; the implementation of format and the evaluation of studio performance.

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RTV206 Specialized Broadcasting (3) Credit Hours

This course is designed to give students the basic elementary skills to work in specialized Radio & Broadcasting. Students are able to select and specialise in either radio or TV or in a different field, e.g. sports, gender, kids, music, drama….etc.

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Course Code	EJ314
Course Title	Press Release and Electronic News Reports
Pre-requisite	JP102
Credit Hours	3
Course Description	This course aims at introducing students to the electronic press; its types and its differences from the printed press. It also introduces students to electronic press releases; methods of editing electronic news and features offered by electronic publishing; besides introducing the terminology used on the Internet and electronic media and the methods of referencing electronic sources.
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Course Code	EJ401
Course Title	Production and Directing Electronic Media
Pre-requisite	-
Credit Hours	3
Course Description	This course provides students with an overview of the technical aspects of journalistic work. It introduces students to the concepts of press release, its functions, and the qualities needed in a news chief editor. It will also introduce students to the different methods, styles and schools which use modern technologies in press releases. Major concepts related to directing, montage, and documentation will be discussed as well.
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Course Code	EJ402
Course Title	Lay Out and Designing Electronic Ads
Pre-requisite	-
Credit Hours	3
Course Description	This course introduces students to the technology of electronic ads. It provides an overview on the layout and the design of ads and posters, as well as handling photos and animations. This course includes a practical application where students will be trained to design ads, websites, commercial and non-commercial posters through using professional equipments used by experts in the field of public relations and media, as well as teaching them that using ads is a moral responsibility that has its socio-economic impact.
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Course Code	EJ403
Course Title	Interviews and Reports of Electronic Press
Pre-requisite	-
Credit Hours	3
Course Description	This course introduces students to the skills of press editing used in electronic press writing. Students will study the techniques of press reports; the procedures of how to be prepared before and during interviews; writing reports and the conditions required for writing reports; headlines, and investigations; as well as explaining the role of photos and their importance during press investigations.
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Course Code	EJ404
Course Title	Press Discourse Analysis
Pre-requisite	-
Credit Hours	3
Course Description	This course provides a theoretical introduction to content analysis and gives an account of the different approaches of analysis. Besides, it explains methods of criticism and discourse analysis, as well as explaining the semiotic signs of photos. It also sheds light on how to analyze news photos and posters. Aspects about discourse analysis such as: bases, methods, applications along with critical readings of media discourse will be studied in details.
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Course Code	EJ405
Course Title	Investigatory Journalism
Pre-requisite	-
Credit Hours	3
Course Description	This course introduces students to the concept of investigatory journalism and the features of investigatory reports, as well as knowing the difference between an investigatory journalist and a news investigator and how to prepare and plan for investigatory work and the techniques and the characteristics of investigatory interviews.
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Course Code	EJ406
Course Title	Electronic News Writing and Editing
Pre-requisite	EJ314
Credit Hours	3
Course Description	This course introduces the basic principles of writing electronic news and shows the differences between the printed and the electronic news. It establishes the basics of news writing and editing of reports and electronic sites. It also aims at explaining the differences between the printed and the electronic news and the difference between functional and creative writing. Students will learn about the technological advances in the field of communication and the electronic means of publishing and writing.
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Course Code	EJ407
Course Title	News Reporter
Pre-requisite	-
Credit Hours	3
Course Description	This course provides an overview of the qualifications and expertise required from news reporters travelling the globe. It teaches students how news reporters should use their qualifications to cover the news and how they provide their institutions with press coverage, reports and photos. Students would be able to differentiate between the qualities required in a news reporter and that of a journalist and an editor. News reporters are essential for any media institution which depends on its reporters spreading all over the world for its success. Students will study how news reporters function as witnesses of events on the ground and, thus, in need of learning how credibility and commitment to moral rules and legal regulations are essential to the authenticity of news reporters.
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Course Code	ELM201
Course Title	Media Topic in Media
Pre-requisite	EL112
Credit Hours	3
Course Description	This course provides students with the structures and presses associated with effective academic and media English writing & speaking, and the new communication theories.
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Course Code	ELM202
Course Title	Translation
Pre-requisite	-
Credit Hours	3
Course Description	The basic theory and practice of media translation, both written and visual. Students will learn to apply media text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation.
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Course Code	ELM203
Course Title	Computer for communication
Pre-requisite	MGN105
Credit Hours	3
Course Description	Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e-commerce, copyright/left, trans copyright, and emerging law on the electronic frontier.
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Course Code	ELM204
Course Title	Graphic Design (1)
Pre-requisite	-
Credit Hours	3
Course Description	Students learn to use Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing.
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Course Code	ELM205
Course Title	Digital Editing (1)
Pre-requisite	-
Credit Hours	3
Course Description	This course is an introduction to Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process by utilizing the computer and various digital media.
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Course Code	ELM206
Course Title	Concept of Graphics (1)
Pre-requisite	-
Credit Hours	3
Course Description	This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.
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Course Code	ELM207
Course Title	Media Training
Pre-requisite	-
Credit Hours	3
Course Description	This course is designed to give students practical skills on using different software related to media, and how to submit a media electronic production.
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Course Code	ELM408
Course Title	Public Opinion
Pre-requisite	-
Credit Hours	3
Course Description	This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions.
Course Objectives	يستهدف هذا المقرر تعريف الطالب بمفهوم الرأي العام ، نشأته و تطوره و خصائصه ، و الجوانب السلوكية في الرأي العام و أنواعه ، كذلك قياس الرأي العام و معوقاته في الدول النامية ، و اخيرا أنواع بحوث الرأي العام و أدوات قياسه .
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Course Code	ELM409
Course Title	Electronic Marketing
Pre-requisite	ELM303
Credit Hours	3
Course Description	Students will learn how to design communication units for information, training, and teaching situations, using a systematic procedure from instructional technology. Students will apply theories from communication, persuasion, and learning to determine needs, design a communication strategy, select appropriate media, and evaluate the effort.
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Course Code	ELM410
Course Title	Writing for Electronic Media
Pre-requisite	ELM302
Credit Hours	3
Course Description	Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisites: CMA/MCO 210. Formerly CMA 320
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Course Code	ELM411
Course Title	Electronic Media Economics and Management
Pre-requisite	-
Credit Hours	3
Course Description	This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers` storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts screenings and reading.
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Course Code	JP101
Course Title	Introduction to Information and Communication Sciences
Pre-requisite	-
Credit Hours	3
Course Description	This course aims to introduce students to human communication and how it has evolved throughout history and to explain and clarify the concept of communication and its components, functions, characteristics, levels, and constraints, and to clarify the difference between the old and modern communication theories.
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Course Code	JP103
Course Title	Information and Electronic Communication Language
Pre-requisite	-
Credit Hours	3
Course Description	This course aims to raise the students' level of knowledge of Arab fundamentals and skills development and therefore it focuses on the practical rules needed by the cultured person to express himself – in writing and speech - in proper language and avoid common mistakes and grammatical and morphological excesses contained in press writings and the media in general.
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Course Code	JP104
Course Title	Media and Society
Pre-requisite	-
Credit Hours	3
Course Description	The Course of Communication and Society deals with the study of communication science (media), communication concepts, some of the concepts of sociology and the role of communication (media) in the community and allows for the understanding of the process of communication.
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Course Code	JP105
Course Title	Introduction to Sociology
Pre-requisite	-
Credit Hours	3
Course Description	The course introduces definition of the Sociology elites and pioneers and their efforts in this science starting with their first pioneer Ibn Khaldoon. The course also introduces a general idea of the science of Sociology, its beginnings, development, and its relations with other sciences.
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Course Code	JP106
Course Title	Political Geography
Pre-requisite	-
Credit Hours	3
Course Description	In this course the student studies the principles of Political Geography and the Geopolitics. It deals with the concept of Political Geography and its curriculum.
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Course Code	JP201
Course Title	The Art of Writing and Expression
Pre-requisite	-
Credit Hours	3
Course Description	The course of the Art of Writing and Expression aims to build writing skills and expressive abilities of the students, and find out the difference between functional writing and creative writing, and to identify the skills of expression in their own language and their own vocabulary.
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Course Code	JP202
Course Title	Media Ethics and Electronic Legislation
Pre-requisite	-
Credit Hours	3
Course Description	This course focuses on the study of the laws regulating the information process and the codes of media honor, including Arab publishing and laws of publications, or international laws and regulations, taking into consideration the issue of press freedoms and the influences on the journalist's professionalism while performing his duties.
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Course Code	JP203
Course Title	Arab Media
Pre-requisite	-
Credit Hours	3
Course Description	The course deals with the definition of joint Arab media and the role of Arab media in the Palestinian case, the role of the Arab media in confronting the distortion of the Arab image in the Western media.
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Course Code	JP204
Course Title	Public Opinion
Pre-requisite	-
Credit Hours	3
Course Description	The course deals with the concept of public opinion, its development and the reasons for interest in the public opinion in the democratic societies in addition to clarifying the difference between personal opinion, private opinion and public opinion, its types and its relation with the media, advertising, drama and knowledge of the manifestations of the public opinion.
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Course Code	JP205
Course Title	International Communication
Pre-requisite	-
Credit Hours	3
Course Description	This course aims to introduce students to international media issues such as: live broadcast and its cultural, legal and social problems, satellites and their problems, and the new world order of the media. The flow of information between developed and developing countries and the problems arising from imbalances in the flow of information between them.
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Course Code	JP206
Course Title	International Public Relations
Pre-requisite	-
Credit Hours	3
Course Description	This course compares the objectives of public relations in the international field with their objectives at the local and national levels. It clarifies the concept of management in public relations.
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Course Code	JP207
Course Title	Globalization and Media
Pre-requisite	-
Credit Hours	3
Course Description	This course aims at introducing students to a clear-cut idea of Media Globalization, the development of mass media, and the impact of globalization on journalism as a career along with the audiovisual media. This course also will shed light on the role played by the multinational corporations and the empires of media in the modern world system. It also introduces students to the various cultural, political, and economic manifestations of such a system.
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Course Code	JP208
Course Title	Ecological Media
Pre-requisite	-
Credit Hours	3
Course Description	This course aims at encouraging students to raise a kind of ecological consciousness through environment protection. Such a profound sense of empathy for the environment emanates from students’ internalization of their humanity. To get this sense of empathy for the environment, students are required to be introduced to the effective elements of ecology and how his/her relation with environment should be based on moral consciousness and coexistence. With this in mind, this course also aims at introducing students to the concept of ecology, ecological media, environment protection, and the ways in which the environment has evolved over history in terms of its universal ecological legislations alongside the global, Arabic and Jordanian ecological media.
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Course Code	JP209
Course Title	Human Rights
Pre-requisite	-
Credit Hours	3
Course Description	This course aims at introducing students to a set of fundamental needs and rights that everyone should be entitled to regardless of their gender, race, color, national origin, and religion. This course also draws students’ attention to the fact that people across the globe cannot lead a decent and dignified life without these basic rights. Drawing on this course, these rights should not be forsaken by people at their home countries and abroad. Furthermore, this course is intended to flesh out the major human rights that include: political, civil, socioeconomic, ecological, cultural and developmental rights.
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Course Code	JP210
Course Title	Media Course in English
Pre-requisite	-
Credit Hours	3
Course Description	This course aims to provide students with new skills that enable them to read and analyze selective journalistic news in English, read and analyze selected paragraphs (Public Relations) in English.
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Course Code	JP211
Course Title	Preparing and Designing Websites
Pre-requisite	-
Credit Hours	3
Course Description	This course provides students with programming languages for web design news languages and the creation of a local server, management and control panel site, group and sub-group coordination on-site multimedia management.
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